AppLovin APP
NASDAQ APP
$305.09 -6.92 (-2.22%)
As of: Sep 9, 2026 · 3:59 PM EDT

AppLovin (APP) Tax Rate (2020 - 2026)

AppLovin's (APP) quarterly Tax Rate came in at 15.87% in Q2 2026, up 319.0% year-over-year from 3.79% in Q2 2025, and up 0.63% quarter-over-quarter from 15.77% in Q1 2026.

Analysis

AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends

AppLovin (APP) has reported Tax Rate for 7 consecutive years, with 15.87% the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Tax Rate rose 319.0% year-over-year to 15.87% in Q2 2026; TTM through Jun 2026 was 15.38%, a 954.0% increase from a year earlier, with the FY2025 full-year figure at 13.15%, up 1176.0% from the prior year.
  • Tax Rate was 15.87% for Q2 2026 at AppLovin, up from 15.77% in the prior quarter.
  • Over five years, Tax Rate peaked at 225.51% in Q2 2022 and troughed at 1370.6% in Q3 2022.
  • A 5-year average of 58.38% and a median of 10.4% in 2024 frame the typical range for Tax Rate.
  • Across the five-year window, Tax Rate tumbled 146977 bps in 2022 and soared 137114 bps in 2023, its largest moves.
  • Over 5 years, Tax Rate stood at 20.16% in 2022, then jumped by 144 bps to 8.86% in 2023, then sank by 230 bps to 11.48% in 2024, then soared by 205 bps to 12.06% in 2025, then jumped by 32 bps to 15.87% in 2026.
  • The last three Tax Rate figures came in at 15.87% (Q2 2026), 15.77% (Q1 2026), and 12.06% (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Tax Rate (Qtr)
1 Alphabet 3,988.57 Bn 3,559.53 Bn 73.85 Bn 19.14%
2 AppLovin 102.43 Bn 99.38 Bn 1.70 Bn 15.87%
3 Trade Desk 6.51 Bn 5.03 Bn 530.72 Mn 43.06%
4 Magnite 3.38 Bn 3.05 Bn 130.79 Mn 24.27%
5 DoubleVerify Holdings 2.06 Bn 1.85 Bn 161.31 Mn 41.08%
6 Digital Turbine 1.28 Bn 1.24 Bn - -
7 Taboola.com 1.03 Bn 897.53 Mn 139.48 Mn 40.80%
8 Quinstreet 1.02 Bn 890.87 Mn 49.81 Mn -12.44%
9 Ibotta 916.56 Mn 768.39 Mn 69.72 Mn -131.58%
10 Mntn 867.15 Mn 629.87 Mn 66.30 Mn 26.63%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 15.87%
Mar 31, 2026 15.77%
Dec 31, 2025 12.06%
Sep 30, 2025 18.16%
Jun 30, 2025 12.69%
Mar 31, 2025 8.94%
Dec 31, 2024 -11.48%
Sep 30, 2024 7.41%
Jun 30, 2024 5.31%
Mar 31, 2024 11.85%
Dec 31, 2023 8.86%
Sep 30, 2023 0.54%
Jun 30, 2023 16.12%
Mar 31, 2023 -34.75%
Dec 31, 2022 -20.16%
Sep 30, 2022 -1,370.60%
Jun 30, 2022 225.51%
Mar 31, 2022 27.02%
Dec 31, 2021 -9.76%
Sep 30, 2021 99.17%