AppLovin (APP) Tax Rate (2020 - 2026)

AppLovin (APP) reported Tax Rate of 15.77% for Q1 2026, up 683.0% year-over-year from 2.01% in Q1 2025, and up 30.85% quarter-over-quarter from 12.06% in Q4 2025.

AppLovin (APP) Tax Rate (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Tax Rate data on file, last reported at 15.77% in Q1 2026.

  • Tax Rate for Q1 2026 came in at 15.77%, up 683.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 14.69% (up 1180.0% YoY), and the FY2025 annual result was 13.15%, up 1176.0% from the prior year.
  • Tax Rate advanced to 15.77% in Q1 2026 per APP's latest filing, from 12.06% in the prior quarter.
  • Over five years, Tax Rate peaked at 225.51% in Q2 2022 and troughed at 1370.6% in Q3 2022.
  • A 5-year average of 62.75% and a median of 8.94% in 2025 frame the typical range for Tax Rate.
  • The sharpest annual moves came in 2022 and 2023: Tax Rate slumped 146977 bps in 2022, then jumped 137114 bps in 2023.
  • A 5-year view of Tax Rate shows it stood at 20.16% in 2022, then surged by 144 bps to 8.86% in 2023, then plunged by 230 bps to 11.48% in 2024, then jumped by 205 bps to 12.06% in 2025, then jumped by 31 bps to 15.77% in 2026.
  • Business Quant data shows APP's Tax Rate at 15.77% in Q1 2026, 12.06% in Q4 2025, and 18.16% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Tax Rate (Qtr)
1 AppLovin 175.91 Bn 173.15 Bn 1.78 Bn 15.77%
2 Omnicom 22.52 Bn 18.86 Bn 1.04 Bn 26.92%
3 Trade Desk 9.46 Bn 8.05 Bn 506.89 Mn 49.34%
4 Wpp 2.71 Bn -875.81 Mn - -32.04%
5 Nexxen International 2.36 Bn 2.23 Bn 70.41 Mn -1.92%
6 Magnite 2.27 Bn 2.09 Bn 118.28 Mn -18.25%
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn -80.49%
8 DoubleVerify Holdings 1.69 Bn 1.51 Bn 135.23 Mn 54.95%
9 Stagwell 1.60 Bn 1.51 Bn 244.61 Mn 17.37%
10 Clear Channel Outdoor Holdings 1.19 Bn 1.02 Bn 193.76 Mn 15.15%

Historic Data

Download Data
DateValue
Mar 31, 2026 15.77%
Mar 31, 2026 15.77%
Dec 31, 2025 12.06%
Dec 31, 2025 12.06%
Sep 30, 2025 18.16%
Sep 30, 2025 18.16%
Jun 30, 2025 12.69%
Jun 30, 2025 12.69%
Mar 31, 2025 8.94%
Mar 31, 2025 8.94%
Dec 31, 2024 -11.48%
Dec 31, 2024 -11.48%
Sep 30, 2024 7.41%
Sep 30, 2024 7.41%
Jun 30, 2024 5.31%
Jun 30, 2024 5.31%
Mar 31, 2024 11.85%
Mar 31, 2024 11.85%
Dec 31, 2023 8.86%
Dec 31, 2023 8.86%