Beverage was Starbucks’s largest product and service line in fiscal 2025, bringing in $22.54B of $36.57B (62%).
| Product and Service | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Company-Operated Stores | — | — | — | — | |||||||||||||
| Beverage | $19.56B | $21.68B | $21.88B | $22.54B | |||||||||||||
| Beverage Member (2) | — | — | — | — | |||||||||||||
| Other Products | $6.89B | $7.71B | $7.54B | $7.59B | |||||||||||||
| Other Products Member (4) | — | — | — | — | |||||||||||||
| Other | — | — | — | — | |||||||||||||
| Food Member (3) | — | — | — | — | |||||||||||||
| Food | — | — | — | — | |||||||||||||
| Licensed Stores | $3.66B | $4.51B | $4.51B | $4.35B | |||||||||||||
| Packaged & Single Serve Coffees And Teas | — | — | — | — | |||||||||||||
| Packaged & Single-Serve Coffees And Teas | — | — | — | — | |||||||||||||
| Product & Service, Other | $2.02B | $2.00B | $1.91B | $2.09B | |||||||||||||
| Packaged & Single Serve Coffees | — | — | — | — | |||||||||||||
| Whole Bean & Soluble Coffees | — | — | — | — | |||||||||||||
| Total | $32.12B | $35.90B | $35.84B | $36.57B |
Starbucks brought in $36.57B from its four product and service lines in fiscal 2025, the year ended September 28, 2025. That was up 2.1% from $35.84B in fiscal 2024. Beverage was the largest at $22.54B (61.6%), ahead of Other Products at $7.59B (20.8%) and Licensed Stores at $4.35B (11.9%). The remaining line, Product & Service, Other, brought in $2.09B.
Compared with fiscal 2024, Product & Service, Other grew fastest, up 9.7% to $2.09B, while Licensed Stores fell the most, down 3.4% to $4.35B. From fiscal 2022 to 2025, combined revenue from these lines grew from $32.12B to $36.57B, a compound annual growth rate of 4.4%. Beverage's share of the total rose from 60.9% to 61.6%.
North America was Starbucks’s largest segment in fiscal 2025, bringing in $27.37B of $37.18B (74%).
| Segment | FY 2010 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $23.37B | $26.57B | $27.01B | $27.37B | |||||||||||
| Americas | — | — | — | — | |||||||||||
| International | $6.94B | $7.49B | $7.34B | $7.82B | |||||||||||
| Channel Development | $1.84B | $1.89B | $1.77B | $1.87B | |||||||||||
| China/Asia Pacific | — | — | — | — | |||||||||||
| China / Asia Pacific | — | — | — | — | |||||||||||
| Emea | — | — | — | — | |||||||||||
| All Other Segments | — | — | — | — | |||||||||||
| Other | — | — | — | — | |||||||||||
| Corporate & Other | — | $24.60M | $58.00M | $119.70M | |||||||||||
| Total | $32.15B | $35.98B | $36.18B | $37.18B |
Starbucks brought in $37.18B from its four segments in fiscal 2025, the year ended September 28, 2025. That was up 2.8% from $36.18B in fiscal 2024. North America was the largest at $27.37B (73.6%), ahead of International at $7.82B (21.0%) and Channel Development at $1.87B (5.0%). The remaining segment, Corporate & Other, brought in $119.70M.
Compared with fiscal 2024, International grew fastest, up 6.6% to $7.82B. Every segment above 2% of revenue grew.
United States was Starbucks’s largest region in fiscal 2025, bringing in $27.12B of $37.18B (73%).
| Geography | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $23.37B | $26.40B | $26.71B | $27.12B | |||||||||||
| Other Countries | $5.88B | $6.50B | $6.46B | $6.90B | |||||||||||
| China | $3.01B | $3.08B | $3.01B | $3.16B | |||||||||||
| Total | $32.25B | $35.98B | $36.18B | $37.18B |
Starbucks brought in $37.18B from its three regions in fiscal 2025, the year ended September 28, 2025. That was up 2.8% from $36.18B in fiscal 2024. United States was the largest at $27.12B (72.9%), ahead of Other Countries at $6.90B (18.6%) and China at $3.16B (8.5%).
Compared with fiscal 2024, Other Countries grew fastest, up 6.8% to $6.90B. Every region above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these regions grew from $32.25B to $37.18B, a compound annual growth rate of 4.9%. United States' share held steady at about 72.9%.
Starbucks (SBUX) reports its revenue by product and service, by segment and by geography. In fiscal 2025, Beverage was its largest product and service line, bringing in $22.54B (61.6% of the total), followed by Other Products at $7.59B (20.8%).
Beverage was Starbucks' largest product and service line in fiscal 2025, bringing in $22.54B, or 61.6% of the $36.57B total across its four product and service lines.
North America was Starbucks' largest segment in fiscal 2025, bringing in $27.37B, or 73.6% of the $37.18B total across its four segments.
United States was Starbucks' largest region in fiscal 2025, bringing in $27.12B, or 72.9% of the $37.18B total across its three regions.
Among Starbucks' product and service lines that make up at least 2% of revenue, Product & Service, Other grew fastest in fiscal 2025, up 9.7% from $1.91B to $2.09B.
Every figure comes from Starbucks' annual financial filings, as reported. Each line keeps the name Starbucks gives it, and years follow its fiscal calendar.
Starbucks' revenue by product and service goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.