AppLovin (APP) Tax Rate (2020 - 2026)

AppLovin's (APP) quarterly Tax Rate came in at 15.77% in Q1 2026, up 683.0% year-on-year from 2.01% in Q1 2025, and up 30.85% on a QoQ basis from 12.06% in Q4 2025.

AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Tax Rate data on file, last reported at 15.77% in Q1 2026.

  • On a quarterly basis, Tax Rate rose 683.0% year-over-year to 15.77% in Q1 2026; TTM through Mar 2026 was 14.69%, a 1180.0% increase from a year earlier, with the FY2025 full-year figure at 13.15%, up 1176.0% from the prior year.
  • Tax Rate for Q1 2026 stood at 15.77%, up from 12.06% in the prior quarter.
  • Over the last five years, Tax Rate for APP reached as high as 225.51% in Q2 2022 and fell as low as 1370.6% in Q3 2022.
  • Historically, Tax Rate has averaged 62.75% across 5 years, with a median of 8.94% in 2025.
  • Across the five-year window, Tax Rate plunged 146977 bps in 2022 and surged 137114 bps in 2023, its largest moves.
  • Year by year, Tax Rate stood at 20.16% in 2022, then surged by 144 bps to 8.86% in 2023, then sank by 230 bps to 11.48% in 2024, then jumped by 205 bps to 12.06% in 2025, then jumped by 31 bps to 15.77% in 2026.
  • Per Business Quant data, the three most recent Tax Rate figures were 15.77% in Q1 2026, 12.06% in Q4 2025, and 18.16% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Tax Rate (Qtr)
1 AppLovin 131.97 Bn 129.21 Bn 1.64 Bn 15.77
2 Omnicom 23.77 Bn 19.49 Bn 1.04 Bn 26.92
3 Wpp 20.22 Bn 16.53 Bn - -32.04
4 Trade Desk 8.20 Bn 6.79 Bn 506.89 Mn 49.34
5 36Kr Holdings 2.96 Bn 2.95 Bn 11.56 Mn -0.17
6 Magnite 2.65 Bn 2.47 Bn 103.96 Mn -18.76
7 Ziff Davis 1.96 Bn 1.44 Bn 223.32 Mn -80.49
8 Stagwell 1.87 Bn 1.76 Bn 244.61 Mn 17.29
9 DoubleVerify Holdings 1.71 Bn 1.53 Bn 147.67 Mn 54.95
10 Token Cat 1.26 Bn 1.26 Bn - -

Historic Data

Download Data
DateValue
Mar 31, 2026 15.77%
Mar 31, 2026 15.77%
Mar 31, 2026 15.77%
Dec 31, 2025 12.06%
Dec 31, 2025 12.06%
Dec 31, 2025 12.06%
Sep 30, 2025 18.16%
Sep 30, 2025 18.16%
Sep 30, 2025 18.16%
Jun 30, 2025 12.69%
Jun 30, 2025 12.69%
Jun 30, 2025 12.69%
Mar 31, 2025 8.94%
Mar 31, 2025 8.94%
Mar 31, 2025 8.94%
Dec 31, 2024 -11.48%
Dec 31, 2024 -11.48%
Dec 31, 2024 -11.48%
Sep 30, 2024 7.41%
Sep 30, 2024 7.41%