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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

Alphabet (GOOG) Gross Margin (2016 - 2025)

Alphabet (GOOG) has disclosed Gross Margin for 11 consecutive years, with 155.26% as the latest value for Q3 2024.

  • On a quarterly basis, Gross Margin rose 16275.0% to 155.26% in Q3 2024 year-over-year; TTM through Sep 2024 was 122.39%, a 3298.0% increase, with the full-year FY2023 number at 90.92%, up 31.0% from a year prior.
  • Gross Margin was 155.26% for Q3 2024 at Alphabet, up from 91.99% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 184.54% in Q4 2022 to a low of 26.96% in Q4 2021.
  • A 5-year average of 86.57% and a median of 90.84% in 2020 define the central range for Gross Margin.
  • Peak YoY movement for Gross Margin: surged 21150bps in 2022, then plummeted -9747bps in 2023.
  • Alphabet's Gross Margin stood at 54.16% in 2020, then plummeted by -150bps to 26.96% in 2021, then skyrocketed by 785bps to 184.54% in 2022, then dropped by -3bps to 178.6% in 2023, then fell by -13bps to 155.26% in 2024.
  • Per Business Quant, the three most recent readings for GOOG's Gross Margin are 155.26% (Q3 2024), 91.99% (Q2 2024), and 58.14% (Q1 2024).