MediaAlpha (MAX) Gross Margin (2019 - 2026)
MediaAlpha's Gross Margin was 14.26% in Q2 2026, down 0.72 percentage points from 14.98% a year earlier and down 0.81 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) Gross Margin (2019 - 2026) Analysis & Trends
On a trailing twelve-month basis, MediaAlpha's Gross Margin was 14.71% through Jun 30, 2026, down 0.87 percentage points year-over-year; for FY2025, it was 15.05%, down 1.56 percentage points from FY2024.
- Gross Margin shows a five-year change of +0.45 percentage points (FY2020 to FY2025).
- In earlier years, Gross Margin was 16.60% in FY2024 (-0.58 pp), 17.19% in FY2023 (+1.93 pp), 15.26% in FY2022 (-0.47 pp) and 15.73% in FY2021 (+1.13 pp).
- Quarterly Gross Margin has moved between 14.16% (Q3 2025) and 19.02% (Q4 2023) over five years.
- Compared with a year earlier, Gross Margin has declined for eight straight quarters, with an average year-over-year change of -1.64 percentage points over the last eight quarters.
- The best year-over-year quarter for Gross Margin over five years was Q4 2023 (a gain of 2.77 percentage points); the worst was Q1 2025 (a drop of 2.94 percentage points).
- Per Business Quant data, MAX's Gross Margin in the three quarters before Q2 2026 was 15.06% (Q1 2026), 15.39% (Q4 2025) and 14.16% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 81.37% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 51.93% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | 38.11% |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 47.67% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 44.93% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | - |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | 57.06% |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 88.26% |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn | 14.26% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 14.26% |
| Mar 31, 2026 | 15.06% |
| Dec 31, 2025 | 15.39% |
| Sep 30, 2025 | 14.16% |
| Jun 30, 2025 | 14.98% |
| Mar 31, 2025 | 15.75% |
| Dec 31, 2024 | 16.29% |
| Sep 30, 2024 | 15.14% |
| Jun 30, 2024 | 17.77% |
| Mar 31, 2024 | 18.70% |
| Dec 31, 2023 | 19.02% |
| Sep 30, 2023 | 16.49% |
| Jun 30, 2023 | 16.24% |
| Mar 31, 2023 | 16.45% |
| Dec 31, 2022 | 16.24% |
| Sep 30, 2022 | 14.24% |
| Jun 30, 2022 | 15.01% |
| Mar 31, 2022 | 15.23% |
| Dec 31, 2021 | 15.72% |
| Sep 30, 2021 | 16.15% |
API Access
MediaAlpha Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();