Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityLong-Term Deferred TaxMinority InterestNon-Current AssetsNon-Current DebtOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesReceivables - NetRetained EarningsShareholder's EquityShares OutstandingShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios

MediaAlpha (MAX) Goodwill (2019 - 2025)

MediaAlpha has reported Goodwill over the past 7 years, most recently at $47.7 million for Q4 2025.

  • Quarterly results put Goodwill at $47.7 million for Q4 2025, changed 0.0% from a year ago — trailing twelve months through Dec 2025 was $47.7 million (changed 0.0% YoY), and the annual figure for FY2025 was $47.7 million, changed 0.0%.
  • Goodwill for Q4 2025 was $47.7 million at MediaAlpha, roughly flat from $47.7 million in the prior quarter.
  • Over the last five years, Goodwill for MAX hit a ceiling of $47.7 million in Q2 2022 and a floor of $18.4 million in Q1 2021.
  • Median Goodwill over the past 5 years was $47.7 million (2022), compared with a mean of $40.4 million.
  • Biggest five-year swings in Goodwill: changed 0.0% in 2021 and later soared 159.42% in 2022.
  • MediaAlpha's Goodwill stood at $18.4 million in 2021, then soared by 159.42% to $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025.
  • The last three reported values for Goodwill were $47.7 million (Q4 2025), $47.7 million (Q3 2025), and $47.7 million (Q2 2025) per Business Quant data.