MediaAlpha (MAX) Gross Margin (2019 - 2026)

MediaAlpha (MAX) has 8 years of Gross Margin data on file, last reported at 98.28% in Q1 2026.

• Gross Margin for Q1 2026 came in at 98.28%, up 8253.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 57.96% (down 394.0% YoY), and the FY2025 annual result was 98.11%, up 97.0% from the prior year.
• Gross Margin was little changed at 98.28% in Q1 2026 per MAX's latest filing, from 98.29% in the prior quarter.
• Over five years, Gross Margin peaked at 306.71% in Q4 2022 and troughed at 14.16% in Q3 2025.
• A 5-year average of 90.02% and a median of 93.73% in 2023 frame the typical range for Gross Margin.
• The sharpest annual moves came in 2022 and 2024: Gross Margin surged 21047 bps in 2022, then slumped 17367 bps in 2024.
• A 5-year view of Gross Margin shows it stood at 306.71% in 2022, then fell by 11 bps to 271.64% in 2023, then tumbled by 64 bps to 97.97% in 2024, then rose by 0 bps to 98.29% in 2025, then slipped by 0 bps to 98.28% in 2026.
• Business Quant data shows MAX's Gross Margin at 98.28% in Q1 2026, 98.29% in Q4 2025, and 14.16% in Q3 2025.