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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

MediaAlpha (MAX) Gross Margin (2019 - 2025)

MediaAlpha has reported Gross Margin over the past 7 years, most recently at 15.39% for Q4 2025.

  • Quarterly results put Gross Margin at 15.39% for Q4 2025, down 90.0% from a year ago — trailing twelve months through Dec 2025 was 34.54% (down 3421.0% YoY), and the annual figure for FY2025 was 15.05%, down 156.0%.
  • Gross Margin for Q4 2025 was 15.39% at MediaAlpha, up from 14.16% in the prior quarter.
  • Over the last five years, Gross Margin for MAX hit a ceiling of 338.11% in Q4 2021 and a floor of 14.16% in Q3 2025.
  • Median Gross Margin over the past 5 years was 92.19% (2023), compared with a mean of 85.86%.
  • Biggest five-year swings in Gross Margin: skyrocketed 49602bps in 2021 and later tumbled -21151bps in 2023.
  • MediaAlpha's Gross Margin stood at 338.11% in 2021, then fell by -9bps to 306.71% in 2022, then crashed by -69bps to 95.2% in 2023, then tumbled by -83bps to 16.29% in 2024, then fell by -6bps to 15.39% in 2025.
  • The last three reported values for Gross Margin were 15.39% (Q4 2025), 14.16% (Q3 2025), and 14.98% (Q2 2025) per Business Quant data.