ServiceNow (NOW) Selling, General & Administrative (2011 - 2026)
ServiceNow (NOW) recorded Selling, General & Administrative of $369 million in Q2 2026, up 36.2% from $271 million a year earlier and up 28.1% from the prior quarter.
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Analysis
ServiceNow (NOW) Selling, General & Administrative (2011 - 2026) Analysis & Trends
On a TTM basis, ServiceNow's Selling, General & Administrative came in at $1.28 billion as of Jun 30, 2026, up 30.3% year-over-year; for FY2025, it came in at $1.12 billion, up 20.0% from FY2024.
- Annual Selling, General & Administrative has increased for 14 straight years, with a five-year compound annual growth rate of 19.9% (FY2020 to FY2025).
- Across earlier years, Selling, General & Administrative came in at $936 million in FY2024 (+8.5%), $863 million in FY2023 (+17.4%), $735 million in FY2022 (+23.1%) and $597 million in FY2021 (+31.5%).
- The Q2 2026 figure is the highest quarterly Selling, General & Administrative in data going back to Q3 2012.
- On a year-over-year basis, Selling, General & Administrative has increased for 27 consecutive quarters, with growth averaging 18.8% over the last eight quarters.
- Across the past five years, year-over-year growth in Selling, General & Administrative ran from 3.2% in Q1 2025 to 43.2% in Q4 2025.
- Per Business Quant, the preceding three quarters came in at $288 million (Q1 2026), $368 million (Q4 2025) and $255 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 480.73 Bn | 449.68 Bn | 1.64 Bn | 194.58 Mn |
| 2 | Oracle | 399.91 Bn | 272.04 Bn | - | 376.00 Mn |
| 3 | Sap Se | 262.30 Bn | 190.08 Bn | 8.40 Bn | -469.59 Mn |
| 4 | Salesforce | 202.26 Bn | 158.13 Bn | 8.70 Bn | 725.00 Mn |
| 5 | ServiceNow | 153.84 Bn | 132.30 Bn | 2.82 Bn | 369.00 Mn |
| 6 | Automatic Data Processing | 114.84 Bn | 96.97 Bn | 2.51 Bn | 1.25 Bn |
| 7 | Intuit | 91.04 Bn | 70.38 Bn | 3.44 Bn | 391.00 Mn |
| 8 | Relx | 70.51 Bn | 69.60 Bn | - | - |
| 9 | Strategy | 53.24 Bn | 46.23 Bn | 81.55 Mn | 39.92 Mn |
| 10 | Thomson Reuters | 48.40 Bn | 45.18 Bn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 369.00 Mn |
| Mar 31, 2026 | 288.00 Mn |
| Dec 31, 2025 | 368.00 Mn |
| Sep 30, 2025 | 255.00 Mn |
| Jun 30, 2025 | 271.00 Mn |
| Mar 31, 2025 | 229.00 Mn |
| Dec 31, 2024 | 257.00 Mn |
| Sep 30, 2024 | 225.00 Mn |
| Jun 30, 2024 | 232.00 Mn |
| Mar 31, 2024 | 222.00 Mn |
| Dec 31, 2023 | 242.00 Mn |
| Sep 30, 2023 | 213.00 Mn |
| Jun 30, 2023 | 209.00 Mn |
| Mar 31, 2023 | 199.00 Mn |
| Dec 31, 2022 | 194.00 Mn |
| Sep 30, 2022 | 187.00 Mn |
| Jun 30, 2022 | 175.00 Mn |
| Mar 31, 2022 | 179.00 Mn |
| Dec 31, 2021 | 181.00 Mn |
| Sep 30, 2021 | 151.00 Mn |
API Access
ServiceNow Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();