ServiceNow (NOW) Price to Book (2012 - 2026)
ServiceNow's (NOW) quarterly Price to Book came in at 8.2 in Q2 2026, down 58.07% on a YoY basis from 19.56 in Q2 2025, and down 10.79% quarter-over-quarter from 9.19 in Q1 2026.
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Analysis
ServiceNow (NOW) Price to Book (2012 - 2026) Analysis & Trends
ServiceNow (NOW) has reported Price to Book for 15 consecutive years, with 8.2 the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Price to Book fell 58.07% year-over-year to 8.2; the trailing twelve-month figure through Jun 2026 stood at 8.2 (down 58.07% YoY), and the FY2025 full-year result was 12.38, down 45.68% from the prior year.
- Price to Book declined to 8.2 in Q2 2026 per NOW's latest filing, from 9.19 in the prior quarter.
- Across five years, Price to Book topped out at 27.94 in Q1 2022 and bottomed at 8.2 in Q2 2026.
- Historically, Price to Book has averaged 17.5 across 5 years, with a median of 16.93 in 2023.
- The sharpest annual moves came in 2024 and 2026: Price to Book climbed 24.5% in 2024, then tumbled 58.07% in 2026.
- Over 5 years, Price to Book stood at 15.65 in 2022, then increased by 21.12% to 18.96 in 2023, then climbed by 20.14% to 22.78 in 2024, then sank by 45.68% to 12.38 in 2025, then slumped by 33.72% to 8.2 in 2026.
- According to Business Quant data, Price to Book over the past three periods registered 8.2, 9.19, and 12.38 for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 460.85 Bn | 451.55 Bn | 1.64 Bn |
| 2 | Oracle | 437.09 Bn | 400.44 Bn | - |
| 3 | Sap Se | 258.74 Bn | 237.66 Bn | 8.40 Bn |
| 4 | Salesforce | 195.52 Bn | 184.12 Bn | 8.70 Bn |
| 5 | ServiceNow | 145.61 Bn | 140.94 Bn | 2.82 Bn |
| 6 | Automatic Data Processing | 104.89 Bn | 100.66 Bn | 2.51 Bn |
| 7 | Intuit | 76.97 Bn | 69.77 Bn | 3.46 Bn |
| 8 | Relx | 60.41 Bn | 60.04 Bn | - |
| 9 | Strategy | 57.09 Bn | 54.64 Bn | 81.55 Mn |
| 10 | Workday | 46.40 Bn | 42.99 Bn | 2.21 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 8.20 |
| Mar 31, 2026 | 9.19 |
| Dec 31, 2025 | 12.38 |
| Sep 30, 2025 | 16.94 |
| Jun 30, 2025 | 19.56 |
| Mar 31, 2025 | 16.25 |
| Dec 31, 2024 | 22.78 |
| Sep 30, 2024 | 19.86 |
| Jun 30, 2024 | 18.69 |
| Mar 31, 2024 | 19.32 |
| Dec 31, 2023 | 18.96 |
| Sep 30, 2023 | 15.95 |
| Jun 30, 2023 | 16.58 |
| Mar 31, 2023 | 16.93 |
| Dec 31, 2022 | 15.65 |
| Sep 30, 2022 | 16.90 |
| Jun 30, 2022 | 22.90 |
| Mar 31, 2022 | 27.94 |
| Dec 31, 2021 | 35.07 |
| Sep 30, 2021 | 35.04 |
API Access
ServiceNow Price to Book API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-book&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-book", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-book&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();