AppLovin (APP) Tax Rate (2020 - 2026)
AppLovin's (APP) quarterly Tax Rate came in at 15.87% in Q2 2026, up 319.0% year-over-year from 3.79% in Q2 2025, and up 0.63% quarter-over-quarter from 15.77% in Q1 2026.
Analysis
AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Tax Rate for 7 consecutive years, with 15.87% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Tax Rate rose 319.0% year-over-year to 15.87% in Q2 2026; TTM through Jun 2026 was 15.38%, a 954.0% increase from a year earlier, with the FY2025 full-year figure at 13.15%, up 1176.0% from the prior year.
- Tax Rate was 15.87% for Q2 2026 at AppLovin, up from 15.77% in the prior quarter.
- Over five years, Tax Rate peaked at 225.51% in Q2 2022 and troughed at 1370.6% in Q3 2022.
- A 5-year average of 58.38% and a median of 10.4% in 2024 frame the typical range for Tax Rate.
- Across the five-year window, Tax Rate tumbled 146977 bps in 2022 and soared 137114 bps in 2023, its largest moves.
- Over 5 years, Tax Rate stood at 20.16% in 2022, then jumped by 144 bps to 8.86% in 2023, then sank by 230 bps to 11.48% in 2024, then soared by 205 bps to 12.06% in 2025, then jumped by 32 bps to 15.87% in 2026.
- The last three Tax Rate figures came in at 15.87% (Q2 2026), 15.77% (Q1 2026), and 12.06% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,988.57 Bn | 3,559.53 Bn | 73.85 Bn | 19.14% |
| 2 | AppLovin | 102.43 Bn | 99.38 Bn | 1.70 Bn | 15.87% |
| 3 | Trade Desk | 6.51 Bn | 5.03 Bn | 530.72 Mn | 43.06% |
| 4 | Magnite | 3.38 Bn | 3.05 Bn | 130.79 Mn | 24.27% |
| 5 | DoubleVerify Holdings | 2.06 Bn | 1.85 Bn | 161.31 Mn | 41.08% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Taboola.com | 1.03 Bn | 897.53 Mn | 139.48 Mn | 40.80% |
| 8 | Quinstreet | 1.02 Bn | 890.87 Mn | 49.81 Mn | -12.44% |
| 9 | Ibotta | 916.56 Mn | 768.39 Mn | 69.72 Mn | -131.58% |
| 10 | Mntn | 867.15 Mn | 629.87 Mn | 66.30 Mn | 26.63% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 15.87% |
| Mar 31, 2026 | 15.77% |
| Dec 31, 2025 | 12.06% |
| Sep 30, 2025 | 18.16% |
| Jun 30, 2025 | 12.69% |
| Mar 31, 2025 | 8.94% |
| Dec 31, 2024 | -11.48% |
| Sep 30, 2024 | 7.41% |
| Jun 30, 2024 | 5.31% |
| Mar 31, 2024 | 11.85% |
| Dec 31, 2023 | 8.86% |
| Sep 30, 2023 | 0.54% |
| Jun 30, 2023 | 16.12% |
| Mar 31, 2023 | -34.75% |
| Dec 31, 2022 | -20.16% |
| Sep 30, 2022 | -1,370.60% |
| Jun 30, 2022 | 225.51% |
| Mar 31, 2022 | 27.02% |
| Dec 31, 2021 | -9.76% |
| Sep 30, 2021 | 99.17% |