ServiceNow (NOW) Price to Book (2012 - 2026)
ServiceNow's Price to Book came in at 8.20 for Q2 2026, down 58.1% from 19.56 a year earlier and down 10.8% from the prior quarter.
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Analysis
ServiceNow (NOW) Price to Book (2012 - 2026) Analysis & Trends
For FY2025, ServiceNow's Price to Book was 12.38, down 45.7% from FY2024.
- Going back by year, Price to Book was 22.78 in FY2024 (+20.1%), 18.96 in FY2023 (+21.1%), 15.65 in FY2022 (-55.4%) and 35.07 in FY2021 (-7.8%).
- The Q2 2026 figure represents the lowest quarterly Price to Book in data going back to Q4 2012.
- Year-over-year, Price to Book has declined for four consecutive quarters, with an average decline of 16.1% over the last eight quarters.
- The fastest year-over-year change in Price to Book over five years came in Q3 2024 (growth of 24.5%), and the weakest in Q2 2026 (a decline of 58.1%).
- Business Quant data shows NOW's Price to Book at 9.19 (Q1 2026), 12.38 (Q4 2025) and 16.94 (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 480.73 Bn | 449.68 Bn | 1.64 Bn |
| 2 | Oracle | 399.91 Bn | 272.04 Bn | - |
| 3 | Sap Se | 262.30 Bn | 190.08 Bn | 8.40 Bn |
| 4 | Salesforce | 202.26 Bn | 158.13 Bn | 8.70 Bn |
| 5 | ServiceNow | 153.84 Bn | 132.30 Bn | 2.82 Bn |
| 6 | Automatic Data Processing | 114.84 Bn | 96.97 Bn | 2.51 Bn |
| 7 | Intuit | 91.04 Bn | 70.38 Bn | 3.44 Bn |
| 8 | Relx | 70.51 Bn | 69.60 Bn | - |
| 9 | Strategy | 53.24 Bn | 46.23 Bn | 81.55 Mn |
| 10 | Thomson Reuters | 48.40 Bn | 45.18 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 8.20 |
| Mar 31, 2026 | 9.19 |
| Dec 31, 2025 | 12.38 |
| Sep 30, 2025 | 16.94 |
| Jun 30, 2025 | 19.56 |
| Mar 31, 2025 | 16.25 |
| Dec 31, 2024 | 22.78 |
| Sep 30, 2024 | 19.86 |
| Jun 30, 2024 | 18.69 |
| Mar 31, 2024 | 19.32 |
| Dec 31, 2023 | 18.96 |
| Sep 30, 2023 | 15.95 |
| Jun 30, 2023 | 16.58 |
| Mar 31, 2023 | 16.93 |
| Dec 31, 2022 | 15.65 |
| Sep 30, 2022 | 16.90 |
| Jun 30, 2022 | 22.90 |
| Mar 31, 2022 | 27.94 |
| Dec 31, 2021 | 35.07 |
| Sep 30, 2021 | 35.04 |
API Access
ServiceNow Price to Book API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-book&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-book", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-book&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();