MediaAlpha (MAX) Tax Rate (2020 - 2026)
MediaAlpha (MAX) recorded Tax Rate of 21.01% in Q3 2026, up 20.70 percentage points from 0.31% a year earlier but down 3.15 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) Tax Rate (2020 - 2026) Analysis & Trends
For FY2024, MediaAlpha reported Tax Rate of 5.89%.
- Across earlier years, Tax Rate came in at 337.85% in FY2022.
- Quarterly Tax Rate has ranged from 0.31% in Q3 2025 to 138.65% in Q4 2022 over the past five years.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 18.20% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 24.16% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 15.13% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | - |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 7.41% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 28.54% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 17.49% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 26.52% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 20.63% |
| 10 | MediaAlpha | 748.77 Mn | 633.42 Mn | 55.33 Mn | 21.01% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 21.01% |
| Jun 30, 2026 | 24.16% |
| Mar 31, 2026 | 31.64% |
| Sep 30, 2025 | 0.31% |
| Dec 31, 2024 | 11.14% |
| Sep 30, 2024 | 2.56% |
| Jun 30, 2024 | 2.86% |
| Dec 31, 2022 | 138.65% |
| Sep 30, 2020 | 0.41% |
API Access
MediaAlpha Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();