MediaAlpha (MAX) Tax Rate (2020 - 2026)
MediaAlpha (MAX) posted quarterly Tax Rate of 24.16% for Q2 2026, up 2558.0% year-over-year from 0.91% in Q2 2025, and down 23.66% quarter-over-quarter from 31.64% in Q1 2026.
MediaAlpha (MAX) Tax Rate (2020 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Tax Rate for 7 consecutive years, with 24.16% the latest figure, recorded in Q2 2026.
- In Q2 2026, Tax Rate rose 2558.0% year-over-year to 24.16%; the TTM figure through Jun 2026 stood at 1092.95% (up 112866.0% YoY), while the FY2025 annual figure was 124.1%, up 11821.0% from the prior year.
- Tax Rate eased to 24.16% in Q2 2026 per MAX's latest filing, from 31.64% in the prior quarter.
- Across five years, Tax Rate topped out at 132.63% in Q4 2025 and bottomed at 4446.66% in Q4 2022.
- Historically, Tax Rate has averaged 235.59% across 5 years, with a median of 1.18% in 2025.
- Annual changes were most pronounced in 2022 — Tax Rate plunged 448692 bps — and 2023, when it jumped 446606 bps.
- MediaAlpha's Tax Rate stood at 4446.66% in 2022, then surged by 100 bps to 19.41% in 2023, then sank by 43 bps to 11.14% in 2024, then jumped by 1091 bps to 132.63% in 2025, then slumped by 82 bps to 24.16% in 2026.
- Business Quant data shows MAX's Tax Rate at 24.16% in Q2 2026, 31.64% in Q1 2026, and 132.63% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,255.28 Bn | 3,826.24 Bn | 73.85 Bn | 19.14% |
| 2 | Meta Platforms | 1,552.50 Bn | 1,462.24 Bn | 49.47 Bn | 15.50% |
| 3 | Taboola.com | 1,147.41 Bn | 1,147.28 Bn | 139.48 Mn | 40.80% |
| 4 | Baidu | 288.87 Bn | 284.38 Bn | 1.88 Mn | 13.72% |
| 5 | Spotify Technology | 104.29 Bn | 94.05 Bn | 1.75 Bn | 23.05% |
| 6 | Joyy | 78.58 Bn | 77.69 Bn | 205.64 Mn | -3.36% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 21.00% |
| 8 | Nebius | 49.09 Bn | 39.47 Bn | 295.20 Mn | - |
| 9 | 30.80 Bn | 28.01 Bn | 734.60 Mn | 1.55% | |
| 10 | MediaAlpha | 708.40 Mn | 684.65 Mn | 45.17 Mn | 24.16% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 24.16% |
| Jun 30, 2026 | 24.16% |
| Jun 30, 2026 | 24.16% |
| Mar 31, 2026 | 31.64% |
| Mar 31, 2026 | 31.64% |
| Mar 31, 2026 | 31.64% |
| Dec 31, 2025 | 132.63% |
| Dec 31, 2025 | 132.63% |
| Dec 31, 2025 | 132.63% |
| Sep 30, 2025 | 0.31% |
| Sep 30, 2025 | 0.31% |
| Sep 30, 2025 | 0.31% |
| Jun 30, 2025 | -1.42% |
| Jun 30, 2025 | -1.42% |
| Jun 30, 2025 | -1.42% |
| Mar 31, 2025 | 2.06% |
| Mar 31, 2025 | 2.06% |
| Mar 31, 2025 | 2.06% |
| Dec 31, 2024 | 11.14% |
| Dec 31, 2024 | 11.14% |