MediaAlpha (MAX) EV to CFO (2020 - 2026)
MediaAlpha's (MAX) EV to CFO stood at 10.64 in Q2 2026, up 26.6% from 8.41 a year earlier but down 4.7% from the prior quarter.
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Analysis
MediaAlpha (MAX) EV to CFO (2020 - 2026) Analysis & Trends
On a TTM basis, MediaAlpha's EV to CFO came in at 8.69 as of Jun 30, 2026, up 34.2% year-over-year; for FY2025, it came in at 9.87, down 31.9% from FY2024.
- Across earlier years, EV to CFO came in at 14.49 in FY2024 (-53.4%), 31.07 in FY2023 (+63.4%), 19.02 in FY2022 (-34.7%) and 29.12 in FY2021 (-32.2%).
- Quarterly EV to CFO has ranged from 6.53 in Q3 2025 to 134.32 in Q1 2024 over the past five years.
- On a year-over-year basis, EV to CFO rose in two of the last eight quarters, with an average decline of 37.0%.
- Peak year-over-year performance for EV to CFO in the last five years was growth of 579.6% in Q3 2023, against a decline of 97.6% in Q2 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 11.17 (Q1 2026), 9.87 (Q4 2025) and 6.53 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 10.64 |
| Mar 31, 2026 | 11.17 |
| Dec 31, 2025 | 9.87 |
| Sep 30, 2025 | 6.53 |
| Jun 30, 2025 | 8.41 |
| Mar 31, 2025 | 7.52 |
| Dec 31, 2024 | 14.49 |
| Sep 30, 2024 | 30.67 |
| Jun 30, 2024 | 29.09 |
| Mar 31, 2024 | 134.32 |
| Dec 31, 2023 | 31.07 |
| Sep 30, 2023 | 52.78 |
| Jun 30, 2023 | 22.91 |
| Mar 31, 2023 | 26.34 |
| Dec 31, 2022 | 19.02 |
| Sep 30, 2022 | 7.77 |
| Jun 30, 2022 | 9.29 |
| Mar 31, 2022 | 19.40 |
| Dec 31, 2021 | 29.12 |
| Sep 30, 2021 | 55.20 |
API Access
MediaAlpha EV to CFO API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ev-to-cfo&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ev-to-cfo", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ev-to-cfo&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();