ServiceNow (NOW) Goodwill & Intangibles (2012 - 2026)
ServiceNow (NOW) posted Goodwill & Intangibles of $13.61 billion for Q3 2026, up 515.4% from $2.21 billion a year earlier but down 0.1% from the prior quarter.
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Analysis
ServiceNow (NOW) Goodwill & Intangibles (2012 - 2026) Analysis & Trends
At the end of FY2025, ServiceNow's Goodwill & Intangibles came in at $4.7 billion, up 217.1% from FY2024.
- Annual Goodwill & Intangibles has increased for three consecutive years, with a five-year compound annual growth rate of 64.2% (FY2020 to FY2025).
- In prior years, ServiceNow's Goodwill & Intangibles was $1.48 billion in FY2024 (+1.9%), $1.46 billion in FY2023 (+37.8%), $1.06 billion in FY2022 (-0.8%) and $1.06 billion in FY2021 (+170.1%).
- Quarterly Goodwill & Intangibles has run from a low of $1.01 billion in Q2 2023 to a high of $13.62 billion in Q2 2026 over five years.
- On a year-over-year basis, Goodwill & Intangibles has increased in each of the last 13 quarters, with growth averaging 209.1% over the last eight quarters.
- The strongest year-over-year quarter for Goodwill & Intangibles in the past five years was Q2 2026, with growth of 549.4%; the weakest was Q2 2023, with a decline of 4.5%.
- According to Business Quant data, Goodwill & Intangibles for the three prior quarters was $13.62 billion (Q2 2026), $6.02 billion (Q1 2026) and $4.7 billion (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 386.60 Bn | 351.42 Bn | 1.93 Bn |
| 2 | Oracle | 343.94 Bn | 216.07 Bn | - |
| 3 | Sap Se | 272.35 Bn | 199.75 Bn | 8.64 Bn |
| 4 | Salesforce | 175.46 Bn | 131.33 Bn | 8.70 Bn |
| 5 | Automatic Data Processing | 122.07 Bn | 108.86 Bn | 2.53 Bn |
| 6 | ServiceNow | 105.47 Bn | 84.73 Bn | 2.90 Bn |
| 7 | Intuit | 94.25 Bn | 73.60 Bn | 3.44 Bn |
| 8 | Relx | 73.66 Bn | 72.75 Bn | - |
| 9 | Strategy | 51.78 Bn | 38.91 Bn | 89.63 Mn |
| 10 | Thomson Reuters | 50.52 Bn | 46.49 Bn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 13.61 Bn |
| Jun 30, 2026 | 13.62 Bn |
| Mar 31, 2026 | 6.02 Bn |
| Dec 31, 2025 | 4.70 Bn |
| Sep 30, 2025 | 2.21 Bn |
| Jun 30, 2025 | 2.10 Bn |
| Mar 31, 2025 | 1.54 Bn |
| Dec 31, 2024 | 1.48 Bn |
| Sep 30, 2024 | 1.51 Bn |
| Jun 30, 2024 | 1.46 Bn |
| Mar 31, 2024 | 1.45 Bn |
| Dec 31, 2023 | 1.46 Bn |
| Sep 30, 2023 | 1.45 Bn |
| Jun 30, 2023 | 1.01 Bn |
| Mar 31, 2023 | 1.04 Bn |
| Dec 31, 2022 | 1.06 Bn |
| Sep 30, 2022 | 1.03 Bn |
| Jun 30, 2022 | 1.06 Bn |
| Mar 31, 2022 | 1.04 Bn |
| Dec 31, 2021 | 1.06 Bn |
API Access
ServiceNow Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();