ServiceNow (NOW) EBITDA Margin (2012 - 2026)
ServiceNow (NOW) recorded EBITDA Margin of 23.23% in Q3 2026, down 3.97 percentage points from 27.21% a year earlier but up 4.65 percentage points from the prior quarter.
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Analysis
ServiceNow (NOW) EBITDA Margin (2012 - 2026) Analysis & Trends
On a TTM basis, ServiceNow's EBITDA Margin came in at 22.33% as of Sep 30, 2026, down 1.64 percentage points year-over-year; for FY2025, it was 23.97%, up 1.41 percentage points from FY2024.
- Annual EBITDA Margin has increased for three straight years, with a five-year change of +7.31 percentage points (FY2020 to FY2025).
- Across earlier years, EBITDA Margin came in at 22.56% in FY2024 (+2.68 pp), 19.88% in FY2023 (+4.06 pp), 15.82% in FY2022 (-1.53 pp) and 17.35% in FY2021 (+0.69 pp).
- Quarterly EBITDA Margin has ranged from 12.16% in Q2 2022 to 27.21% in Q3 2025 over the past five years.
- On a year-over-year basis, EBITDA Margin rose in six of the last eight quarters, with an average year-over-year change of -0.04 percentage points.
- Peak year-over-year performance for EBITDA Margin in the last five years was a gain of 5.56 percentage points in Q3 2023, against a drop of 4.59 percentage points in Q2 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 18.59% (Q2 2026), 24.64% (Q1 2026) and 23.04% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 413.65 Bn | 378.59 Bn | 1.93 Bn | 47.20% |
| 2 | Oracle | 374.28 Bn | 246.84 Bn | - | 52.36% |
| 3 | Sap Se | 294.90 Bn | 222.88 Bn | 8.64 Bn | 31.77% |
| 4 | Salesforce | 186.99 Bn | 142.87 Bn | 8.70 Bn | 34.25% |
| 5 | Automatic Data Processing | 120.08 Bn | 106.87 Bn | 2.53 Bn | -21.73% |
| 6 | ServiceNow | 113.02 Bn | 92.28 Bn | 2.90 Bn | 23.23% |
| 7 | Intuit | 95.72 Bn | 75.07 Bn | 3.44 Bn | 15.92% |
| 8 | Relx | 74.73 Bn | 73.84 Bn | - | - |
| 9 | Strategy | 57.35 Bn | 44.49 Bn | 89.63 Mn | 16,684.34% |
| 10 | Thomson Reuters | 52.16 Bn | 48.13 Bn | - | 24.50% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 23.23% |
| Jun 30, 2026 | 18.59% |
| Mar 31, 2026 | 24.64% |
| Dec 31, 2025 | 23.04% |
| Sep 30, 2025 | 27.21% |
| Jun 30, 2025 | 21.09% |
| Mar 31, 2025 | 24.48% |
| Dec 31, 2024 | 22.83% |
| Sep 30, 2024 | 25.10% |
| Jun 30, 2024 | 19.34% |
| Mar 31, 2024 | 22.78% |
| Dec 31, 2023 | 22.57% |
| Sep 30, 2023 | 21.50% |
| Jun 30, 2023 | 16.98% |
| Mar 31, 2023 | 17.94% |
| Dec 31, 2022 | 19.07% |
| Sep 30, 2022 | 15.95% |
| Jun 30, 2022 | 12.16% |
| Mar 31, 2022 | 15.74% |
| Dec 31, 2021 | 15.12% |
API Access
ServiceNow EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=NOW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "NOW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=NOW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();