MediaAlpha's three largest insider shareholders as of April 22, 2026 are Mountains Insurance Group Ltd White (Director, 22.86Mn shares), Mountains Insurance Group Ltd White (Director, 22.86Mn shares), Mountains Insurance Group Ltd White (Director, 22.86Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| Mountains Insurance Group Ltd White | - | 0 | 22,856,814 | 30 Jun, 2023 |
| Mountains Insurance Group Ltd White | - | 0 | 22,856,814 | 30 Jun, 2023 |
| Mountains Insurance Group Ltd White | - | 0 | 22,856,814 | 30 Jun, 2023 |
| Mountains Insurance Group Ltd White | - | 0 | 22,856,814 | 30 Jun, 2023 |
| Mountains Insurance Group Ltd White | - | 0 | 17,856,614 | 09 May, 2024 |
| Mountains Insurance Group Ltd White | - | 0 | 17,856,614 | 09 May, 2024 |
| Mountains Insurance Group Ltd White | - | 0 | 17,856,614 | 09 May, 2024 |
| Mountains Insurance Group Ltd White | - | 0 | 17,856,614 | 09 May, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 3,234,894 | 13 May, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 3,234,894 | 13 May, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 3,234,894 | 13 May, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 3,234,894 | 13 May, 2024 |
| Steven Yi | - | 3,031,247 | 0 | 01 Apr, 2026 |
| Steven Yi | - | 3,019,247 | 0 | 08 Apr, 2026 |
| Steven Yi | - | 3,019,247 | 0 | 08 Apr, 2026 |
| Steven Yi | - | 3,007,247 | 0 | 15 Apr, 2026 |
| Eugene Nonko | - | 1,055,057 | 1,378,943 | 18 Mar, 2026 |
| Eugene Nonko | - | 1,055,057 | 1,378,943 | 18 Mar, 2026 |
| Eugene Nonko | - | 1,055,057 | 1,378,943 | 18 Mar, 2026 |
| Eugene Nonko | - | 1,055,057 | 1,378,943 | 18 Mar, 2026 |
| Patrick Ryan Thompson | - | 1,124,630 | 0 | 17 Mar, 2026 |
| Patrick Ryan Thompson | - | 1,124,630 | 0 | 17 Mar, 2026 |
| Patrick Ryan Thompson | - | 1,124,630 | 0 | 17 Mar, 2026 |
| Patrick Ryan Thompson | - | 1,124,630 | 0 | 17 Mar, 2026 |
| Jeffrey B Coyne | General Counsel And Secretary | 605,995 | 0 | 17 Mar, 2026 |
| Kuanling Amy Yeh | Chief Technology Officer | 577,879 | 0 | 27 Mar, 2026 |
| Kuanling Amy Yeh | Chief Technology Officer | 577,879 | 0 | 27 Mar, 2026 |
| Kuanling Amy Yeh | Chief Technology Officer | 574,879 | 0 | 10 Apr, 2026 |
| Kuanling Amy Yeh | Chief Technology Officer | 574,879 | 0 | 10 Apr, 2026 |
| Keith Cramer | Chief Revenue Officer | 296,754 | 0 | 15 Apr, 2026 |
| Kathy P Vrabeck | - | 129,657 | 0 | 13 Aug, 2025 |
| Kathy P Vrabeck | - | 129,657 | 0 | 13 Aug, 2025 |
| Kathy P Vrabeck | - | 129,657 | 0 | 13 Aug, 2025 |
| Kathy P Vrabeck | - | 129,657 | 0 | 13 Aug, 2025 |
| Lara Sweet | - | 98,657 | 0 | 16 May, 2025 |
| Lara Sweet | - | 98,657 | 0 | 16 May, 2025 |
| Lara Sweet | - | 98,657 | 0 | 16 May, 2025 |
| Lara Sweet | - | 98,657 | 0 | 16 May, 2025 |
| Venmal (Raji) Arasu | - | 98,657 | 0 | 16 May, 2025 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 50,000 | 12 Mar, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 50,000 | 12 Mar, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 50,000 | 12 Mar, 2024 |
| Capital Partners Gp, L.L.C. Insignia | - | 0 | 50,000 | 12 Mar, 2024 |
| Cort Allan Carlson | - | 41,441 | 0 | 24 Nov, 2021 |
| Robert Perine | Vice President, Product | 39,869 | 0 | 03 Nov, 2021 |
| Robert Perine | Vice President, Product | 39,869 | 0 | 03 Nov, 2021 |
| Robert Perine | Vice President, Product | 39,869 | 0 | 03 Nov, 2021 |
| Robert Perine | Vice President, Product | 39,869 | 0 | 03 Nov, 2021 |
| Ambrose Wang | Co Founder | 38,839 | 0 | 03 Aug, 2021 |
| Ambrose Wang | Co Founder | 38,839 | 0 | 03 Aug, 2021 |
| Ambrose Wang | Co Founder | 38,839 | 0 | 03 Aug, 2021 |
| Ambrose Wang | Co Founder | 38,839 | 0 | 03 Aug, 2021 |
| Tigran Sinanyan | - | 36,779 | 0 | 21 Sep, 2021 |
| Tigran Sinanyan | - | 36,779 | 0 | 21 Sep, 2021 |
| Tigran Sinanyan | - | 36,779 | 0 | 21 Sep, 2021 |
| Tigran Sinanyan | - | 36,779 | 0 | 21 Sep, 2021 |
| Jeff Sweetser | - | 35,183 | 0 | 03 Nov, 2021 |
| Jeff Sweetser | - | 35,183 | 0 | 03 Nov, 2021 |
| Jeff Sweetser | - | 35,183 | 0 | 03 Nov, 2021 |
| Jeff Sweetser | - | 35,183 | 0 | 03 Nov, 2021 |
| Bradley William Hunt | - | 25,450 | 0 | 16 May, 2025 |
| Serge Topjian | Vice President, Media | 21,172 | 0 | 03 Nov, 2021 |
| Serge Topjian | Vice President, Media | 21,172 | 0 | 03 Nov, 2021 |
| Serge Topjian | Vice President, Media | 21,172 | 0 | 03 Nov, 2021 |
| Serge Topjian | Vice President, Media | 21,172 | 0 | 03 Nov, 2021 |
| Brian Mikalis | - | 16,335 | 0 | 03 Nov, 2021 |
| Brian Mikalis | - | 16,335 | 0 | 03 Nov, 2021 |
| Brian Mikalis | - | 16,335 | 0 | 03 Nov, 2021 |
| Brian Mikalis | - | 16,335 | 0 | 03 Nov, 2021 |
| Catherine Hull Cunningham | Chief People Officer | 14,081 | 0 | 17 Feb, 2023 |
| Ramon Jones | - | 7,250 | 0 | 13 Nov, 2025 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 15 Apr, 2026 | Keith Cramer | Class A Common Stock | D | 10,000 | $9.68 | 296,754 | D | S |
| 13 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.07 | 3,015,247 | D | S |
| 14 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.47 | 3,011,247 | D | S |
| 15 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.68 | 3,007,247 | D | S |
| 10 Apr, 2026 | Kuanling Amy Yeh | Class A Common Stock | D | 3,000 | $9.25 | 574,879 | D | S |
| 10 Apr, 2026 | Kuanling Amy Yeh | Class A Common Stock | D | 3,000 | $9.25 | 574,879 | D | S |
| 06 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.34 | 3,027,247 | D | S |
| 06 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.34 | 3,027,247 | D | S |
| 06 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.34 | 3,027,247 | D | S |
| 07 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.46 | 3,023,247 | D | S |
| 07 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.46 | 3,023,247 | D | S |
| 07 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.46 | 3,023,247 | D | S |
| 08 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.78 | 3,019,247 | D | S |
| 08 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.78 | 3,019,247 | D | S |
| 08 Apr, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.78 | 3,019,247 | D | S |
| 30 Mar, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.23 | 3,039,247 | D | S |
| 30 Mar, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.23 | 3,039,247 | D | S |
| 30 Mar, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.23 | 3,039,247 | D | S |
| 30 Mar, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.23 | 3,039,247 | D | S |
| 31 Mar, 2026 | Steven Yi | Class A Common Stock | D | 4,000 | $9.60 | 3,035,247 | D | S |