Growth Metrics

MediaAlpha (MAX) Tax Rate (2020 - 2025)

Historic Tax Rate for MediaAlpha (MAX) over the last 6 years, with Q3 2025 value amounting to 0.31%.

  • MediaAlpha's Tax Rate fell 22500.0% to 0.31% in Q3 2025 from the same period last year, while for Sep 2025 it was 48.51%, marking a year-over-year increase of 431700.0%. This contributed to the annual value of 5.89% for FY2024, which is 50800.0% up from last year.
  • MediaAlpha's Tax Rate amounted to 0.31% in Q3 2025, which was down 22500.0% from 1.42% recorded in Q2 2025.
  • Over the past 5 years, MediaAlpha's Tax Rate peaked at 179.31% during Q1 2021, and registered a low of 99.02% during Q3 2021.
  • Its 5-year average for Tax Rate is 15.86%, with a median of 2.06% in 2025.
  • Over the last 5 years, MediaAlpha's Tax Rate had its largest YoY gain of 1015200bps in 2022, and its largest YoY loss of -1924400bps in 2022.
  • Over the past 5 years, MediaAlpha's Tax Rate (Quarter) stood at 40.26% in 2021, then skyrocketed by 244bps to 138.65% in 2022, then plummeted by -86bps to 19.41% in 2023, then plummeted by -43bps to 11.14% in 2024, then plummeted by -97bps to 0.31% in 2025.
  • Its last three reported values are 0.31% in Q3 2025, 1.42% for Q2 2025, and 2.06% during Q1 2025.