MediaAlpha, Inc. (MAX) Insider Ownership

Historic Insider Ownership Trends

According to recent filings covering the 90 days ending February 19, 2026, the three most significant insider holders at MediaAlpha are TenPercentOwner Mountains Insurance Group Ltd White (17.86Mn shares), Director Steven Yi (2.72Mn shares), Director Eugene Nonko (2.43Mn shares).

Top Direct Holders

Insider ownership data is derived from the last 60 months of Form 4 SEC filings.
Holder Position Shares Report Date
Mountains Insurance Group Ltd White 17,856,614 09 May, 2024
Steven Yi Nan 2,721,624 17 Feb, 2026
Eugene Nonko 2,426,162 17 Feb, 2026
Patrick Ryan Thompson Nan 870,430 17 Feb, 2026
Jeffrey B Coyne General Counsel And Secretary 434,045 17 Feb, 2026
Kuanling Amy Yeh Chief Technology Officer 396,979 17 Feb, 2026
Keith Cramer Chief Revenue Officer 182,154 17 Feb, 2026
Kathy P Vrabeck 129,657 13 Aug, 2025
Lara Sweet 98,657 16 May, 2025
Venmal (Raji) Arasu 98,657 16 May, 2025
Cort Allan Carlson Nan 41,441 24 Nov, 2021
Robert Perine Vice President And Product 39,869 03 Nov, 2021
Ambrose Wang Co Founder 38,839 03 Aug, 2021
Tigran Sinanyan Nan 36,779 21 Sep, 2021
Jeff Sweetser Nan 35,183 03 Nov, 2021
Bradley William Hunt 25,450 16 May, 2025
Serge Topjian Vice President And Media 21,172 03 Nov, 2021
Lance Martinez General Counsel And Secretary 20,419 04 May, 2021
Brian Mikalis Nan 16,335 03 Nov, 2021
Catherine Hull Cunningham Chief People Officer 14,081 17 Feb, 2023
Ramon Jones 7,250 13 Nov, 2025

* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.

Recent Insider Transactions

Detailed insider trading activity based on Form 4 SEC filings.
Download Data
Transaction Date Insider Name Security Class Transaction Type Shares Traded Price Shares Remaining Ownership Code
17 Feb, 2026 Keith Cramer Class A Common Stock D 10,000 $7.16 182,154 D S
15 Feb, 2026 Jeffrey B Coyne Class A Common Stock D 1,994 $7.17 441,333 D F
15 Feb, 2026 Jeffrey B Coyne Class A Common Stock D 2,261 $7.17 439,072 D F
15 Feb, 2026 Jeffrey B Coyne Class A Common Stock D 3,233 $7.17 434,045 D F
15 Feb, 2026 Jeffrey B Coyne Class A Common Stock A 6,544 $0.00 443,327 D M
15 Feb, 2026 Jeffrey B Coyne Class A Common Stock D 1,794 $7.17 437,278 D F
15 Feb, 2026 Steven Yi Class A Common Stock A 18,294 $0.00 2,721,624 D M
15 Feb, 2026 Kuanling Amy Yeh Class A Common Stock A 5,210 $0.00 386,872 D M
15 Feb, 2026 Kuanling Amy Yeh Class A Common Stock A 5,303 $0.00 392,175 D M
15 Feb, 2026 Kuanling Amy Yeh Class A Common Stock A 4,804 $0.00 396,979 D M
15 Feb, 2026 Keith Cramer Class A Common Stock A 5,210 $0.00 182,379 D M
15 Feb, 2026 Keith Cramer Class A Common Stock A 5,303 $0.00 187,682 D M
15 Feb, 2026 Keith Cramer Class A Common Stock A 4,472 $0.00 192,154 D M
15 Feb, 2026 Eugene Nonko Class A Common Stock A 18,294 $0.00 957,142 D M
15 Feb, 2026 Patrick Ryan Thompson Class A Common Stock D 4,069 $7.17 878,491 D F
15 Feb, 2026 Patrick Ryan Thompson Class A Common Stock D 2,904 $7.17 875,587 D F
15 Feb, 2026 Patrick Ryan Thompson Class A Common Stock D 5,157 $7.17 870,430 D F
13 Feb, 2026 Jeffrey B Coyne Class A Common Stock D 5,000 $7.30 436,783 D S
13 Feb, 2026 Kuanling Amy Yeh Class A Common Stock D 12,000 $7.31 381,662 D S
11 Feb, 2026 Steven Yi Class A Common Stock D 4,000 $7.99 2,703,330 D S