Wholesale was Purple Innovation’s largest revenue line in fiscal 2025, bringing in $207.39M of $468.73M (44%).
| Contract With Customer Sales Channel | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Sleep Products | — | — | — | — | |||
| Bedding | — | — | — | — | |||
| E-Commerce | $267.37M | $223.61M | $206.30M | $182.84M | |||
| Wholesale | $242.70M | $213.84M | $204.21M | $207.39M | |||
| Showrooms | $63.13M | $73.09M | $77.36M | $78.50M | |||
| Other | — | — | — | — | |||
| Total | $573.20M | $510.54M | $487.88M | $468.73M |
Purple Innovation brought in $468.73M from its three revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 3.9% from $487.88M in fiscal 2024. Wholesale was the largest at $207.39M (44.2%), ahead of E-Commerce at $182.84M (39.0%) and Showrooms at $78.50M (16.7%).
Compared with fiscal 2024, Wholesale grew fastest, up 1.6% to $207.39M, while E-Commerce fell the most, down 11.4% to $182.84M. From fiscal 2022 to 2025, combined revenue from these revenue lines fell from $573.20M to $468.73M, a compound annual decline of 6.5%. Wholesale's share of the total rose from 42.3% to 44.2%.
United States was Purple Innovation’s largest region in fiscal 2021, bringing in $708.98M of $725.00M (98%).
| Geography | FY 2021 |
|---|---|
| United States | $708.98M |
| International | $16.02M |
| Total | $725.00M |
Purple Innovation brought in $725.00M from its two regions in fiscal 2021, the year ended December 31, 2021. United States was the largest at $708.98M (97.8%), ahead of International at $16.02M (2.2%).
Purple Innovation (PRPL) reports its revenue by contract with customer sales channel and by geography. In fiscal 2025, Wholesale was its largest revenue line, bringing in $207.39M (44.2% of the total), followed by E-Commerce at $182.84M (39.0%).
Wholesale was Purple Innovation's largest revenue line in fiscal 2025, bringing in $207.39M, or 44.2% of the $468.73M total across its three revenue lines.
United States was Purple Innovation's largest region in fiscal 2021, bringing in $708.98M, or 97.8% of the $725.00M total across its two regions.
Among Purple Innovation's revenue lines that make up at least 2% of revenue, Wholesale grew fastest in fiscal 2025, up 1.6% from $204.21M to $207.39M.
Every figure comes from Purple Innovation's annual financial filings, as reported. Each line keeps the name Purple Innovation gives it, and years follow its fiscal calendar.
Purple Innovation's revenue by contract with customer sales channel goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.