MediaAlpha (MAX) Goodwill (2019 - 2026)

MediaAlpha (MAX) has 8 years of Goodwill data on file, last reported at $47.7 million in Q1 2026.

• Goodwill for Q1 2026 came in at $47.7 million, changed 0.0% year-over-year; the trailing twelve-month figure through Mar 2026 was $47.7 million (changed 0.0% YoY), and the FY2025 annual result was $47.7 million, changed 0.0% from the prior year.
• Goodwill was little changed at $47.7 million in Q1 2026 per MAX's latest filing, from $47.7 million in the prior quarter.
• Over five years, Goodwill peaked at $47.7 million in Q2 2022 and troughed at $18.4 million in Q1 2022.
• A 5-year average of $46.0 million and a median of $47.7 million in 2022 frame the typical range for Goodwill.
• On a YoY basis, Goodwill climbed as much as 159.42% in 2022 and fell as far as 0.0% in 2022.
• A 5-year view of Goodwill shows it stood at $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025, then changed by 0.0% to $47.7 million in 2026.
• Business Quant data shows MAX's Goodwill at $47.7 million in Q1 2026, $47.7 million in Q4 2025, and $47.7 million in Q3 2025.