AppLovin (APP) Tax Rate (2020 - 2026)
AppLovin (APP) posted quarterly Tax Rate of 15.77% for Q1 2026, up 683.0% year-over-year from 2.01% in Q1 2025, and up 30.85% quarter-over-quarter from 12.06% in Q4 2025.
AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Tax Rate for 7 consecutive years, with 15.77% the latest figure, recorded in Q1 2026.
- In Q1 2026, Tax Rate rose 683.0% year-over-year to 15.77%; the TTM figure through Mar 2026 stood at 14.69% (up 1180.0% YoY), while the FY2025 annual figure was 13.15%, up 1176.0% from the prior year.
- Tax Rate rose to 15.77% in Q1 2026 per APP's latest filing, from 12.06% in the prior quarter.
- Across five years, Tax Rate topped out at 225.51% in Q2 2022 and bottomed at 1370.6% in Q3 2022.
- Historically, Tax Rate has averaged 62.75% across 5 years, with a median of 8.94% in 2025.
- Annual changes were most pronounced in 2022 — Tax Rate slumped 146977 bps — and 2023, when it jumped 137114 bps.
- AppLovin's Tax Rate stood at 20.16% in 2022, then soared by 144 bps to 8.86% in 2023, then sank by 230 bps to 11.48% in 2024, then surged by 205 bps to 12.06% in 2025, then surged by 31 bps to 15.77% in 2026.
- Business Quant data shows APP's Tax Rate at 15.77% in Q1 2026, 12.06% in Q4 2025, and 18.16% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 103.70 Bn | 100.65 Bn | 1.70 Bn | 15.87% |
| 2 | Omnicom | 24.37 Bn | 21.03 Bn | 1.30 Bn | 27.11% |
| 3 | Trade Desk | 6.27 Bn | 4.78 Bn | 530.72 Mn | 43.06% |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - | - |
| 5 | Magnite | 3.35 Bn | 3.02 Bn | 130.79 Mn | 24.27% |
| 6 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | 3.77% |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 41.08% |
| 8 | Ziff Davis | 2.02 Bn | 410.50 Mn | 241.03 Mn | -1.84% |
| 9 | Clear Channel Outdoor Holdings | 1.22 Bn | 1.02 Bn | 241.86 Mn | -3.08% |
| 10 | Quinstreet | 1.17 Bn | 1.06 Bn | 41.34 Mn | 10.04% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 15.87% |
| Jun 30, 2026 | 15.87% |
| Jun 30, 2026 | 15.87% |
| Mar 31, 2026 | 15.77% |
| Mar 31, 2026 | 15.77% |
| Mar 31, 2026 | 15.77% |
| Dec 31, 2025 | 12.06% |
| Dec 31, 2025 | 12.06% |
| Dec 31, 2025 | 12.06% |
| Sep 30, 2025 | 18.16% |
| Sep 30, 2025 | 18.16% |
| Sep 30, 2025 | 18.16% |
| Jun 30, 2025 | 12.69% |
| Jun 30, 2025 | 12.69% |
| Jun 30, 2025 | 12.69% |
| Mar 31, 2025 | 8.94% |
| Mar 31, 2025 | 8.94% |
| Mar 31, 2025 | 8.94% |
| Dec 31, 2024 | -11.48% |
| Dec 31, 2024 | -11.48% |