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Consolidated Net IncomeCost of RevenueEBITEBITDAEBTEPS (Basic)EPS (Weighted Average and Diluted)Gross ProfitIncome from Continuing OperationsIncome from Non-Controlling InterestsIncome towards Parent CompanyInterest ExpensesInterest ExpensesNet Income towards Common StockholdersNon Operating IncomeOperating ExpensesOperating IncomeOther Non Operating IncomeOther Operating ExpensesProfit After TaxResearch & DevelopmentRevenueSelling, General & AdministrativeShares OutstandingShares Outstanding (Diluted Average)Shares Outstanding (Weighted Average)Tax ProvisionsTax RateTax Rate
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MediaAlpha (MAX) Tax Rate (2020 - 2025)

MediaAlpha has reported Tax Rate over the past 6 years, most recently at 132.63% for Q4 2025.

  • Quarterly results put Tax Rate at 132.63% for Q4 2025, up 12149.0% from a year ago — trailing twelve months through Dec 2025 was 124.1% (up 11821.0% YoY), and the annual figure for FY2025 was 124.1%, up 11821.0%.
  • Tax Rate for Q4 2025 was 132.63% at MediaAlpha, up from 0.31% in the prior quarter.
  • Over the last five years, Tax Rate for MAX hit a ceiling of 179.31% in Q1 2021 and a floor of 4446.66% in Q4 2022.
  • Median Tax Rate over the past 5 years was 1.18% (2025), compared with a mean of 207.56%.
  • Biggest five-year swings in Tax Rate: tumbled -448692bps in 2022 and later skyrocketed 446606bps in 2023.
  • MediaAlpha's Tax Rate stood at 40.26% in 2021, then plummeted by -11145bps to 4446.66% in 2022, then skyrocketed by 100bps to 19.41% in 2023, then tumbled by -43bps to 11.14% in 2024, then soared by 1091bps to 132.63% in 2025.
  • The last three reported values for Tax Rate were 132.63% (Q4 2025), 0.31% (Q3 2025), and 1.42% (Q2 2025) per Business Quant data.