Alphabet (GOOG) Gross Margin (2014 - 2026)
Alphabet (GOOG) reported Gross Margin of 93.08% for Q1 2026, up 3338.0% year-over-year from 2.71% in Q1 2025, and up 475.34% on a QoQ basis from 24.8% in Q4 2025.
Alphabet (GOOG) has 13 years of Gross Margin data on file, last reported at 93.08% in Q1 2026.
- Quarterly Gross Margin rose 3338.0% year-over-year to 93.08% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 53.63% (down 3032.0% YoY) and the FY2025 annual result came in at 59.65%, down 3240.0% from the prior year.
- Gross Margin improved to 93.08% in Q1 2026 per GOOG's latest filing, from 24.8% in the prior quarter.
- Across five years, Gross Margin topped out at 93.08% in Q1 2026 and bottomed at 31.08% in Q4 2023.
- The 5-year median for Gross Margin is 90.55% (2022), against an average of 65.63%.
- The widest annual swing landed in 2023, when Gross Margin slumped 12163 bps; it then surged 12345 bps in 2024.
- Tracing GOOG's Gross Margin over 5 years: stood at 90.55% in 2022, then sank by 134 bps to 31.08% in 2023, then surged by 397 bps to 92.37% in 2024, then tumbled by 127 bps to 24.8% in 2025, then soared by 475 bps to 93.08% in 2026.
- Per Business Quant, the three latest GOOG Gross Margin figures stand at 93.08% (Q1 2026), 24.8% (Q4 2025), and 92.96% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,516.07 Bn | 4,300.46 Bn | 102.29 Bn | 93.08% |
| 2 | Meta Platforms | 1,527.96 Bn | 1,446.78 Bn | 46.09 Bn | 81.85% |
| 3 | Spotify Technology | 122.61 Bn | 112.37 Bn | 1.75 Bn | 32.98% |
| 4 | 33.97 Bn | 31.20 Bn | 511.94 Mn | 77.17% | |
| 5 | Nebius | 22.38 Bn | 22.38 Bn | 295.20 Mn | 73.98% |
| 6 | 13.66 Bn | 12.37 Bn | 768.96 Mn | 76.32% | |
| 7 | Kanzhun | 13.03 Bn | 10.93 Bn | 255.62 Bn | 85.23% |
| 8 | Snap | 9.94 Bn | 7.12 Bn | 1.29 Bn | 84.37% |
| 9 | Match | 8.60 Bn | 7.57 Bn | 653.28 Mn | 75.62% |
| 10 | Zillow | 8.57 Bn | 7.79 Bn | 519.00 Mn | 73.31% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 93.08% |
| Dec 31, 2025 | -24.80% |
| Sep 30, 2025 | 92.96% |
| Jun 30, 2025 | 59.51% |
| Mar 31, 2025 | 59.70% |
| Dec 31, 2024 | 92.37% |
| Sep 30, 2024 | 91.81% |
| Jun 30, 2024 | 91.99% |
| Mar 31, 2024 | 92.02% |
| Dec 31, 2023 | -31.08% |
| Sep 30, 2023 | 56.67% |
| Jun 30, 2023 | 57.22% |
| Mar 31, 2023 | 90.64% |
| Dec 31, 2022 | 90.55% |
| Sep 30, 2022 | 54.90% |
| Jun 30, 2022 | 56.80% |
| Mar 31, 2022 | 91.44% |
| Dec 31, 2021 | 89.91% |
| Sep 30, 2021 | 91.53% |
| Jun 30, 2021 | 57.62% |
| Mar 31, 2021 | 56.43% |
| Dec 31, 2020 | 54.16% |
| Sep 30, 2020 | 54.27% |
| Jun 30, 2020 | 89.81% |
| Mar 31, 2020 | 53.88% |
| Dec 31, 2019 | 87.55% |
| Sep 30, 2019 | 56.62% |
| Jun 30, 2019 | 55.59% |
| Mar 31, 2019 | 89.25% |
| Dec 31, 2018 | -23.02% |
| Sep 30, 2018 | 88.59% |
| Jun 30, 2018 | 57.49% |
| Mar 31, 2018 | 56.76% |
| Dec 31, 2017 | 157.00% |
| Sep 30, 2017 | 59.86% |
| Jun 30, 2017 | 88.86% |
| Mar 31, 2017 | 60.42% |
| Dec 31, 2016 | 59.10% |
| Sep 30, 2016 | 61.25% |
| Jun 30, 2016 | 88.77% |
| Mar 31, 2016 | 88.22% |
| Dec 31, 2015 | 61.61% |
| Sep 30, 2015 | 88.10% |
| Jun 30, 2015 | 88.27% |
| Mar 31, 2015 | 63.17% |
| Dec 31, 2014 | 86.87% |
| Sep 30, 2014 | 87.39% |