ServiceNow (NOW) Price to Sales (2012 - 2026)
ServiceNow's (NOW) Price to Sales stood at 9.01 in Q3 2026, down 40.3% from 15.11 a year earlier but up 29.4% from the prior quarter.
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Analysis
ServiceNow (NOW) Price to Sales (2012 - 2026) Analysis & Trends
For FY2025, ServiceNow's Price to Sales came in at 12.08, down 39.4% from FY2024.
- Across earlier years, Price to Sales came in at 19.93 in FY2024 (+23.6%), 16.12 in FY2023 (+48.3%), 10.87 in FY2022 (-50.5%) and 21.98 in FY2021 (-7.9%).
- Quarterly Price to Sales has ranged from 6.97 in Q2 2026 to 21.98 in Q4 2021 over the past five years.
- On a year-over-year basis, Price to Sales has declined for five consecutive quarters, with an average decline of 22.7% over the last eight quarters.
- Peak year-over-year performance for Price to Sales in the last five years was growth of 48.3% in Q4 2023, against a decline of 60.7% in Q2 2026 at the low end.
- Per Business Quant, the preceding three quarters came in at 6.97 (Q2 2026), 7.72 (Q1 2026) and 12.08 (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 386.60 Bn | 351.42 Bn | 1.93 Bn |
| 2 | Oracle | 343.94 Bn | 216.07 Bn | - |
| 3 | Sap Se | 272.35 Bn | 199.75 Bn | 8.64 Bn |
| 4 | Salesforce | 175.46 Bn | 131.33 Bn | 8.70 Bn |
| 5 | Automatic Data Processing | 122.07 Bn | 108.86 Bn | 2.53 Bn |
| 6 | ServiceNow | 105.47 Bn | 84.73 Bn | 2.90 Bn |
| 7 | Intuit | 94.25 Bn | 73.60 Bn | 3.44 Bn |
| 8 | Relx | 73.66 Bn | 72.75 Bn | - |
| 9 | Strategy | 51.78 Bn | 38.91 Bn | 89.63 Mn |
| 10 | Thomson Reuters | 50.52 Bn | 46.49 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 9.01 |
| Jun 30, 2026 | 6.97 |
| Mar 31, 2026 | 7.72 |
| Dec 31, 2025 | 12.08 |
| Sep 30, 2025 | 15.11 |
| Jun 30, 2025 | 17.74 |
| Mar 31, 2025 | 14.37 |
| Dec 31, 2024 | 19.93 |
| Sep 30, 2024 | 17.63 |
| Jun 30, 2024 | 16.27 |
| Mar 31, 2024 | 16.52 |
| Dec 31, 2023 | 16.12 |
| Sep 30, 2023 | 13.52 |
| Jun 30, 2023 | 14.32 |
| Mar 31, 2023 | 12.44 |
| Dec 31, 2022 | 10.87 |
| Sep 30, 2022 | 11.05 |
| Jun 30, 2022 | 14.55 |
| Mar 31, 2022 | 17.85 |
| Dec 31, 2021 | 21.98 |
API Access
ServiceNow Price to Sales API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-sales&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-sales", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-sales&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();