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Ratios
Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

Alphabet (GOOG) Gross Margin (2016 - 2026)

Alphabet (GOOG) has disclosed Gross Margin for 13 consecutive years, with 93.08% as the latest value for Q1 2026.

  • For Q1 2026, Gross Margin rose 3338.0% year-over-year to 93.08%; the TTM value through Mar 2026 reached 53.63%, down 3032.0%, while the annual FY2025 figure was 59.65%, 3240.0% down from the prior year.
  • Gross Margin hit 93.08% in Q1 2026 for Alphabet, up from 24.8% in the prior quarter.
  • Across five years, Gross Margin topped out at 93.08% in Q1 2026 and bottomed at 31.08% in Q4 2023.
  • Average Gross Margin over 5 years is 65.63%, with a median of 90.55% recorded in 2022.
  • Year-over-year, Gross Margin plummeted -12163bps in 2023 and then soared 12345bps in 2024.
  • Alphabet's Gross Margin stood at 90.55% in 2022, then plummeted by -134bps to 31.08% in 2023, then skyrocketed by 397bps to 92.37% in 2024, then tumbled by -127bps to 24.8% in 2025, then surged by 475bps to 93.08% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods came in at 93.08%, 24.8%, and 92.96% for Q1 2026, Q4 2025, and Q3 2025 respectively.