Growth Metrics

MediaAlpha (MAX) EBT Margin (2019 - 2025)

MediaAlpha has reported EBT Margin over the past 7 years, most recently at 35.77% for Q4 2025.

  • Quarterly results put EBT Margin at 35.77% for Q4 2025, down 3851.0% from a year ago — trailing twelve months through Dec 2025 was 9.97% (down 1269.0% YoY), and the annual figure for FY2025 was 9.97%, down 1269.0%.
  • EBT Margin for Q4 2025 was 35.77% at MediaAlpha, down from 5.77% in the prior quarter.
  • Over the last five years, EBT Margin for MAX hit a ceiling of 5.77% in Q3 2025 and a floor of 35.77% in Q4 2025.
  • Median EBT Margin over the past 5 years was 2.67% (2022), compared with a mean of 7.3%.
  • Biggest five-year swings in EBT Margin: skyrocketed 2964bps in 2024 and later tumbled -3851bps in 2025.
  • MediaAlpha's EBT Margin stood at 4.12% in 2021, then surged by 55bps to 1.84% in 2022, then tumbled by -89bps to 3.49% in 2023, then skyrocketed by 178bps to 2.73% in 2024, then crashed by -1409bps to 35.77% in 2025.
  • The last three reported values for EBT Margin were 35.77% (Q4 2025), 5.77% (Q3 2025), and 8.83% (Q2 2025) per Business Quant data.