MediaAlpha, Inc. (MAX) Goodwill (2019 - 2026)

MediaAlpha has disclosed Goodwill across 8 years of filings, most recently posting $47.7 million for Q1 2026.

• In Q1 2026, Goodwill changed 0.0% year-over-year to $47.7 million; the TTM figure through Mar 2026 stood at $47.7 million (changed 0.0% YoY), while the FY2025 annual figure was $47.7 million, changed 0.0% from the prior year.
• Goodwill steadied at $47.7 million in Q1 2026, from $47.7 million in the prior quarter.
• Over the last five years, Goodwill for MAX reached as high as $47.7 million in Q2 2022 and fell as low as $18.4 million in Q1 2022.
• The 5-year median for Goodwill is $47.7 million (2022), against an average of $46.0 million.
• The widest YoY moves for Goodwill: up 159.42% in 2022, down 0.0% in 2022.
• A 5-year view of Goodwill shows it stood at $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025, then changed by 0.0% to $47.7 million in 2026.
• According to Business Quant data, Goodwill over the past three periods registered $47.7 million, $47.7 million, and $47.7 million for Q1 2026, Q4 2025, and Q3 2025 respectively.