MediaAlpha (MAX) Goodwill (2019 - 2026)
MediaAlpha's Goodwill came in at $47.74 million for Q2 2026, unchanged from $47.74 million a year earlier and unchanged from the prior quarter.
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Analysis
MediaAlpha (MAX) Goodwill (2019 - 2026) Analysis & Trends
Going back to Q4 2019, MediaAlpha's Goodwill data covers 25 quarters.
- Goodwill carries a five-year compound annual growth rate of 21.0% (FY2020 to FY2025).
- Going back by year, Goodwill was $47.74 million in FY2024 (unchanged), $47.74 million in FY2023 (unchanged), $47.74 million in FY2022 (+159.4%) and $18.4 million in FY2021 (unchanged).
- Across the past five years, year-over-year growth in Goodwill ran from 0.0% in Q3 2021 to 159.4% in Q1 2023.
- Business Quant data shows MAX's Goodwill at $47.74 million (Q1 2026), $47.74 million (Q4 2025) and $47.74 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 47.74 Mn |
| Mar 31, 2026 | 47.74 Mn |
| Dec 31, 2025 | 47.74 Mn |
| Sep 30, 2025 | 47.74 Mn |
| Jun 30, 2025 | 47.74 Mn |
| Mar 31, 2025 | 47.74 Mn |
| Dec 31, 2024 | 47.74 Mn |
| Sep 30, 2024 | 47.74 Mn |
| Jun 30, 2024 | 47.74 Mn |
| Mar 31, 2024 | 47.74 Mn |
| Dec 31, 2023 | 47.74 Mn |
| Sep 30, 2023 | 47.74 Mn |
| Jun 30, 2023 | 47.74 Mn |
| Mar 31, 2023 | 47.74 Mn |
| Dec 31, 2022 | 47.74 Mn |
| Sep 30, 2022 | 47.74 Mn |
| Jun 30, 2022 | 47.74 Mn |
| Mar 31, 2022 | 18.40 Mn |
| Dec 31, 2021 | 18.40 Mn |
| Sep 30, 2021 | 18.40 Mn |
API Access
MediaAlpha Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();