Ready Capital (RC) Marketing and Advertising (2016 - 2024)
Ready Capital (RC) recorded Marketing and Advertising of $350,000 in Q2 2024, up 59.1% from $220,000 a year earlier but down 12.3% from the prior quarter.
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Analysis
Ready Capital (RC) Marketing and Advertising (2016 - 2024) Analysis & Trends
On a TTM basis, Ready Capital's Marketing and Advertising came in at $853,000 as of Jun 30, 2024, up 171.7% year-over-year; for FY2023, it came in at $1.12 million, up 58.6% from FY2022.
- Annual Marketing and Advertising has a five-year compound annual growth rate of -14.4% (FY2018 to FY2023).
- Across earlier years, Marketing and Advertising came in at $706,000 in FY2022 (-47.4%), $1.34 million in FY2021 (-31.9%), $1.97 million in FY2020 (-4.0%) and $2.05 million in FY2019 (-15.7%).
- Quarterly Marketing and Advertising has ranged from -$965,000 in Q4 2021 to $1.12 million in Q3 2021 over the past five years.
- On a year-over-year basis, Marketing and Advertising rose in three of the last six quarters, with an average decline of 3.9%.
- Peak year-over-year performance for Marketing and Advertising in the last five years was growth of 180.3% in Q3 2021, against a decline of 63.1% in Q2 2023 at the low end.
- Per Business Quant, the preceding three quarters came in at $399,000 (Q1 2024), -$506,000 (Q4 2023) and $610,000 (Q3 2023).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Royalty Pharma | 39.80 Bn | 40.13 Bn | - | - |
| 2 | Rocket Companies | 38.90 Bn | 27.72 Bn | - | 253.00 Mn |
| 3 | Orix | 38.66 Bn | 9.30 Bn | 13.83 Bn | - |
| 4 | Federal National Mortgage Association Fannie Mae | 26.46 Bn | -16,107.65 Bn | - | - |
| 5 | Synchrony Financial | 22.47 Bn | -45.15 Bn | - | 137.00 Mn |
| 6 | Affirm Holdings | 22.07 Bn | 15.11 Bn | - | 86.84 Mn |
| 7 | Royal Gold | 21.71 Bn | 20.92 Bn | 402.46 Mn | - |
| 8 | Ares Capital | 13.84 Bn | 11.59 Bn | - | - |
| 9 | Annaly Capital Management | 13.83 Bn | 4.86 Bn | - | - |
| 10 | Ready Capital | 135.44 Mn | -449.48 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2024 | 350,000.00 |
| Mar 31, 2024 | 399,000.00 |
| Dec 31, 2023 | -506,000.00 |
| Sep 30, 2023 | 610,000.00 |
| Jun 30, 2023 | 220,000.00 |
| Mar 31, 2023 | 312,000.00 |
| Dec 31, 2022 | -793,000.00 |
| Sep 30, 2022 | 575,000.00 |
| Jun 30, 2022 | 596,000.00 |
| Mar 31, 2022 | 328,000.00 |
| Dec 31, 2021 | -965,000.00 |
| Sep 30, 2021 | 1.12 Mn |
| Jun 30, 2021 | 609,000.00 |
| Mar 31, 2021 | 576,000.00 |
| Dec 31, 2020 | 639,000.00 |
| Sep 30, 2020 | 400,000.00 |
| Jun 30, 2020 | 385,000.00 |
| Mar 31, 2020 | 546,000.00 |
| Dec 31, 2019 | 583,000.00 |
| Sep 30, 2019 | 391,000.00 |
API Access
Ready Capital Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=RC&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "RC", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=RC&period=max&api_key=YOUR_API_KEY");
const data = await res.json();