ServiceNow (NOW) Price to Book (2012 - 2026)
ServiceNow's Price to Book came in at 10.62 for Q3 2026, down 37.3% from 16.94 a year earlier but up 29.5% from the prior quarter.
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Analysis
ServiceNow (NOW) Price to Book (2012 - 2026) Analysis & Trends
For FY2025, ServiceNow's Price to Book was 12.38, down 45.7% from FY2024.
- Going back by year, Price to Book was 22.78 in FY2024 (+20.1%), 18.96 in FY2023 (+21.1%), 15.65 in FY2022 (-55.4%) and 35.07 in FY2021 (-7.8%).
- The five-year range for quarterly Price to Book is 8.20 (Q2 2026) to 35.07 (Q4 2021).
- Year-over-year, Price to Book has declined for five consecutive quarters, with an average decline of 23.8% over the last eight quarters.
- The fastest year-over-year change in Price to Book over five years came in Q3 2024 (growth of 24.5%), and the weakest in Q2 2026 (a decline of 58.1%).
- Business Quant data shows NOW's Price to Book at 8.20 (Q2 2026), 9.19 (Q1 2026) and 12.38 (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 413.65 Bn | 378.59 Bn | 1.93 Bn |
| 2 | Oracle | 374.28 Bn | 246.84 Bn | - |
| 3 | Sap Se | 294.90 Bn | 222.88 Bn | 8.64 Bn |
| 4 | Salesforce | 186.99 Bn | 142.87 Bn | 8.70 Bn |
| 5 | Automatic Data Processing | 120.08 Bn | 106.87 Bn | 2.53 Bn |
| 6 | ServiceNow | 113.02 Bn | 92.28 Bn | 2.90 Bn |
| 7 | Intuit | 95.72 Bn | 75.07 Bn | 3.44 Bn |
| 8 | Relx | 74.73 Bn | 73.84 Bn | - |
| 9 | Strategy | 57.35 Bn | 44.49 Bn | 89.63 Mn |
| 10 | Thomson Reuters | 52.16 Bn | 48.13 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 10.62 |
| Jun 30, 2026 | 8.20 |
| Mar 31, 2026 | 9.19 |
| Dec 31, 2025 | 12.38 |
| Sep 30, 2025 | 16.94 |
| Jun 30, 2025 | 19.56 |
| Mar 31, 2025 | 16.25 |
| Dec 31, 2024 | 22.78 |
| Sep 30, 2024 | 19.86 |
| Jun 30, 2024 | 18.69 |
| Mar 31, 2024 | 19.32 |
| Dec 31, 2023 | 18.96 |
| Sep 30, 2023 | 15.95 |
| Jun 30, 2023 | 16.58 |
| Mar 31, 2023 | 16.93 |
| Dec 31, 2022 | 15.65 |
| Sep 30, 2022 | 16.90 |
| Jun 30, 2022 | 22.90 |
| Mar 31, 2022 | 27.94 |
| Dec 31, 2021 | 35.07 |
API Access
ServiceNow Price to Book API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-book&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-book", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-book&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();