Purple Innovation (PRPL) Selling, General & Administrative (2016 - 2026)
Purple Innovation (PRPL) recorded Selling, General & Administrative of $12.45 million in Q2 2026, down 17.0% from $14.99 million a year earlier and down 31.0% from the prior quarter.
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Analysis
Purple Innovation (PRPL) Selling, General & Administrative (2016 - 2026) Analysis & Trends
On a TTM basis, Purple Innovation's Selling, General & Administrative came in at $64.56 million as of Jun 30, 2026, up 6.3% year-over-year; for FY2025, it came in at $63.56 million, down 8.0% from FY2024.
- Annual Selling, General & Administrative has a five-year compound annual growth rate of 9.7% (FY2020 to FY2025).
- Across earlier years, Selling, General & Administrative came in at $69.12 million in FY2024 (-18.2%), $84.45 million in FY2023 (+10.1%), $76.7 million in FY2022 (+6.4%) and $72.1 million in FY2021 (+80.6%).
- The Q2 2026 figure is the lowest quarterly Selling, General & Administrative since Q3 2020.
- On a year-over-year basis, Selling, General & Administrative rose in two of the last eight quarters, with an average decline of 4.0%.
- Peak year-over-year performance for Selling, General & Administrative in the last five years was growth of 53.7% in Q3 2021, against a decline of 31.5% in Q2 2024 at the low end.
- Per Business Quant, the preceding three quarters came in at $18.03 million (Q1 2026), $18.88 million (Q4 2025) and $15.2 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 25.37 Bn | 23.04 Bn | 860.34 Mn | 130.11 Mn |
| 2 | Somnigroup International | 13.07 Bn | 12.62 Bn | 817.20 Mn | - |
| 3 | Hni | 3.27 Bn | 2.84 Bn | 647.20 Mn | 533.00 Mn |
| 4 | Newell Brands | 2.25 Bn | 1.41 Bn | 812.00 Mn | 519.00 Mn |
| 5 | Sonos | 2.12 Bn | 1.02 Bn | 189.31 Mn | 30.28 Mn |
| 6 | Whirlpool | 1.99 Bn | -1.49 Bn | 442.00 Mn | 371.00 Mn |
| 7 | Corsair Gaming | 1.46 Bn | 1.00 Bn | 104.29 Mn | 81.23 Mn |
| 8 | Millerknoll | 1.35 Bn | 714.71 Mn | 385.30 Mn | 302.50 Mn |
| 9 | Arhaus | 1.34 Bn | 420.59 Mn | 172.07 Mn | 117.81 Mn |
| 10 | Purple Innovation | 9.53 Mn | -95.54 Mn | 44.41 Mn | 12.45 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 12.45 Mn |
| Mar 31, 2026 | 18.03 Mn |
| Dec 31, 2025 | 18.88 Mn |
| Sep 30, 2025 | 15.20 Mn |
| Jun 30, 2025 | 14.99 Mn |
| Mar 31, 2025 | 14.49 Mn |
| Dec 31, 2024 | 14.01 Mn |
| Sep 30, 2024 | 17.27 Mn |
| Jun 30, 2024 | 18.12 Mn |
| Mar 31, 2024 | 19.73 Mn |
| Dec 31, 2023 | 16.82 Mn |
| Sep 30, 2023 | 17.52 Mn |
| Jun 30, 2023 | 26.44 Mn |
| Mar 31, 2023 | 23.67 Mn |
| Dec 31, 2022 | 20.87 Mn |
| Sep 30, 2022 | 19.17 Mn |
| Jun 30, 2022 | 18.78 Mn |
| Mar 31, 2022 | 17.89 Mn |
| Dec 31, 2021 | 18.07 Mn |
| Sep 30, 2021 | 17.04 Mn |
API Access
Purple Innovation Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=PRPL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "PRPL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=PRPL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();