MediaAlpha (MAX) Tax Rate (2020 - 2026)

MediaAlpha (MAX) reported Tax Rate of 31.64% for Q1 2026, up 2959.0% year-over-year from 1.03% in Q1 2025, and down 76.14% quarter-over-quarter from 132.63% in Q4 2025.

MediaAlpha (MAX) Tax Rate (2020 - 2026) Analysis & Trends

MediaAlpha (MAX) has 7 years of Tax Rate data on file, last reported at 31.64% in Q1 2026.

  • Tax Rate for Q1 2026 came in at 31.64%, up 2959.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 148.95% (up 14316.0% YoY), and the FY2025 annual result was 124.1%, up 11821.0% from the prior year.
  • Tax Rate eased to 31.64% in Q1 2026 per MAX's latest filing, from 132.63% in the prior quarter.
  • Over five years, Tax Rate peaked at 132.63% in Q4 2025 and troughed at 4446.66% in Q4 2022.
  • A 5-year average of 250.87% and a median of 0.31% in 2025 frame the typical range for Tax Rate.
  • The sharpest annual moves came in 2022 and 2023: Tax Rate plunged 448692 bps in 2022, then jumped 446606 bps in 2023.
  • A 5-year view of Tax Rate shows it stood at 4446.66% in 2022, then jumped by 100 bps to 19.41% in 2023, then plunged by 43 bps to 11.14% in 2024, then soared by 1091 bps to 132.63% in 2025, then tumbled by 76 bps to 31.64% in 2026.
  • Business Quant data shows MAX's Tax Rate at 31.64% in Q1 2026, 132.63% in Q4 2025, and 0.31% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Tax Rate (Qtr)
1 Nebius 1,913,603.98 Bn 1,913,603.98 Bn 295.20 Mn -0.94%
2 Alphabet 4,425.33 Bn 4,209.71 Bn 102.29 Bn 19.16%
3 Meta Platforms 1,502.66 Bn 1,421.48 Bn 46.09 Bn -23.08%
4 Spotify Technology 119.69 Bn 109.44 Bn 1.75 Bn -
5 Reddit 33.22 Bn 30.45 Bn 511.94 Mn 0.85%
6 Pinterest 13.64 Bn 12.34 Bn 768.96 Mn -15.89%
7 Kanzhun 13.02 Bn 10.92 Bn 255.62 Bn -20.98%
8 Snap 9.72 Bn 6.90 Bn 1.29 Bn -3.73%
9 Zillow 8.26 Bn 7.48 Bn 519.00 Mn 4.17%
10 MediaAlpha 506.52 Mn 449.46 Mn 304.68 Mn 31.64%

Historic Data

Download Data
DateValue
Mar 31, 2026 31.64%
Mar 31, 2026 31.64%
Dec 31, 2025 132.63%
Dec 31, 2025 132.63%
Sep 30, 2025 0.31%
Sep 30, 2025 0.31%
Jun 30, 2025 -1.42%
Jun 30, 2025 -1.42%
Mar 31, 2025 2.06%
Mar 31, 2025 2.06%
Dec 31, 2024 11.14%
Dec 31, 2024 11.14%
Sep 30, 2024 2.56%
Sep 30, 2024 2.56%
Jun 30, 2024 2.86%
Jun 30, 2024 2.86%
Mar 31, 2024 -1.84%
Mar 31, 2024 -1.84%
Dec 31, 2023 19.41%
Dec 31, 2023 19.41%