Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityLong-Term Deferred TaxMinority InterestNon-Current AssetsNon-Current DebtNon-Current Deferred Tax LiabilityNon-Current Deferred Tax LiabilityOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesReceivables - NetRetained EarningsShareholder's EquityShares OutstandingShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios

MediaAlpha (MAX) Goodwill (2019 - 2026)

MediaAlpha has reported Goodwill over the past 8 years, most recently at $47.7 million for Q1 2026.

  • Quarterly Goodwill changed 0.0% to $47.7 million in Q1 2026 from the year-ago period, while the trailing twelve-month figure was $47.7 million through Mar 2026, changed 0.0% year-over-year, with the annual reading at $47.7 million for FY2025, 0.0% changed from the prior year.
  • Goodwill was $47.7 million for Q1 2026 at MediaAlpha, roughly flat from $47.7 million in the prior quarter.
  • Over five years, Goodwill peaked at $47.7 million in Q2 2022 and troughed at $18.4 million in Q1 2022.
  • The 5-year median for Goodwill is $47.7 million (2022), against an average of $46.0 million.
  • The largest YoY upside for Goodwill was 159.42% in 2022 against a maximum downside of 0.0% in 2022.
  • A 5-year view of Goodwill shows it stood at $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025, then changed by 0.0% to $47.7 million in 2026.
  • Per Business Quant, the three most recent readings for MAX's Goodwill are $47.7 million (Q1 2026), $47.7 million (Q4 2025), and $47.7 million (Q3 2025).