ServiceNow (NOW) Price to Sales (2012 - 2026)
ServiceNow's (NOW) Price to Sales stood at 6.97 in Q2 2026, down 60.7% from 17.74 a year earlier and down 9.8% from the prior quarter.
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Analysis
ServiceNow (NOW) Price to Sales (2012 - 2026) Analysis & Trends
For FY2025, ServiceNow's Price to Sales came in at 12.08, down 39.4% from FY2024.
- Across earlier years, Price to Sales came in at 19.93 in FY2024 (+23.6%), 16.12 in FY2023 (+48.3%), 10.87 in FY2022 (-50.5%) and 21.98 in FY2021 (-7.9%).
- The Q2 2026 figure is the lowest quarterly Price to Sales in data going back to Q3 2012.
- On a year-over-year basis, Price to Sales has declined for four consecutive quarters, with an average decline of 13.8% over the last eight quarters.
- Peak year-over-year performance for Price to Sales in the last five years was growth of 48.3% in Q4 2023, against a decline of 60.7% in Q2 2026 at the low end.
- Per Business Quant, the preceding three quarters came in at 7.72 (Q1 2026), 12.08 (Q4 2025) and 15.11 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 450.50 Bn | 419.56 Bn | 1.64 Bn |
| 2 | Oracle | 401.01 Bn | 273.57 Bn | - |
| 3 | Sap Se | 257.03 Bn | 178.11 Bn | 8.40 Bn |
| 4 | Salesforce | 187.04 Bn | 142.92 Bn | 8.70 Bn |
| 5 | ServiceNow | 135.91 Bn | 114.37 Bn | 2.82 Bn |
| 6 | Automatic Data Processing | 104.14 Bn | 86.27 Bn | 2.51 Bn |
| 7 | Intuit | 72.30 Bn | 51.65 Bn | 3.44 Bn |
| 8 | Relx | 60.17 Bn | 57.14 Bn | - |
| 9 | Strategy | 55.31 Bn | 48.30 Bn | 81.55 Mn |
| 10 | Workday | 45.49 Bn | 21.61 Bn | 2.00 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.97 |
| Mar 31, 2026 | 7.72 |
| Dec 31, 2025 | 12.08 |
| Sep 30, 2025 | 15.11 |
| Jun 30, 2025 | 17.74 |
| Mar 31, 2025 | 14.37 |
| Dec 31, 2024 | 19.93 |
| Sep 30, 2024 | 17.63 |
| Jun 30, 2024 | 16.27 |
| Mar 31, 2024 | 16.52 |
| Dec 31, 2023 | 16.12 |
| Sep 30, 2023 | 13.52 |
| Jun 30, 2023 | 14.32 |
| Mar 31, 2023 | 12.44 |
| Dec 31, 2022 | 10.87 |
| Sep 30, 2022 | 11.05 |
| Jun 30, 2022 | 14.55 |
| Mar 31, 2022 | 17.85 |
| Dec 31, 2021 | 21.98 |
| Sep 30, 2021 | 22.39 |
API Access
ServiceNow Price to Sales API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-sales&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-sales", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-sales&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();