MediaAlpha (MAX) Goodwill (2019 - 2026)

MediaAlpha (MAX) has reported Goodwill for 8 consecutive years, with $47.7 million the latest figure, recorded in Q2 2026.

• In Q2 2026, Goodwill changed 0.0% year-over-year to $47.7 million; the TTM figure through Jun 2026 stood at $47.7 million (changed 0.0% YoY), while the FY2025 annual figure was $47.7 million, changed 0.0% from the prior year.
• Goodwill was little changed at $47.7 million in Q2 2026 per MAX's latest filing, from $47.7 million in the prior quarter.
• Across five years, Goodwill topped out at $47.7 million in Q2 2022 and bottomed at $18.4 million in Q1 2022.
• Historically, Goodwill has averaged $46.1 million across 5 years, with a median of $47.7 million in 2022.
• On a YoY basis, Goodwill climbed as much as 159.42% in 2022 and fell as far as 0.0% in 2022.
• MediaAlpha's Goodwill stood at $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025, then changed by 0.0% to $47.7 million in 2026.
• Business Quant data shows MAX's Goodwill at $47.7 million in Q2 2026, $47.7 million in Q1 2026, and $47.7 million in Q4 2025.