ServiceNow (NOW) Goodwill & Intangibles (2012 - 2026)
ServiceNow's (NOW) quarterly Goodwill & Intangibles came in at $13.6 billion in Q2 2026, up 549.4% on a YoY basis from $2.1 billion in Q2 2025, and up 126.21% quarter-over-quarter from $6.0 billion in Q1 2026.
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Analysis
ServiceNow (NOW) Goodwill & Intangibles (2012 - 2026) Analysis & Trends
ServiceNow (NOW) has reported Goodwill & Intangibles for 15 consecutive years, with $13.6 billion the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill & Intangibles rose 549.4% year-over-year to $13.6 billion; the trailing twelve-month figure through Jun 2026 stood at $13.6 billion (up 549.4% YoY), and the FY2025 full-year result was $4.7 billion, up 217.07% from the prior year.
- Goodwill & Intangibles rose to $13.6 billion in Q2 2026 per NOW's latest filing, from $6.0 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $13.6 billion in Q2 2026 and bottomed at $1.0 billion in Q2 2023.
- Historically, Goodwill & Intangibles has averaged $2.5 billion across 5 years, with a median of $1.5 billion in 2023.
- The sharpest annual moves came in 2023 and 2026: Goodwill & Intangibles decreased 4.53% in 2023, then soared 549.4% in 2026.
- Over 5 years, Goodwill & Intangibles stood at $1.1 billion in 2022, then soared by 37.78% to $1.5 billion in 2023, then rose by 1.86% to $1.5 billion in 2024, then jumped by 217.07% to $4.7 billion in 2025, then surged by 189.81% to $13.6 billion in 2026.
- According to Business Quant data, Goodwill & Intangibles over the past three periods registered $13.6 billion, $6.0 billion, and $4.7 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 460.85 Bn | 451.55 Bn | 1.64 Bn |
| 2 | Oracle | 437.09 Bn | 400.44 Bn | - |
| 3 | Sap Se | 258.74 Bn | 237.66 Bn | 8.40 Bn |
| 4 | Salesforce | 195.52 Bn | 184.12 Bn | 8.70 Bn |
| 5 | ServiceNow | 145.61 Bn | 140.94 Bn | 2.82 Bn |
| 6 | Automatic Data Processing | 104.89 Bn | 100.66 Bn | 2.51 Bn |
| 7 | Intuit | 76.97 Bn | 69.77 Bn | 3.46 Bn |
| 8 | Relx | 60.41 Bn | 60.04 Bn | - |
| 9 | Strategy | 57.09 Bn | 54.64 Bn | 81.55 Mn |
| 10 | Workday | 46.40 Bn | 42.99 Bn | 2.21 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 13.62 Bn |
| Mar 31, 2026 | 6.02 Bn |
| Dec 31, 2025 | 4.70 Bn |
| Sep 30, 2025 | 2.21 Bn |
| Jun 30, 2025 | 2.10 Bn |
| Mar 31, 2025 | 1.54 Bn |
| Dec 31, 2024 | 1.48 Bn |
| Sep 30, 2024 | 1.51 Bn |
| Jun 30, 2024 | 1.46 Bn |
| Mar 31, 2024 | 1.45 Bn |
| Dec 31, 2023 | 1.46 Bn |
| Sep 30, 2023 | 1.45 Bn |
| Jun 30, 2023 | 1.01 Bn |
| Mar 31, 2023 | 1.04 Bn |
| Dec 31, 2022 | 1.06 Bn |
| Sep 30, 2022 | 1.03 Bn |
| Jun 30, 2022 | 1.06 Bn |
| Mar 31, 2022 | 1.04 Bn |
| Dec 31, 2021 | 1.06 Bn |
| Sep 30, 2021 | 1.07 Bn |
API Access
ServiceNow Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();