AppLovin (APP) Tax Rate (2020 - 2026)
AppLovin's (APP) quarterly Tax Rate came in at 15.77% in Q1 2026, up 683.0% year-on-year from 2.01% in Q1 2025, and up 30.85% on a QoQ basis from 12.06% in Q4 2025.
AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Tax Rate data on file, last reported at 15.77% in Q1 2026.
- On a quarterly basis, Tax Rate rose 683.0% year-over-year to 15.77% in Q1 2026; TTM through Mar 2026 was 14.69%, a 1180.0% increase from a year earlier, with the FY2025 full-year figure at 13.15%, up 1176.0% from the prior year.
- Tax Rate for Q1 2026 stood at 15.77%, up from 12.06% in the prior quarter.
- Over the last five years, Tax Rate for APP reached as high as 225.51% in Q2 2022 and fell as low as 1370.6% in Q3 2022.
- Historically, Tax Rate has averaged 62.75% across 5 years, with a median of 8.94% in 2025.
- Across the five-year window, Tax Rate plunged 146977 bps in 2022 and surged 137114 bps in 2023, its largest moves.
- Year by year, Tax Rate stood at 20.16% in 2022, then surged by 144 bps to 8.86% in 2023, then sank by 230 bps to 11.48% in 2024, then jumped by 205 bps to 12.06% in 2025, then jumped by 31 bps to 15.77% in 2026.
- Per Business Quant data, the three most recent Tax Rate figures were 15.77% in Q1 2026, 12.06% in Q4 2025, and 18.16% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Tax Rate (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 131.97 Bn | 129.21 Bn | 1.64 Bn | 15.77 |
| 2 | Omnicom | 23.77 Bn | 19.49 Bn | 1.04 Bn | 26.92 |
| 3 | Wpp | 20.22 Bn | 16.53 Bn | - | -32.04 |
| 4 | Trade Desk | 8.20 Bn | 6.79 Bn | 506.89 Mn | 49.34 |
| 5 | 36Kr Holdings | 2.96 Bn | 2.95 Bn | 11.56 Mn | -0.17 |
| 6 | Magnite | 2.65 Bn | 2.47 Bn | 103.96 Mn | -18.76 |
| 7 | Ziff Davis | 1.96 Bn | 1.44 Bn | 223.32 Mn | -80.49 |
| 8 | Stagwell | 1.87 Bn | 1.76 Bn | 244.61 Mn | 17.29 |
| 9 | DoubleVerify Holdings | 1.71 Bn | 1.53 Bn | 147.67 Mn | 54.95 |
| 10 | Token Cat | 1.26 Bn | 1.26 Bn | - | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 15.77% |
| Mar 31, 2026 | 15.77% |
| Mar 31, 2026 | 15.77% |
| Dec 31, 2025 | 12.06% |
| Dec 31, 2025 | 12.06% |
| Dec 31, 2025 | 12.06% |
| Sep 30, 2025 | 18.16% |
| Sep 30, 2025 | 18.16% |
| Sep 30, 2025 | 18.16% |
| Jun 30, 2025 | 12.69% |
| Jun 30, 2025 | 12.69% |
| Jun 30, 2025 | 12.69% |
| Mar 31, 2025 | 8.94% |
| Mar 31, 2025 | 8.94% |
| Mar 31, 2025 | 8.94% |
| Dec 31, 2024 | -11.48% |
| Dec 31, 2024 | -11.48% |
| Dec 31, 2024 | -11.48% |
| Sep 30, 2024 | 7.41% |
| Sep 30, 2024 | 7.41% |