As of September 29, 2026, MediaAlpha's top three insider holders are Mountains Insurance Group Ltd White (Director, 22.86Mn shares), Mountains Insurance Group Ltd White (TenPercentOwner, 17.86Mn shares), Capital Partners Gp, L.L.C. Insignia (TenPercentOwner, 3.23Mn shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Mountains Insurance Group Ltd White | TenPercentOwner | 0 | 17,856,614 | 17,856,614 | 63.3% | 09 May, 2024 |
| 2 | Capital Partners Gp, L.L.C. Insignia | TenPercentOwner | 0 | 3,284,894 | 3,284,894 | 11.6% | 13 May, 2024 |
| 3 | Steven Yi | Director, Officer | 2,339,740 | 0 | 2,339,740 | 8.3% | 02 Sep, 2026 |
| 4 | Eugene Nonko | Director | 800,821 | 854,550 | 1,655,371 | 5.9% | 23 Sep, 2026 |
| 5 | Patrick Ryan Thompson | Officer | 1,080,127 | 0 | 1,080,127 | 3.8% | 17 Aug, 2026 |
| 6 | Jeffrey B Coyne | General Counsel And Secretary | 577,582 | 0 | 577,582 | 2.0% | 17 Aug, 2026 |
| 7 | Kuanling Amy Yeh | Chief Technology Officer | 546,091 | 0 | 546,091 | 1.9% | 25 Sep, 2026 |
| 8 | Keith Cramer | Chief Revenue Officer | 251,303 | 0 | 251,303 | 0.9% | 16 Sep, 2026 |
| 9 | Kathy P Vrabeck | Director | 150,407 | 0 | 150,407 | 0.5% | 07 May, 2026 |
| 10 | Venmal (Raji) Arasu | Director | 119,407 | 0 | 119,407 | 0.4% | 07 May, 2026 |
| 11 | Lara Sweet | Director | 98,657 | 0 | 98,657 | 0.3% | 16 May, 2025 |
| 12 | Bradley William Hunt | Director | 46,200 | 0 | 46,200 | 0.2% | 07 May, 2026 |
| 13 | Cort Allan Carlson | Officer | 41,441 | 0 | 41,441 | 0.1% | 24 Nov, 2021 |
| 14 | Robert Perine | Vice President, Product | 39,869 | 0 | 39,869 | 0.1% | 03 Nov, 2021 |
| 15 | Jeff Sweetser | Officer | 35,183 | 0 | 35,183 | 0.1% | 03 Nov, 2021 |
| 16 | Ramon Jones | Director | 28,000 | 0 | 28,000 | 0.1% | 07 May, 2026 |
| 17 | Serge Topjian | Vice President, Media | 21,172 | 0 | 21,172 | 0.1% | 03 Nov, 2021 |
| 18 | Lauren Stclair | Director | 20,900 | 0 | 20,900 | 0.1% | 22 May, 2026 |
| 19 | Brian Mikalis | Officer | 16,335 | 0 | 16,335 | 0.1% | 03 Nov, 2021 |
| 20 | Catherine Hull Cunningham | Chief People Officer | 14,081 | 0 | 14,081 | 0.0% | 17 Feb, 2023 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 25 Sep, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Disposed S | 3,000 | $9.40 | $28.20K | 546,091 | Direct |
| 21 Sep, 2026 | Eugene Nonko | Director | Disposed S | 1,067 | $10.54 | $11.24K | 801,888 | Direct |
| 22 Sep, 2026 | Eugene Nonko | Director | Disposed S | 1,067 | $10.79 | $11.51K | 800,821 | Direct |
| 21 Sep, 2026 | Eugene Nonko | Director | Disposed S | 6,667 | $10.53 | $70.22K | 861,217 | Indirect |
| 22 Sep, 2026 | Eugene Nonko | Director | Disposed S | 6,667 | $10.78 | $71.85K | 854,550 | Indirect |
| 08 Sep, 2026 | Eugene Nonko | Director | Disposed S | 1,940 | $11.70 | $22.70K | 813,382 | Direct |
| 09 Sep, 2026 | Eugene Nonko | Director | Disposed S | 1,940 | $11.65 | $22.60K | 811,442 | Direct |
| 10 Sep, 2026 | Eugene Nonko | Director | Disposed S | 1,940 | $11.52 | $22.35K | 809,502 | Direct |
| 08 Sep, 2026 | Eugene Nonko | Director | Disposed S | 7,273 | $11.70 | $85.11K | 904,754 | Indirect |
| 09 Sep, 2026 | Eugene Nonko | Director | Disposed S | 7,273 | $11.41 | $82.95K | 897,481 | Indirect |
| 10 Sep, 2026 | Eugene Nonko | Director | Disposed S | 7,273 | $11.62 | $84.51K | 890,208 | Indirect |
| 04 Sep, 2026 | Kuanling Amy Yeh | Chief Technology Officer | Disposed S | 3,000 | $12.00 | $36.00K | 549,091 | Direct |
| 01 Sep, 2026 | Steven Yi | Director, Officer | Disposed S | 48,000 | $12.38 | $594.36K | 2,339,740 | Direct |
| 31 Aug, 2026 | Eugene Nonko | Director | Disposed S | 2,667 | $12.59 | $33.57K | 820,656 | Direct |
| 01 Sep, 2026 | Eugene Nonko | Director | Disposed S | 2,667 | $12.45 | $33.22K | 817,989 | Direct |
| 02 Sep, 2026 | Eugene Nonko | Director | Disposed S | 2,667 | $12.22 | $32.58K | 815,322 | Direct |
| 31 Aug, 2026 | Eugene Nonko | Director | Disposed S | 7,778 | $12.61 | $98.06K | 927,583 | Indirect |
| 01 Sep, 2026 | Eugene Nonko | Director | Disposed S | 7,778 | $12.39 | $96.39K | 919,805 | Indirect |
| 02 Sep, 2026 | Eugene Nonko | Director | Disposed S | 7,778 | $12.25 | $95.24K | 912,027 | Indirect |
| 24 Aug, 2026 | Eugene Nonko | Director | Disposed S | 3,282 | $12.99 | $42.65K | 829,272 | Direct |