Affirm Holdings (AFRM) Marketing and Advertising (2019 - 2026)
Affirm Holdings (AFRM) posted Marketing and Advertising of $86.84 million for fiscal Q1 2027 (quarter ended Sep 30, 2026), up 10.6% from $78.49 million a year earlier but down 6.0% from the prior quarter.
Affirm Holdings (AFRM) Marketing and Advertising (2019 - 2026) Analysis & Trends
For the trailing twelve months through Sep 30, 2026, Marketing and Advertising at Affirm Holdings was $350.88 million, down 4.7% year-over-year; for FY2026 (ended Jun 30, 2026), it came in at $342.53 million, down 21.2% from FY2025.
- Annual Marketing and Advertising has declined for three consecutive fiscal years, though with a five-year compound annual growth rate of 13.5% (FY2021 to FY2026).
- In prior fiscal years, Affirm Holdings' Marketing and Advertising was $434.85 million in FY2025 (-24.6%), $576.41 million in FY2024 (-9.7%), $638.28 million in FY2023 (+19.9%) and $532.34 million in FY2022 (+192.2%).
- Quarterly Marketing and Advertising has run from a low of $72.85 million in fiscal Q3 2026 to a high of $188.33 million in fiscal Q2 2023 over five years.
- On a year-over-year basis, Marketing and Advertising increased in two of the last eight quarters, with an average decline of 18.7%.
- The strongest year-over-year quarter for Marketing and Advertising in the past five years was fiscal Q2 2022, with growth of 266.8%; the weakest was fiscal Q1 2026, with a decline of 46.0%.
- According to Business Quant data, Marketing and Advertising for the three prior fiscal quarters was $92.4 million (Q4 2026), $72.85 million (Q3 2026) and $98.78 million (Q2 2026).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Royalty Pharma | 39.80 Bn | 40.13 Bn | - | - |
| 2 | Rocket Companies | 38.90 Bn | 27.72 Bn | - | 253.00 Mn |
| 3 | Orix | 38.66 Bn | 9.30 Bn | 13.83 Bn | - |
| 4 | Federal National Mortgage Association Fannie Mae | 26.46 Bn | -16,107.65 Bn | - | - |
| 5 | Synchrony Financial | 22.47 Bn | -45.15 Bn | - | 137.00 Mn |
| 6 | Affirm Holdings | 22.07 Bn | 15.11 Bn | - | 86.84 Mn |
| 7 | Royal Gold | 21.71 Bn | 20.92 Bn | 402.46 Mn | - |
| 8 | Ares Capital | 13.84 Bn | 11.59 Bn | - | - |
| 9 | Annaly Capital Management | 13.83 Bn | 4.86 Bn | - | - |
| 10 | Federal Home Loan Mortgage | 12.64 Bn | -328.33 Bn | - | - |
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 86.84 Mn |
| Jun 30, 2026 | 92.40 Mn |
| Mar 31, 2026 | 72.85 Mn |
| Dec 31, 2025 | 98.78 Mn |
| Sep 30, 2025 | 78.49 Mn |
| Jun 30, 2025 | 79.55 Mn |
| Mar 31, 2025 | 74.02 Mn |
| Dec 31, 2024 | 136.04 Mn |
| Sep 30, 2024 | 145.23 Mn |
| Jun 30, 2024 | 135.32 Mn |
| Mar 31, 2024 | 132.95 Mn |
| Dec 31, 2023 | 161.27 Mn |
| Sep 30, 2023 | 146.87 Mn |
| Jun 30, 2023 | 145.13 Mn |
| Mar 31, 2023 | 140.94 Mn |
| Dec 31, 2022 | 188.33 Mn |
| Sep 30, 2022 | 163.87 Mn |
| Jun 30, 2022 | 168.69 Mn |
| Mar 31, 2022 | 156.21 Mn |
| Dec 31, 2021 | 143.48 Mn |
Affirm Holdings Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=AFRM&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "AFRM", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=AFRM&period=max&api_key=YOUR_API_KEY");
const data = await res.json();