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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

MediaAlpha (MAX) Gross Margin (2019 - 2025)

MediaAlpha (MAX) has disclosed Gross Margin for 7 consecutive years, with 73.18% as the latest value for Q4 2025.

  • On a quarterly basis, Gross Margin fell 24213.0% to 73.18% in Q4 2025 year-over-year; TTM through Dec 2025 was 15.05%, a 8210.0% decrease, with the full-year FY2025 number at 15.05%, down 8210.0% from a year prior.
  • Gross Margin was 73.18% for Q4 2025 at MediaAlpha, down from 98.3% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 168.95% in Q4 2024 to a low of 226.15% in Q4 2021.
  • A 5-year average of 27.9% and a median of 16.37% in 2022 define the central range for Gross Margin.
  • Peak YoY movement for Gross Margin: crashed -37335bps in 2021, then surged 27843bps in 2024.
  • MediaAlpha's Gross Margin stood at 226.15% in 2021, then surged by 107bps to 16.24% in 2022, then crashed by -774bps to 109.48% in 2023, then surged by 254bps to 168.95% in 2024, then plummeted by -143bps to 73.18% in 2025.
  • Per Business Quant, the three most recent readings for MAX's Gross Margin are 73.18% (Q4 2025), 98.3% (Q3 2025), and 14.98% (Q2 2025).