MediaAlpha (MAX) Goodwill (2019 - 2026)
MediaAlpha (MAX) posted quarterly Goodwill of $47.7 million for Q2 2026, little changed year-over-year from $47.7 million in Q2 2025, and little changed quarter-over-quarter from $47.7 million in Q1 2026.
MediaAlpha (MAX) Goodwill (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported Goodwill for 8 consecutive years, with $47.7 million the latest figure, recorded in Q2 2026.
- In Q2 2026, Goodwill changed 0.0% year-over-year to $47.7 million; the TTM figure through Jun 2026 stood at $47.7 million (changed 0.0% YoY), while the FY2025 annual figure was $47.7 million, changed 0.0% from the prior year.
- Goodwill was little changed at $47.7 million in Q2 2026 per MAX's latest filing, from $47.7 million in the prior quarter.
- Across five years, Goodwill topped out at $47.7 million in Q2 2022 and bottomed at $18.4 million in Q1 2022.
- Historically, Goodwill has averaged $46.1 million across 5 years, with a median of $47.7 million in 2022.
- On a YoY basis, Goodwill climbed as much as 159.42% in 2022 and fell as far as 0.0% in 2022.
- MediaAlpha's Goodwill stood at $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025, then changed by 0.0% to $47.7 million in 2026.
- Business Quant data shows MAX's Goodwill at $47.7 million in Q2 2026, $47.7 million in Q1 2026, and $47.7 million in Q4 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,165.61 Bn | 3,736.57 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,523.46 Bn | 1,433.20 Bn | 49.47 Bn |
| 3 | Taboola.com | 1,141.85 Bn | 1,141.71 Bn | 139.48 Mn |
| 4 | Baidu | 288.34 Bn | 283.85 Bn | 1.88 Mn |
| 5 | Spotify Technology | 103.44 Bn | 93.20 Bn | 1.75 Bn |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 |
| 8 | Nebius | 50.20 Bn | 40.57 Bn | 295.20 Mn |
| 9 | 30.00 Bn | 27.22 Bn | 734.60 Mn | |
| 10 | MediaAlpha | 703.02 Mn | 679.28 Mn | 45.17 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 47.74 Mn |
| Mar 31, 2026 | 47.74 Mn |
| Dec 31, 2025 | 47.74 Mn |
| Sep 30, 2025 | 47.74 Mn |
| Jun 30, 2025 | 47.74 Mn |
| Mar 31, 2025 | 47.74 Mn |
| Dec 31, 2024 | 47.74 Mn |
| Sep 30, 2024 | 47.74 Mn |
| Jun 30, 2024 | 47.74 Mn |
| Mar 31, 2024 | 47.74 Mn |
| Dec 31, 2023 | 47.74 Mn |
| Sep 30, 2023 | 47.74 Mn |
| Jun 30, 2023 | 47.74 Mn |
| Mar 31, 2023 | 47.74 Mn |
| Dec 31, 2022 | 47.74 Mn |
| Sep 30, 2022 | 47.74 Mn |
| Jun 30, 2022 | 47.74 Mn |
| Mar 31, 2022 | 18.40 Mn |
| Dec 31, 2021 | 18.40 Mn |
| Jun 30, 2021 | 18.40 Mn |