Rocket Companies (RKT) Marketing and Advertising (2019 - 2026)
Rocket Companies (RKT) reported Marketing and Advertising of $253 million for Q3 2026, down 7.8% from $274.27 million a year earlier and down 13.1% from the prior quarter.
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Analysis
Rocket Companies (RKT) Marketing and Advertising (2019 - 2026) Analysis & Trends
Over the twelve months ended Sep 30, 2026, Rocket Companies' Marketing and Advertising came in at $1.15 billion, up 11.5% year-over-year; for FY2025, it was $1.09 billion, up 32.0% from FY2024.
- Marketing and Advertising has a five-year compound annual growth rate of 2.8% (FY2020 to FY2025).
- By year, Marketing and Advertising came in at $824 million in FY2024 (+11.8%), $737 million in FY2023 (-22.1%), $945.69 million in FY2022 (-24.3%) and $1.25 billion in FY2021 (+31.5%).
- The Q3 2026 figure ranks as the lowest quarterly Marketing and Advertising since Q4 2024.
- Year over year, Marketing and Advertising gained in seven of the last eight quarters, with growth averaging 24.4%.
- The high point for year-over-year Marketing and Advertising in five years was Q4 2024 (growth of 44.1%); the low point was Q1 2023 (a decline of 44.6%).
- Per Business Quant data, the three quarters before Q3 2026 came in at $291 million (Q2 2026), $345 million (Q1 2026) and $262.05 million (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Royalty Pharma | 39.80 Bn | 40.13 Bn | - | - |
| 2 | Rocket Companies | 38.90 Bn | 27.72 Bn | - | 253.00 Mn |
| 3 | Orix | 38.66 Bn | 9.30 Bn | 13.83 Bn | - |
| 4 | Federal National Mortgage Association Fannie Mae | 26.46 Bn | -16,107.65 Bn | - | - |
| 5 | Synchrony Financial | 22.47 Bn | -45.15 Bn | - | 137.00 Mn |
| 6 | Affirm Holdings | 22.07 Bn | 15.11 Bn | - | 86.84 Mn |
| 7 | Royal Gold | 21.71 Bn | 20.92 Bn | 402.46 Mn | - |
| 8 | Ares Capital | 13.84 Bn | 11.59 Bn | - | - |
| 9 | Annaly Capital Management | 13.83 Bn | 4.86 Bn | - | - |
| 10 | Federal Home Loan Mortgage | 12.64 Bn | -328.33 Bn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 253.00 Mn |
| Jun 30, 2026 | 291.00 Mn |
| Mar 31, 2026 | 345.00 Mn |
| Dec 31, 2025 | 262.00 Mn |
| Sep 30, 2025 | 274.00 Mn |
| Jun 30, 2025 | 276.00 Mn |
| Mar 31, 2025 | 276.00 Mn |
| Dec 31, 2024 | 206.24 Mn |
| Sep 30, 2024 | 200.53 Mn |
| Jun 30, 2024 | 210.94 Mn |
| Mar 31, 2024 | 206.30 Mn |
| Dec 31, 2023 | 143.15 Mn |
| Sep 30, 2023 | 193.41 Mn |
| Jun 30, 2023 | 218.84 Mn |
| Mar 31, 2023 | 181.60 Mn |
| Dec 31, 2022 | 175.41 Mn |
| Sep 30, 2022 | 210.70 Mn |
| Jun 30, 2022 | 231.52 Mn |
| Mar 31, 2022 | 328.06 Mn |
| Dec 31, 2021 | 305.58 Mn |
API Access
Rocket Companies Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=RKT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "RKT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=RKT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();