MediaAlpha (MAX) EBT Margin (2019 - 2026)
MediaAlpha (MAX) posted quarterly EBT Margin of 17.39% for Q2 2026, up 2622.0% year-over-year from 0.64% in Q2 2025, and up 162.3% quarter-over-quarter from 6.63% in Q1 2026.
MediaAlpha (MAX) EBT Margin (2019 - 2026) Analysis & Trends
MediaAlpha (MAX) has reported EBT Margin for 8 consecutive years, with 17.39% the latest figure, recorded in Q2 2026.
- In Q2 2026, EBT Margin rose 2622.0% year-over-year to 17.39%; the TTM figure through Jun 2026 stood at 0.88% (down 49.0% YoY), while the FY2025 annual figure was 9.97%, down 1269.0% from the prior year.
- EBT Margin advanced to 17.39% in Q2 2026 per MAX's latest filing, from 6.63% in the prior quarter.
- Across five years, EBT Margin topped out at 17.39% in Q2 2026 and bottomed at 35.77% in Q4 2025.
- Historically, EBT Margin has averaged 6.45% across 5 years, with a median of 2.67% in 2022.
- Annual changes were most pronounced in 2024 — EBT Margin jumped 2964 bps — and 2025, when it slumped 3851 bps.
- MediaAlpha's EBT Margin stood at 1.84% in 2022, then slumped by 89 bps to 3.49% in 2023, then surged by 178 bps to 2.73% in 2024, then sank by 1409 bps to 35.77% in 2025, then jumped by 149 bps to 17.39% in 2026.
- Business Quant data shows MAX's EBT Margin at 17.39% in Q2 2026, 6.63% in Q1 2026, and 35.77% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,174.14 Bn | 3,745.10 Bn | 73.85 Bn | 115.82% |
| 2 | Meta Platforms | 1,527.63 Bn | 1,437.37 Bn | 49.47 Bn | 30.85% |
| 3 | Taboola.com | 1,144.63 Bn | 1,144.50 Bn | 139.48 Mn | 1.53% |
| 4 | Baidu | 288.75 Bn | 284.26 Bn | 1.88 Mn | 11.91% |
| 5 | Spotify Technology | 103.22 Bn | 92.98 Bn | 1.75 Bn | 20.67% |
| 6 | Joyy | 77.46 Bn | 76.57 Bn | 205.64 Mn | 6.99% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 19.02% |
| 8 | Nebius | 49.36 Bn | 39.73 Bn | 295.20 Mn | 0.00% |
| 9 | 30.24 Bn | 27.45 Bn | 734.60 Mn | 31.91% | |
| 10 | MediaAlpha | 703.02 Mn | 679.28 Mn | 45.17 Mn | 17.39% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 17.39% |
| Mar 31, 2026 | 6.63% |
| Dec 31, 2025 | -35.77% |
| Sep 30, 2025 | 5.77% |
| Jun 30, 2025 | -8.83% |
| Mar 31, 2025 | -0.90% |
| Dec 31, 2024 | 2.73% |
| Sep 30, 2024 | 4.71% |
| Jun 30, 2024 | 2.55% |
| Mar 31, 2024 | -1.16% |
| Dec 31, 2023 | -3.49% |
| Sep 30, 2023 | -24.94% |
| Jun 30, 2023 | -23.39% |
| Mar 31, 2023 | -12.99% |
| Dec 31, 2022 | -1.84% |
| Sep 30, 2022 | -24.46% |
| Jun 30, 2022 | -12.00% |
| Mar 31, 2022 | -6.10% |
| Dec 31, 2021 | -4.12% |
| Sep 30, 2021 | -1.40% |