Growth Metrics

ServiceNow (NOW) Return on Sales (2016 - 2025)

ServiceNow's Return on Sales history spans 15 years, with the latest figure at 0.11% for Q4 2025.

  • For Q4 2025, Return on Sales fell 2.0% year-over-year to 0.11%; the TTM value through Dec 2025 reached 0.13%, changed 0.0%, while the annual FY2025 figure was 0.13%, 0.0% changed from the prior year.
  • Return on Sales reached 0.11% in Q4 2025 per NOW's latest filing, down from 0.15% in the prior quarter.
  • In the past five years, Return on Sales ranged from a high of 0.49% in Q2 2023 to a low of 0.01% in Q2 2022.
  • Average Return on Sales over 5 years is 0.11%, with a median of 0.1% recorded in 2023.
  • Peak YoY movement for Return on Sales: soared 47bps in 2023, then crashed -39bps in 2024.
  • A 5-year view of Return on Sales shows it stood at 0.02% in 2021, then skyrocketed by 380bps to 0.08% in 2022, then surged by 57bps to 0.12% in 2023, then rose by 7bps to 0.13% in 2024, then decreased by -13bps to 0.11% in 2025.
  • Per Business Quant, the three most recent readings for NOW's Return on Sales are 0.11% (Q4 2025), 0.15% (Q3 2025), and 0.12% (Q2 2025).