MediaAlpha (MAX) Tax Rate (2020 - 2026)
MediaAlpha (MAX) reported Tax Rate of 31.64% for Q1 2026, up 2959.0% year-over-year from 1.03% in Q1 2025, and down 76.14% quarter-over-quarter from 132.63% in Q4 2025.
MediaAlpha (MAX) Tax Rate (2020 - 2026) Analysis & Trends
MediaAlpha (MAX) has 7 years of Tax Rate data on file, last reported at 31.64% in Q1 2026.
- Tax Rate for Q1 2026 came in at 31.64%, up 2959.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 148.95% (up 14316.0% YoY), and the FY2025 annual result was 124.1%, up 11821.0% from the prior year.
- Tax Rate eased to 31.64% in Q1 2026 per MAX's latest filing, from 132.63% in the prior quarter.
- Over five years, Tax Rate peaked at 132.63% in Q4 2025 and troughed at 4446.66% in Q4 2022.
- A 5-year average of 250.87% and a median of 0.31% in 2025 frame the typical range for Tax Rate.
- The sharpest annual moves came in 2022 and 2023: Tax Rate plunged 448692 bps in 2022, then jumped 446606 bps in 2023.
- A 5-year view of Tax Rate shows it stood at 4446.66% in 2022, then jumped by 100 bps to 19.41% in 2023, then plunged by 43 bps to 11.14% in 2024, then soared by 1091 bps to 132.63% in 2025, then tumbled by 76 bps to 31.64% in 2026.
- Business Quant data shows MAX's Tax Rate at 31.64% in Q1 2026, 132.63% in Q4 2025, and 0.31% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 1,913,603.98 Bn | 1,913,603.98 Bn | 295.20 Mn | -0.94% |
| 2 | Alphabet | 4,425.33 Bn | 4,209.71 Bn | 102.29 Bn | 19.16% |
| 3 | Meta Platforms | 1,502.66 Bn | 1,421.48 Bn | 46.09 Bn | -23.08% |
| 4 | Spotify Technology | 119.69 Bn | 109.44 Bn | 1.75 Bn | - |
| 5 | 33.22 Bn | 30.45 Bn | 511.94 Mn | 0.85% | |
| 6 | 13.64 Bn | 12.34 Bn | 768.96 Mn | -15.89% | |
| 7 | Kanzhun | 13.02 Bn | 10.92 Bn | 255.62 Bn | -20.98% |
| 8 | Snap | 9.72 Bn | 6.90 Bn | 1.29 Bn | -3.73% |
| 9 | Zillow | 8.26 Bn | 7.48 Bn | 519.00 Mn | 4.17% |
| 10 | MediaAlpha | 506.52 Mn | 449.46 Mn | 304.68 Mn | 31.64% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 31.64% |
| Mar 31, 2026 | 31.64% |
| Dec 31, 2025 | 132.63% |
| Dec 31, 2025 | 132.63% |
| Sep 30, 2025 | 0.31% |
| Sep 30, 2025 | 0.31% |
| Jun 30, 2025 | -1.42% |
| Jun 30, 2025 | -1.42% |
| Mar 31, 2025 | 2.06% |
| Mar 31, 2025 | 2.06% |
| Dec 31, 2024 | 11.14% |
| Dec 31, 2024 | 11.14% |
| Sep 30, 2024 | 2.56% |
| Sep 30, 2024 | 2.56% |
| Jun 30, 2024 | 2.86% |
| Jun 30, 2024 | 2.86% |
| Mar 31, 2024 | -1.84% |
| Mar 31, 2024 | -1.84% |
| Dec 31, 2023 | 19.41% |
| Dec 31, 2023 | 19.41% |