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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

Alphabet (GOOG) Gross Margin (2016 - 2025)

Historic Gross Margin for Alphabet (GOOG) over the last 12 years, with Q4 2025 value amounting to 59.79%.

  • Alphabet's Gross Margin rose 18900.0% to 59.79% in Q4 2025 from the same period last year, while for Dec 2025 it was 59.65%, marking a year-over-year increase of 14500.0%. This contributed to the annual value of 59.65% for FY2025, which is 14500.0% up from last year.
  • Alphabet's Gross Margin amounted to 59.79% in Q4 2025, which was up 18900.0% from 59.58% recorded in Q3 2025.
  • Alphabet's Gross Margin's 5-year high stood at 59.79% during Q4 2025, with a 5-year trough of 53.53% in Q4 2022.
  • Its 5-year average for Gross Margin is 57.37%, with a median of 57.4% in 2021.
  • In the last 5 years, Alphabet's Gross Margin surged by 60600bps in 2021 and then tumbled by -26800bps in 2022.
  • Quarter analysis of 5 years shows Alphabet's Gross Margin stood at 56.21% in 2021, then decreased by -5bps to 53.53% in 2022, then rose by 5bps to 56.47% in 2023, then grew by 3bps to 57.9% in 2024, then increased by 3bps to 59.79% in 2025.
  • Its last three reported values are 59.79% in Q4 2025, 59.58% for Q3 2025, and 59.51% during Q2 2025.