Alphabet (GOOG) Gross Margin (2014 - 2026)
Alphabet (GOOG) reported Gross Margin of 93.08% for Q1 2026, up 3338.0% year-over-year from 2.71% in Q1 2025, and up 475.34% quarter-over-quarter from 24.8% in Q4 2025.
Alphabet (GOOG) Gross Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has 13 years of Gross Margin data on file, last reported at 93.08% in Q1 2026.
- Gross Margin for Q1 2026 came in at 93.08%, up 3338.0% year-over-year; the trailing twelve-month figure through Mar 2026 was 53.63% (down 3032.0% YoY), and the FY2025 annual result was 59.65%, down 3240.0% from the prior year.
- Gross Margin climbed to 93.08% in Q1 2026 per GOOG's latest filing, from 24.8% in the prior quarter.
- Over five years, Gross Margin peaked at 93.08% in Q1 2026 and troughed at 31.08% in Q4 2023.
- A 5-year average of 65.63% and a median of 90.55% in 2022 frame the typical range for Gross Margin.
- The sharpest annual moves came in 2023 and 2024: Gross Margin plunged 12163 bps in 2023, then jumped 12345 bps in 2024.
- A 5-year view of Gross Margin shows it stood at 90.55% in 2022, then tumbled by 134 bps to 31.08% in 2023, then jumped by 397 bps to 92.37% in 2024, then sank by 127 bps to 24.8% in 2025, then surged by 475 bps to 93.08% in 2026.
- Business Quant data shows GOOG's Gross Margin at 93.08% in Q1 2026, 24.8% in Q4 2025, and 92.96% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Nebius | 2,430,078.11 Bn | 2,430,078.11 Bn | 295.20 Mn | 73.98% |
| 2 | Alphabet | 4,448.32 Bn | 4,232.70 Bn | 102.29 Bn | 93.08% |
| 3 | Meta Platforms | 1,465.06 Bn | 1,383.88 Bn | 46.09 Bn | 81.85% |
| 4 | Spotify Technology | 113.19 Bn | 102.95 Bn | 1.75 Bn | 32.98% |
| 5 | 33.56 Bn | 30.79 Bn | 511.94 Mn | 77.17% | |
| 6 | 12.93 Bn | 11.63 Bn | 768.96 Mn | 76.32% | |
| 7 | Kanzhun | 12.77 Bn | 10.67 Bn | 255.62 Bn | 85.23% |
| 8 | Match | 8.28 Bn | 7.26 Bn | 653.28 Mn | 75.62% |
| 9 | Snap | 7.91 Bn | 5.08 Bn | 1.29 Bn | 84.37% |
| 10 | Zillow | 7.56 Bn | 6.78 Bn | 519.00 Mn | 73.31% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 93.08% |
| Dec 31, 2025 | -24.80% |
| Sep 30, 2025 | 92.96% |
| Jun 30, 2025 | 59.51% |
| Mar 31, 2025 | 59.70% |
| Dec 31, 2024 | 92.37% |
| Sep 30, 2024 | 91.81% |
| Jun 30, 2024 | 91.99% |
| Mar 31, 2024 | 92.02% |
| Dec 31, 2023 | -31.08% |
| Sep 30, 2023 | 56.67% |
| Jun 30, 2023 | 57.22% |
| Mar 31, 2023 | 90.64% |
| Dec 31, 2022 | 90.55% |
| Sep 30, 2022 | 54.90% |
| Jun 30, 2022 | 56.80% |
| Mar 31, 2022 | 91.44% |
| Dec 31, 2021 | 89.91% |
| Sep 30, 2021 | 91.53% |
| Jun 30, 2021 | 57.62% |