Alphabet (GOOG) Gross Margin (2014 - 2026)
Alphabet's (GOOG) quarterly Gross Margin came in at 61.65% in Q2 2026, up 213.0% year-over-year from 19.7% in Q2 2025, and down 1.28% quarter-over-quarter from 62.45% in Q1 2026.
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Alphabet (GOOG) Gross Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Gross Margin for 13 consecutive years, with 61.65% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Gross Margin rose 213.0% year-over-year to 61.65% in Q2 2026; TTM through Jun 2026 was 60.9%, a 195.0% increase from a year earlier, with the FY2025 full-year figure at 59.65%, up 145.0% from the prior year.
- Gross Margin was 61.65% for Q2 2026 at Alphabet, down from 62.45% in the prior quarter.
- Over five years, Gross Margin peaked at 62.45% in Q1 2026 and troughed at 53.53% in Q4 2022.
- A 5-year average of 57.98% and a median of 58.0% in 2024 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin slumped 268 bps in 2022 and surged 294 bps in 2023, its largest moves.
- Over 5 years, Gross Margin stood at 53.53% in 2022, then climbed by 5 bps to 56.47% in 2023, then climbed by 3 bps to 57.9% in 2024, then rose by 3 bps to 59.79% in 2025, then rose by 3 bps to 61.65% in 2026.
- The last three Gross Margin figures came in at 61.65% (Q2 2026), 62.45% (Q1 2026), and 59.79% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | 61.65% |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 88.26% |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | 74.22% |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 67.83% |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | 83.24% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 13.32% |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | 78.42% |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 29.25% |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | 80.32% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 61.65% |
| Mar 31, 2026 | 62.45% |
| Dec 31, 2025 | 59.79% |
| Sep 30, 2025 | 59.58% |
| Jun 30, 2025 | 59.51% |
| Mar 31, 2025 | 59.70% |
| Dec 31, 2024 | 57.90% |
| Sep 30, 2024 | 58.68% |
| Jun 30, 2024 | 58.10% |
| Mar 31, 2024 | 58.14% |
| Dec 31, 2023 | 56.47% |
| Sep 30, 2023 | 56.67% |
| Jun 30, 2023 | 57.22% |
| Mar 31, 2023 | 56.14% |
| Dec 31, 2022 | 53.53% |
| Sep 30, 2022 | 54.90% |
| Jun 30, 2022 | 56.80% |
| Mar 31, 2022 | 56.48% |
| Dec 31, 2021 | 56.21% |
| Sep 30, 2021 | 57.58% |