Alphabet (GOOG) Gross Margin (2014 - 2026)
Alphabet (GOOG) posted quarterly Gross Margin of 61.65% for Q2 2026, up 213.0% year-over-year from 19.7% in Q2 2025, and down 1.28% quarter-over-quarter from 62.45% in Q1 2026.
Alphabet (GOOG) Gross Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Gross Margin for 13 consecutive years, with 61.65% the latest figure, recorded in Q2 2026.
- In Q2 2026, Gross Margin rose 213.0% year-over-year to 61.65%; the TTM figure through Jun 2026 stood at 60.9% (up 195.0% YoY), while the FY2025 annual figure was 59.65%, up 145.0% from the prior year.
- Gross Margin eased to 61.65% in Q2 2026 per GOOG's latest filing, from 62.45% in the prior quarter.
- Across five years, Gross Margin topped out at 62.45% in Q1 2026 and bottomed at 53.53% in Q4 2022.
- Historically, Gross Margin has averaged 57.98% across 5 years, with a median of 58.0% in 2024.
- Annual changes were most pronounced in 2022 — Gross Margin sank 268 bps — and 2023, when it soared 294 bps.
- Alphabet's Gross Margin stood at 53.53% in 2022, then increased by 5 bps to 56.47% in 2023, then increased by 3 bps to 57.9% in 2024, then advanced by 3 bps to 59.79% in 2025, then advanced by 3 bps to 61.65% in 2026.
- Business Quant data shows GOOG's Gross Margin at 61.65% in Q2 2026, 62.45% in Q1 2026, and 59.79% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,275.34 Bn | 3,846.30 Bn | 73.85 Bn | 61.65% |
| 2 | Meta Platforms | 1,512.77 Bn | 1,422.51 Bn | 49.47 Bn | 81.37% |
| 3 | Taboola.com | 1,134.89 Bn | 1,134.76 Bn | 139.48 Mn | 29.25% |
| 4 | Baidu | 290.28 Bn | 285.78 Bn | 1.88 Mn | 0.04% |
| 5 | Spotify Technology | 104.50 Bn | 94.26 Bn | 1.75 Bn | 32.98% |
| 6 | Joyy | 78.09 Bn | 77.20 Bn | 205.64 Mn | 35.34% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 75.52% |
| 8 | Nebius | 50.34 Bn | 40.71 Bn | 295.20 Mn | 73.98% |
| 9 | 30.50 Bn | 27.71 Bn | 734.60 Mn | 91.27% | |
| 10 | Tencent Music Entertainment | 27.07 Bn | 24.37 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 61.65% |
| Mar 31, 2026 | 62.45% |
| Dec 31, 2025 | 59.79% |
| Sep 30, 2025 | 59.58% |
| Jun 30, 2025 | 59.51% |
| Mar 31, 2025 | 59.70% |
| Dec 31, 2024 | 57.90% |
| Sep 30, 2024 | 58.68% |
| Jun 30, 2024 | 58.10% |
| Mar 31, 2024 | 58.14% |
| Dec 31, 2023 | 56.47% |
| Sep 30, 2023 | 56.67% |
| Jun 30, 2023 | 57.22% |
| Mar 31, 2023 | 56.14% |
| Dec 31, 2022 | 53.53% |
| Sep 30, 2022 | 54.90% |
| Jun 30, 2022 | 56.80% |
| Mar 31, 2022 | 56.48% |
| Dec 31, 2021 | 56.21% |
| Sep 30, 2021 | 57.58% |