MediaAlpha (MAX) Tax Rate (2020 - 2026)
MediaAlpha (MAX) recorded Tax Rate of 24.16% in Q2 2026, up 25.58 percentage points from -1.42% a year earlier but down 7.49 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) Tax Rate (2020 - 2026) Analysis & Trends
On a TTM basis, MediaAlpha's Tax Rate came in at 1092.95% as of Jun 30, 2026, up 1128.66 percentage points year-over-year; for FY2025, it came in at 124.10%, up 118.21 percentage points from FY2024.
- Annual Tax Rate has a five-year change of +137.73 percentage points (FY2020 to FY2025).
- Across earlier years, Tax Rate came in at 5.89% in FY2024 (+5.08 pp), 0.81% in FY2023 (-337.04 pp), 337.85% in FY2022 (+326.85 pp) and 11.00% in FY2021 (+24.63 pp).
- Quarterly Tax Rate has ranged from -99.02% in Q3 2021 to 138.65% in Q4 2022 over the past five years.
- On a year-over-year basis, Tax Rate has increased for three consecutive quarters, with an average year-over-year change of +21.11 percentage points over the last eight quarters.
- Peak year-over-year performance for Tax Rate in the last five years was a gain of 121.49 percentage points in Q4 2025, against a drop of 192.44 percentage points in Q1 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 31.64% (Q1 2026), 132.63% (Q4 2025) and 0.31% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 19.14% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 15.50% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 16.40% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | - |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 15.38% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 25.63% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | 23.83% |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | - |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 15.87% |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn | 24.16% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 24.16% |
| Mar 31, 2026 | 31.64% |
| Sep 30, 2025 | 0.31% |
| Dec 31, 2024 | 11.14% |
| Sep 30, 2024 | 2.56% |
| Jun 30, 2024 | 2.86% |
| Dec 31, 2022 | 138.65% |
| Sep 30, 2020 | 0.41% |
API Access
MediaAlpha Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();