Cash Flow Statement
Growth Metrics

Purple Innovation (PRPL) Gross Margin (2017 - 2026)

Purple Innovation (PRPL) has disclosed Gross Margin for 9 consecutive years, with 41.92% as the latest value for Q4 2025.

  • Quarterly Gross Margin fell 94.0% to 41.92% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 40.23% through Dec 2025, up 310.0% year-over-year, with the annual reading at 40.23% for FY2025, 310.0% up from the prior year.
  • Gross Margin hit 41.92% in Q4 2025 for Purple Innovation, down from 42.82% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 2185.19% in Q3 2022 to a low of 0.67% in Q1 2022.
  • Historically, Gross Margin has averaged 143.97% across 5 years, with a median of 35.81% in 2021.
  • Biggest five-year swings in Gross Margin: skyrocketed 214942bps in 2022 and later plummeted -215139bps in 2023.
  • Year by year, Gross Margin stood at 34.26% in 2021, then increased by 1bps to 34.59% in 2022, then fell by -4bps to 33.21% in 2023, then rose by 29bps to 42.86% in 2024, then fell by -2bps to 41.92% in 2025.
  • Business Quant data shows Gross Margin for PRPL at 41.92% in Q4 2025, 42.82% in Q3 2025, and 35.85% in Q2 2025.