MediaAlpha (MAX) EBT Margin (2019 - 2026)
MediaAlpha (MAX) posted EBT Margin of 17.39% for Q2 2026, up 26.22 percentage points from -8.83% a year earlier and up 10.76 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) EBT Margin (2019 - 2026) Analysis & Trends
For the trailing twelve months through Jun 30, 2026, EBT Margin at MediaAlpha was -0.88%, down 0.49 percentage points year-over-year; for FY2025, it was -9.97%, down 12.69 percentage points from FY2024.
- Annual EBT Margin shows a five-year change of -11.56 percentage points (FY2020 to FY2025).
- In prior years, MediaAlpha's EBT Margin was 2.72% in FY2024 (+17.41 pp), -14.69% in FY2023 (-21.32 pp), 6.63% in FY2022 (+8.11 pp) and -1.48% in FY2021 (-3.07 pp).
- The Q2 2026 figure stands as the highest quarterly EBT Margin since Q4 2022.
- On a year-over-year basis, EBT Margin increased in six of the last eight quarters, with an average year-over-year change of +2.63 percentage points.
- The strongest year-over-year quarter for EBT Margin in the past five years was Q4 2022, with a gain of 63.27 percentage points; the weakest was Q4 2023, with a drop of 62.63 percentage points.
- According to Business Quant data, EBT Margin for the three prior quarters was 6.63% (Q1 2026), -35.77% (Q4 2025) and 5.77% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn | 115.82% |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn | 30.85% |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn | 32.39% |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn | 14.55% |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn | 49.54% |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn | 23.09% |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - | 34.82% |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn | 36.60% |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn | 78.26% |
| 10 | MediaAlpha | 488.00 Mn | 319.13 Mn | 45.17 Mn | 17.39% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 17.39% |
| Mar 31, 2026 | 6.63% |
| Dec 31, 2025 | -35.77% |
| Sep 30, 2025 | 5.77% |
| Jun 30, 2025 | -8.83% |
| Mar 31, 2025 | -0.90% |
| Dec 31, 2024 | 2.73% |
| Sep 30, 2024 | 4.71% |
| Jun 30, 2024 | 2.55% |
| Mar 31, 2024 | -1.16% |
| Dec 31, 2023 | -3.49% |
| Sep 30, 2023 | -24.94% |
| Jun 30, 2023 | -23.39% |
| Mar 31, 2023 | -12.99% |
| Dec 31, 2022 | 59.15% |
| Sep 30, 2022 | -24.46% |
| Jun 30, 2022 | -12.00% |
| Mar 31, 2022 | -6.10% |
| Dec 31, 2021 | -4.12% |
| Sep 30, 2021 | -1.40% |
API Access
MediaAlpha EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();