AppLovin (APP) Tax Rate (2020 - 2026)
AppLovin (APP) recorded Tax Rate of 15.87% in Q2 2026, up 3.19 percentage points from 12.69% a year earlier and up 0.10 percentage points from the prior quarter.
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Analysis
AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends
On a TTM basis, AppLovin's Tax Rate came in at 15.38% as of Jun 30, 2026, up 9.54 percentage points year-over-year; for FY2025, it was 13.15%, up 11.76 percentage points from FY2024.
- Annual Tax Rate has a five-year change of +5.95 percentage points (FY2020 to FY2025).
- Across earlier years, Tax Rate came in at 1.39% in FY2024 (-7.34 pp), 8.73% in FY2023 (+2.77 pp), 5.96% in FY2022 (-17.73 pp) and 23.69% in FY2021 (+16.49 pp).
- Quarterly Tax Rate has ranged from -1370.60% in Q3 2022 to 225.51% in Q2 2022 over the past five years.
- On a year-over-year basis, Tax Rate has increased for five consecutive quarters, with an average year-over-year change of +4.41 percentage points over the last eight quarters.
- Peak year-over-year performance for Tax Rate in the last five years was a gain of 1371.14 percentage points in Q3 2023, against a drop of 1469.77 percentage points in Q3 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 15.77% (Q1 2026), 12.06% (Q4 2025) and 18.16% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 19.14% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 15.50% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 16.40% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | - |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 15.38% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 25.63% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | 23.83% |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | - |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 15.87% |
| 10 | Spotify Technology | 102.35 Bn | 59.59 Bn | 1.86 Bn | 24.31% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 15.87% |
| Mar 31, 2026 | 15.77% |
| Dec 31, 2025 | 12.06% |
| Sep 30, 2025 | 18.16% |
| Jun 30, 2025 | 12.69% |
| Mar 31, 2025 | 8.94% |
| Sep 30, 2024 | 7.41% |
| Jun 30, 2024 | 5.31% |
| Mar 31, 2024 | 11.85% |
| Dec 31, 2023 | 8.86% |
| Sep 30, 2023 | 0.54% |
| Jun 30, 2023 | 16.12% |
| Jun 30, 2022 | 225.51% |
| Sep 30, 2021 | 99.17% |
| Jun 30, 2021 | 0.10% |
| Mar 31, 2020 | 38.52% |
API Access
AppLovin Tax Rate API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=tax-rate&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "tax-rate", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=tax-rate&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();