Growth Metrics

MediaAlpha (MAX) Gross Margin (2019 - 2025)

Historic Gross Margin for MediaAlpha (MAX) over the last 7 years, with Q3 2025 value amounting to 14.16%.

  • MediaAlpha's Gross Margin fell 9800.0% to 14.16% in Q3 2025 from the same period last year, while for Sep 2025 it was 15.29%, marking a year-over-year decrease of 18700.0%. This contributed to the annual value of 16.6% for FY2024, which is 5800.0% down from last year.
  • As of Q3 2025, MediaAlpha's Gross Margin stood at 14.16%, which was down 9800.0% from 14.98% recorded in Q2 2025.
  • In the past 5 years, MediaAlpha's Gross Margin registered a high of 19.02% during Q4 2023, and its lowest value of 14.16% during Q3 2025.
  • In the last 5 years, MediaAlpha's Gross Margin had a median value of 15.92% in 2021 and averaged 16.04%.
  • Its Gross Margin has fluctuated over the past 5 years, first soared by 27700bps in 2023, then tumbled by -29400bps in 2025.
  • MediaAlpha's Gross Margin (Quarter) stood at 15.72% in 2021, then grew by 3bps to 16.24% in 2022, then increased by 17bps to 19.02% in 2023, then decreased by -14bps to 16.29% in 2024, then fell by -13bps to 14.16% in 2025.
  • Its last three reported values are 14.16% in Q3 2025, 14.98% for Q2 2025, and 15.75% during Q1 2025.