Meta Platforms (META) Return on Sales [ROS] (2011 - 2026)
Meta Platforms (META) reported Return on Sales [ROS] of 30.88% for Q2 2026, down 12.14 percentage points from 43.02% a year earlier and down 9.74 percentage points from the prior quarter.
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Analysis
Meta Platforms (META) Return on Sales [ROS] (2011 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Meta Platforms' Return on Sales [ROS] came in at 38.08%, down 5.94 percentage points year-over-year; for FY2025, it came in at 41.44%, down 0.74 percentage points from FY2024.
- Return on Sales [ROS] has a five-year change of +3.43 percentage points (FY2020 to FY2025).
- By year, Return on Sales [ROS] came in at 42.18% in FY2024 (+7.52 pp), 34.66% in FY2023 (+9.83 pp), 24.82% in FY2022 (-14.82 pp) and 39.65% in FY2021 (+1.64 pp).
- The Q2 2026 figure ranks as the lowest quarterly Return on Sales [ROS] since Q2 2023.
- Year over year, Return on Sales [ROS] has now declined in each of the last four quarters, with an average year-over-year change of -0.52 percentage points over the last eight quarters.
- The high point for year-over-year Return on Sales [ROS] in five years was Q4 2023 (a gain of 20.95 percentage points); the low point was Q4 2022 (a drop of 17.48 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 40.62% (Q1 2026), 41.32% (Q4 2025) and 40.07% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,273.02 Bn | 4,030.55 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,882.67 Bn | 1,585.19 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 292.72 Bn | 252.92 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 258.66 Bn | 82.26 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 221.29 Bn | 198.47 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 145.86 Bn | 117.84 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 120.48 Bn | 53.53 Bn | - | 34.00% |
| 8 | PDD Holdings | 115.79 Bn | -126.92 Bn | 9.45 Bn | 24.62% |
| 9 | Spotify Technology | 108.98 Bn | 66.21 Bn | 1.86 Bn | 13.71% |
| 10 | Airbnb | 97.86 Bn | 51.09 Bn | 2.98 Bn | 21.01% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 30.88% |
| Mar 31, 2026 | 40.62% |
| Dec 31, 2025 | 41.32% |
| Sep 30, 2025 | 40.07% |
| Jun 30, 2025 | 43.02% |
| Mar 31, 2025 | 41.49% |
| Dec 31, 2024 | 48.29% |
| Sep 30, 2024 | 42.75% |
| Jun 30, 2024 | 38.00% |
| Mar 31, 2024 | 37.90% |
| Dec 31, 2023 | 40.85% |
| Sep 30, 2023 | 40.26% |
| Jun 30, 2023 | 29.35% |
| Mar 31, 2023 | 25.23% |
| Dec 31, 2022 | 19.89% |
| Sep 30, 2022 | 20.44% |
| Jun 30, 2022 | 29.00% |
| Mar 31, 2022 | 30.54% |
| Dec 31, 2021 | 37.38% |
| Sep 30, 2021 | 35.93% |
API Access
Meta Platforms Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=META&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "META", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=META&period=max&api_key=YOUR_API_KEY");
const data = await res.json();