Balance Sheet
Accounts PayablesAccumulated ExpensesAssetsCash & Current InvestmentsCash & EquivalentsCommon EquityCurrent AssetsGoodwillGoodwill & IntangiblesIntangiblesLiabilities and Shareholders EquityMinority InterestNon-Current AssetsNon-Current DebtOther Non-Current AssetsOther Non-Current LiabilitiesPayablesPrepaid AssetsReceivablesReceivables - NetRetained EarningsShareholder's EquityShort term DebtShort-term InvestmentsTotal Current LiabilitiesTotal DebtTotal LiabilitiesTotal Non-Current LiabilitiesTreasury Shares
Cash Flow Statement
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Income Statement
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Ratios

MediaAlpha (MAX) Goodwill (2019 - 2025)

Historic Goodwill for MediaAlpha (MAX) over the last 7 years, with Q3 2025 value amounting to $47.7 million.

  • MediaAlpha's Goodwill changed 0.0% to $47.7 million in Q3 2025 from the same period last year, while for Sep 2025 it was $47.7 million, marking a year-over-year change of 0.0%. This contributed to the annual value of $47.7 million for FY2024, which is 0.0% changed from last year.
  • According to the latest figures from Q3 2025, MediaAlpha's Goodwill is $47.7 million, which was down 0.0% from $47.7 million recorded in Q2 2025.
  • MediaAlpha's Goodwill's 5-year high stood at $47.7 million during Q2 2022, with a 5-year trough of $18.4 million in Q1 2021.
  • For the 5-year period, MediaAlpha's Goodwill averaged around $40.0 million, with its median value being $47.7 million (2022).
  • Its Goodwill has fluctuated over the past 5 years, first changed by 0.0% in 2021, then soared by 15942.29% in 2022.
  • MediaAlpha's Goodwill (Quarter) stood at $18.4 million in 2021, then soared by 159.42% to $47.7 million in 2022, then changed by 0.0% to $47.7 million in 2023, then changed by 0.0% to $47.7 million in 2024, then changed by 0.0% to $47.7 million in 2025.
  • Its Goodwill was $47.7 million in Q3 2025, compared to $47.7 million in Q2 2025 and $47.7 million in Q1 2025.