KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Tax Rate (2020 - 2025)

AppLovin (APP) has disclosed Tax Rate for 6 consecutive years, with 12.06% as the latest value for Q4 2025.

  • On a quarterly basis, Tax Rate rose 2288.0% to 12.06% in Q4 2025 year-over-year; TTM through Dec 2025 was 13.15%, a 1167.0% increase, with the full-year FY2025 number at 13.15%, up 1176.0% from a year prior.
  • Tax Rate was 12.06% for Q4 2025 at AppLovin, down from 18.16% in the prior quarter.
  • In the past five years, Tax Rate ranged from a high of 225.51% in Q2 2022 to a low of 1370.6% in Q3 2022.
  • A 5-year average of 48.58% and a median of 8.14% in 2023 define the central range for Tax Rate.
  • Peak YoY movement for Tax Rate: tumbled -146977bps in 2022, then skyrocketed 137114bps in 2023.
  • AppLovin's Tax Rate stood at 9.76% in 2021, then tumbled by -106bps to 20.16% in 2022, then soared by 144bps to 8.86% in 2023, then tumbled by -222bps to 10.83% in 2024, then surged by 211bps to 12.06% in 2025.
  • Per Business Quant, the three most recent readings for APP's Tax Rate are 12.06% (Q4 2025), 18.16% (Q3 2025), and 13.32% (Q2 2025).