MediaAlpha, Inc. (MAX) Gross Margin (2019 - 2026)

MediaAlpha has disclosed Gross Margin across 8 years of filings, most recently posting 98.28% for Q1 2026.

• In Q1 2026, Gross Margin rose 8253.0% year-over-year to 98.28%; the TTM figure through Mar 2026 stood at 57.96% (down 394.0% YoY), while the FY2025 annual figure was 98.11%, up 97.0% from the prior year.
• Gross Margin steadied at 98.28% in Q1 2026, from 98.29% in the prior quarter.
• Over the last five years, Gross Margin for MAX reached as high as 306.71% in Q4 2022 and fell as low as 14.16% in Q3 2025.
• The 5-year median for Gross Margin is 93.73% (2023), against an average of 90.02%.
• Annual changes were most pronounced in 2022 — Gross Margin surged 21047 bps — and 2024, when it plunged 17367 bps.
• A 5-year view of Gross Margin shows it stood at 306.71% in 2022, then fell by 11 bps to 271.64% in 2023, then sank by 64 bps to 97.97% in 2024, then rose by 0 bps to 98.29% in 2025, then slipped by 0 bps to 98.28% in 2026.
• According to Business Quant data, Gross Margin over the past three periods registered 98.28%, 98.29%, and 14.16% for Q1 2026, Q4 2025, and Q3 2025 respectively.