Purple Innovation (PRPL) Gross Margin (2017 - 2026)
Purple Innovation (PRPL) reported Gross Margin of 45.19% for Q2 2026, up 4.74 percentage points from 40.45% a year earlier and up 8.43 percentage points from the prior quarter.
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Analysis
Purple Innovation (PRPL) Gross Margin (2017 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Purple Innovation's Gross Margin came in at 41.78%, up 3.68 percentage points year-over-year; for FY2025, it was 40.23%, up 3.10 percentage points from FY2024.
- Gross Margin has a five-year change of -6.82 percentage points (FY2020 to FY2025).
- By year, Gross Margin came in at 37.13% in FY2024 (+3.47 pp), 33.66% in FY2023 (-2.65 pp), 36.30% in FY2022 (-4.21 pp) and 40.52% in FY2021 (-6.53 pp).
- The Q2 2026 figure ranks as the highest quarterly Gross Margin since Q1 2021.
- Year over year, Gross Margin gained in four of the last eight quarters, with an average year-over-year change of +3.03 percentage points.
- The high point for year-over-year Gross Margin in five years was Q3 2025 (a gain of 13.14 percentage points); the low point was Q4 2021 (a drop of 12.91 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 36.76% (Q1 2026), 41.92% (Q4 2025) and 42.82% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 25.70 Bn | 23.37 Bn | 860.34 Mn | 48.73% |
| 2 | Somnigroup International | 13.10 Bn | 12.64 Bn | 817.20 Mn | 44.81% |
| 3 | Hni | 3.37 Bn | 2.94 Bn | 647.20 Mn | 43.96% |
| 4 | Newell Brands | 2.27 Bn | 1.42 Bn | 812.00 Mn | 40.72% |
| 5 | Sonos | 2.11 Bn | 1.01 Bn | 189.31 Mn | 50.45% |
| 6 | Whirlpool | 1.99 Bn | -1.49 Bn | 442.00 Mn | 12.57% |
| 7 | Corsair Gaming | 1.46 Bn | 999.46 Mn | 104.29 Mn | 33.18% |
| 8 | Millerknoll | 1.37 Bn | 735.34 Mn | 385.30 Mn | 41.73% |
| 9 | Cricut | 1.34 Bn | 317.37 Mn | 116.41 Mn | 74.48% |
| 10 | Purple Innovation | 10.14 Mn | -94.94 Mn | 44.41 Mn | 45.19% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 45.19% |
| Mar 31, 2026 | 36.76% |
| Dec 31, 2025 | 41.92% |
| Sep 30, 2025 | 42.82% |
| Jun 30, 2025 | 40.45% |
| Mar 31, 2025 | 39.40% |
| Dec 31, 2024 | 42.86% |
| Sep 30, 2024 | 29.67% |
| Jun 30, 2024 | 40.69% |
| Mar 31, 2024 | 34.76% |
| Dec 31, 2023 | 33.21% |
| Sep 30, 2023 | 33.79% |
| Jun 30, 2023 | 30.09% |
| Mar 31, 2023 | 38.02% |
| Dec 31, 2022 | 34.59% |
| Sep 30, 2022 | 41.30% |
| Jun 30, 2022 | 33.87% |
| Mar 31, 2022 | 36.06% |
| Dec 31, 2021 | 34.26% |
| Sep 30, 2021 | 35.77% |
API Access
Purple Innovation Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=PRPL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "PRPL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=PRPL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();