MediaAlpha (MAX) EBT Margin (2019 - 2026)
MediaAlpha (MAX) posted EBT Margin of 9.89% for Q3 2026, up 4.11 percentage points from 5.77% a year earlier but down 7.50 percentage points from the prior quarter.
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Analysis
MediaAlpha (MAX) EBT Margin (2019 - 2026) Analysis & Trends
For the trailing twelve months through Sep 30, 2026, EBT Margin at MediaAlpha was 0.67%, up 0.55 percentage points year-over-year; for FY2025, it was -9.97%, down 12.69 percentage points from FY2024.
- Annual EBT Margin shows a five-year change of -11.56 percentage points (FY2020 to FY2025).
- In prior years, MediaAlpha's EBT Margin was 2.72% in FY2024 (+17.41 pp), -14.69% in FY2023 (-21.32 pp), 6.63% in FY2022 (+8.11 pp) and -1.48% in FY2021 (-3.07 pp).
- Quarterly EBT Margin has run from a low of -35.77% in Q4 2025 to a high of 59.15% in Q4 2022 over five years.
- On a year-over-year basis, EBT Margin has increased in each of the last three quarters, with an average year-over-year change of -0.56 percentage points over the last eight quarters.
- The strongest year-over-year quarter for EBT Margin in the past five years was Q4 2022, with a gain of 63.27 percentage points; the weakest was Q4 2023, with a drop of 62.63 percentage points.
- According to Business Quant data, EBT Margin for the three prior quarters was 17.39% (Q2 2026), 6.63% (Q1 2026) and -35.77% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 25.36% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 20.13% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 33.53% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | 8.29% |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 13.34% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 5.79% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 79.82% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 14.19% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 38.49% |
| 10 | MediaAlpha | 748.77 Mn | 633.42 Mn | 55.33 Mn | 9.89% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 9.89% |
| Jun 30, 2026 | 17.39% |
| Mar 31, 2026 | 6.63% |
| Dec 31, 2025 | -35.77% |
| Sep 30, 2025 | 5.77% |
| Jun 30, 2025 | -8.83% |
| Mar 31, 2025 | -0.90% |
| Dec 31, 2024 | 2.73% |
| Sep 30, 2024 | 4.71% |
| Jun 30, 2024 | 2.55% |
| Mar 31, 2024 | -1.16% |
| Dec 31, 2023 | -3.49% |
| Sep 30, 2023 | -24.94% |
| Jun 30, 2023 | -23.39% |
| Mar 31, 2023 | -12.99% |
| Dec 31, 2022 | 59.15% |
| Sep 30, 2022 | -24.46% |
| Jun 30, 2022 | -12.00% |
| Mar 31, 2022 | -6.10% |
| Dec 31, 2021 | -4.12% |
API Access
MediaAlpha EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();