Balance Sheet
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios
Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInterest Coverage RatioInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on SalesTimes Interest Earned

MediaAlpha (MAX) Gross Margin (2019 - 2026)

MediaAlpha has reported Gross Margin over the past 8 years, most recently at 98.28% for Q1 2026.

  • Quarterly Gross Margin rose 8253.0% to 98.28% in Q1 2026 from the year-ago period, while the trailing twelve-month figure was 57.96% through Mar 2026, down 394.0% year-over-year, with the annual reading at 98.11% for FY2025, 97.0% up from the prior year.
  • Gross Margin was 98.28% for Q1 2026 at MediaAlpha, roughly flat from 98.29% in the prior quarter.
  • Over five years, Gross Margin peaked at 306.71% in Q4 2022 and troughed at 14.16% in Q3 2025.
  • The 5-year median for Gross Margin is 93.73% (2023), against an average of 90.02%.
  • Year-over-year, Gross Margin surged 21047bps in 2022 and then tumbled -17367bps in 2024.
  • A 5-year view of Gross Margin shows it stood at 306.71% in 2022, then fell by -11bps to 271.64% in 2023, then tumbled by -64bps to 97.97% in 2024, then rose by 0bps to 98.29% in 2025, then fell by 0bps to 98.28% in 2026.
  • Per Business Quant, the three most recent readings for MAX's Gross Margin are 98.28% (Q1 2026), 98.29% (Q4 2025), and 14.16% (Q3 2025).