MediaAlpha, Inc. (MAX) Insider Ownership

Historic Insider Ownership Trends

As of March 23, 2026, the three largest insider holders of MAX are Mountains Insurance Group Ltd White (TenPercentOwner, 17.86Mn shares), Steven Yi (See Remarks, 2.62Mn shares), Eugene Nonko (Director, 2.26Mn shares).

Top Direct Holders

Insider ownership data is derived from the last 60 months of Form 4 SEC filings.
Holder Position Shares (Direct) Shares (Indirect) Report Date
Mountains Insurance Group Ltd White 0 17,856,614 09 May, 2024
Steven Yi See Remarks 3,055,247 0 18 Mar, 2026
Eugene Nonko 1,055,057 1,378,943 18 Mar, 2026
Patrick Ryan Thompson See Remarks 1,124,630 0 17 Mar, 2026
Jeffrey B Coyne General Counsel And Secretary 605,995 0 17 Mar, 2026
Kuanling Amy Yeh Chief Technology Officer 580,879 0 18 Mar, 2026
Keith Cramer Chief Revenue Officer 306,754 0 18 Mar, 2026
Kathy P Vrabeck 129,657 0 13 Aug, 2025
Lara Sweet 98,657 0 16 May, 2025
Robert Perine Vice President, Product 39,869 0 03 Nov, 2021
Ambrose Wang Co Founder 38,839 0 03 Aug, 2021
Tigran Sinanyan See Remarks 36,779 0 21 Sep, 2021
Jeff Sweetser See Remarks 35,183 0 03 Nov, 2021
Serge Topjian Vice President, Media 21,172 0 03 Nov, 2021
Brian Mikalis See Remarks 16,335 0 03 Nov, 2021

* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.

Recent Insider Transactions

Detailed insider trading activity based on Form 4 SEC filings.
Download Data
Transaction Date Insider Name Security Class Transaction Type Shares Traded Price Shares Remaining Ownership Code
15 Mar, 2026 Eugene Nonko Class A Common Stock A 174,450 $0.00 1,059,400 D A
15 Mar, 2026 Kuanling Amy Yeh Class A Common Stock A 186,900 $0.00 580,879 D A
18 Mar, 2026 Steven Yi Class A Common Stock D 4,000 $9.59 3,055,247 D S
15 Mar, 2026 Keith Cramer Class A Common Stock A 134,600 $0.00 316,754 D A
15 Mar, 2026 Kuanling Amy Yeh Performance Restricted Stock Units (2026 PRSUs) A 62,300 $0.00 62,300 D A
16 Mar, 2026 Eugene Nonko Class A Common Stock D 2,444 $10.00 1,056,956 D S
16 Mar, 2026 Keith Cramer Class A Common Stock D 10,000 $9.89 306,754 D S
15 Mar, 2026 Keith Cramer Performance Restricted Stock Units (2026 PRSUs) A 44,900 $0.00 44,900 D A
17 Mar, 2026 Eugene Nonko Class A Common Stock D 1,899 $10.00 1,055,057 D S
16 Mar, 2026 Eugene Nonko Class A Common Stock D 458 $10.00 1,379,347 I S
17 Mar, 2026 Eugene Nonko Class A Common Stock D 404 $10.00 1,378,943 I S
15 Mar, 2026 Steven Yi Class A Common Stock A 448,500 $0.00 3,068,474 D A
15 Mar, 2026 Jeffrey B Coyne Class A Common Stock A 171,950 $0.00 605,995 D A
15 Mar, 2026 Patrick Ryan Thompson Class A Common Stock A 254,200 $0.00 1,124,630 D A
15 Mar, 2026 Jeffrey B Coyne Performance Restricted Stock Units (2026 PRSUs) A 57,350 $0.00 57,350 D A
16 Mar, 2026 Steven Yi Class A Common Stock D 4,000 $9.93 3,064,474 D S
15 Mar, 2026 Patrick Ryan Thompson Performance Restricted Stock Units (2026 PRSUs) A 84,750 $0.00 84,750 D A
17 Mar, 2026 Steven Yi Class A Common Stock D 5,227 $9.94 3,059,247 D S
15 Mar, 2026 Steven Yi Performance Restricted Stock Units (2026 PRSUs) A 149,550 $0.00 149,550 D A
09 Mar, 2026 Steven Yi Class A Common Stock D 5,650 $9.86 2,627,974 D S