ServiceNow (NOW) Tax Rate (2011 - 2026)
ServiceNow's (NOW) quarterly Tax Rate came in at 31.96% in Q2 2026, up 1370.0% YoY from 2.17% in Q2 2025, and up 5.45% on a QoQ basis from 30.31% in Q1 2026.
ServiceNow (NOW) Tax Rate (2011 - 2026) Analysis & Trends
ServiceNow (NOW) has 16 years of Tax Rate data on file, last reported at 31.96% in Q2 2026.
- Quarterly Tax Rate rose 1370.0% year-over-year to 31.96% in Q2 2026, while the trailing twelve-month figure through Jun 2026 was 28.82% (up 1166.0% YoY) and the FY2025 annual result came in at 22.69%, up 468.0% from the prior year.
- Tax Rate improved to 31.96% in Q2 2026, from 30.31% in the prior quarter.
- In the past five years, Tax Rate ranged from a high of 31.96% in Q2 2026 to a low of 500.0% in Q2 2023.
- A 5-year average of 7.72% and a median of 18.71% in 2023 frame the typical range for Tax Rate.
- Annual changes were most pronounced in 2023 — Tax Rate tumbled 53103 bps — and 2024, when it soared 52156 bps.
- Tracing NOW's Tax Rate over 5 years: stood at 18.03% in 2022, then slipped by 17 bps to 14.99% in 2023, then increased by 14 bps to 17.06% in 2024, then soared by 52 bps to 25.88% in 2025, then advanced by 24 bps to 31.96% in 2026.
- The last three Tax Rate figures came in at 31.96% (Q2 2026), 30.31% (Q1 2026), and 25.88% (Q4 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 255.48 Bn | 234.41 Bn | 16.51 Bn | -27.76% |
| 2 | Shopify | 198.95 Bn | 194.00 Bn | 1.71 Bn | 15.38% |
| 3 | Salesforce | 160.70 Bn | 148.86 Bn | 8.56 Bn | 22.57% |
| 4 | Uber Technologies | 154.94 Bn | 149.73 Bn | 6.38 Bn | 25.63% |
| 5 | ServiceNow | 128.25 Bn | 123.58 Bn | 2.82 Bn | 31.96% |
| 6 | Snowflake | 114.00 Bn | 111.05 Bn | 926.45 Mn | 0.37% |
| 7 | Automatic Data Processing | 108.58 Bn | 104.35 Bn | 2.51 Bn | 22.20% |
| 8 | Adobe | 105.34 Bn | 99.72 Bn | 5.90 Bn | 23.50% |
| 9 | Intuit | 94.55 Bn | 87.77 Bn | 7.24 Bn | 24.29% |
| 10 | Datadog | 91.70 Bn | 86.71 Bn | 881.34 Mn | 13.92% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 31.96% |
| Jun 30, 2026 | 31.96% |
| Jun 30, 2026 | 31.96% |
| Mar 31, 2026 | 30.31% |
| Mar 31, 2026 | 30.31% |
| Mar 31, 2026 | 30.31% |
| Dec 31, 2025 | 25.88% |
| Dec 31, 2025 | 25.88% |
| Dec 31, 2025 | 25.88% |
| Sep 30, 2025 | 27.67% |
| Sep 30, 2025 | 27.67% |
| Sep 30, 2025 | 27.67% |
| Jun 30, 2025 | 18.26% |
| Jun 30, 2025 | 18.26% |
| Jun 30, 2025 | 18.26% |
| Mar 31, 2025 | 17.12% |
| Mar 31, 2025 | 17.12% |
| Mar 31, 2025 | 17.12% |
| Dec 31, 2024 | 17.06% |
| Dec 31, 2024 | 17.06% |