Cricut (CRCT) Selling, General & Administrative (2020 - 2026)
Cricut (CRCT) recorded Selling, General & Administrative of $14.14 million in Q2 2026, down 24.8% from $18.8 million a year earlier and down 16.3% from the prior quarter.
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Analysis
Cricut (CRCT) Selling, General & Administrative (2020 - 2026) Analysis & Trends
On a TTM basis, Cricut's Selling, General & Administrative came in at $64.02 million as of Jun 30, 2026, down 13.7% year-over-year; for FY2025, it was $68.46 million, down 6.2% from FY2024.
- Annual Selling, General & Administrative has a five-year compound annual growth rate of 18.3% (FY2020 to FY2025).
- Across earlier years, Selling, General & Administrative came in at $72.99 million in FY2024 (-14.2%), $85.09 million in FY2023 (+35.8%), $62.65 million in FY2022 (+22.2%) and $51.27 million in FY2021 (+73.2%).
- The Q2 2026 figure is the lowest quarterly Selling, General & Administrative since Q3 2023.
- On a year-over-year basis, Selling, General & Administrative rose in four of the last eight quarters, with an average decline of 5.8%.
- Peak year-over-year performance for Selling, General & Administrative in the last five years was growth of 65.1% in Q4 2023, against a decline of 30.5% in Q2 2024 at the low end.
- Per Business Quant, the preceding three quarters came in at $16.88 million (Q1 2026), $15.89 million (Q4 2025) and $17.11 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 31.51 Bn | 28.96 Bn | 1.17 Bn | 148.50 Mn |
| 2 | Somnigroup International | 13.51 Bn | 13.06 Bn | 817.20 Mn | - |
| 3 | Hni | 3.42 Bn | 2.90 Bn | 678.50 Mn | 533.60 Mn |
| 4 | Newell Brands | 2.33 Bn | 1.46 Bn | 649.00 Mn | 508.00 Mn |
| 5 | Arhaus | 2.02 Bn | 1.10 Bn | 172.07 Mn | 117.81 Mn |
| 6 | Whirlpool | 2.00 Bn | -1.64 Bn | 473.00 Mn | 428.00 Mn |
| 7 | Sonos | 1.95 Bn | 852.84 Mn | 189.31 Mn | 30.28 Mn |
| 8 | Cricut | 1.84 Bn | 746.53 Mn | 108.88 Mn | 16.70 Mn |
| 9 | Millerknoll | 1.49 Bn | 787.72 Mn | 385.30 Mn | 302.50 Mn |
| 10 | Corsair Gaming | 1.29 Bn | 750.89 Mn | 97.83 Mn | 84.37 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 16.70 Mn |
| Jun 30, 2026 | 14.14 Mn |
| Mar 31, 2026 | 16.88 Mn |
| Dec 31, 2025 | 15.89 Mn |
| Sep 30, 2025 | 17.11 Mn |
| Jun 30, 2025 | 18.80 Mn |
| Mar 31, 2025 | 16.67 Mn |
| Dec 31, 2024 | 22.49 Mn |
| Sep 30, 2024 | 16.25 Mn |
| Jun 30, 2024 | 15.74 Mn |
| Mar 31, 2024 | 18.51 Mn |
| Dec 31, 2023 | 29.76 Mn |
| Sep 30, 2023 | 13.96 Mn |
| Jun 30, 2023 | 22.65 Mn |
| Mar 31, 2023 | 18.72 Mn |
| Dec 31, 2022 | 18.02 Mn |
| Sep 30, 2022 | 16.50 Mn |
| Jun 30, 2022 | 13.83 Mn |
| Mar 31, 2022 | 14.29 Mn |
| Dec 31, 2021 | 12.85 Mn |
API Access
Cricut Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=CRCT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "CRCT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=CRCT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();