Growth Metrics

MediaAlpha (MAX) EBT Margin (2019 - 2025)

MediaAlpha (MAX) has disclosed EBT Margin for 7 consecutive years, with 35.77% as the latest value for Q4 2025.

  • On a quarterly basis, EBT Margin fell 3851.0% to 35.77% in Q4 2025 year-over-year; TTM through Dec 2025 was 9.97%, a 1269.0% decrease, with the full-year FY2025 number at 9.97%, down 1269.0% from a year prior.
  • EBT Margin was 35.77% for Q4 2025 at MediaAlpha, down from 5.77% in the prior quarter.
  • In the past five years, EBT Margin ranged from a high of 59.15% in Q4 2022 to a low of 35.77% in Q4 2025.
  • A 5-year average of 4.25% and a median of 2.45% in 2023 define the central range for EBT Margin.
  • Peak YoY movement for EBT Margin: surged 6327bps in 2022, then plummeted -6263bps in 2023.
  • MediaAlpha's EBT Margin stood at 4.12% in 2021, then surged by 1534bps to 59.15% in 2022, then tumbled by -106bps to 3.49% in 2023, then surged by 178bps to 2.73% in 2024, then plummeted by -1409bps to 35.77% in 2025.
  • Per Business Quant, the three most recent readings for MAX's EBT Margin are 35.77% (Q4 2025), 5.77% (Q3 2025), and 8.83% (Q2 2025).