Hubspot (HUBS) Gross Margin (2013 - 2026)
Hubspot's (HUBS) quarterly Gross Margin came in at 83.46% in Q1 2026, down 42.0% YoY from 143.9% in Q1 2025, and little changed on a QoQ basis from 83.74% in Q4 2025.
Hubspot (HUBS) Gross Margin (2013 - 2026) Analysis & Trends
Hubspot (HUBS) has 14 years of Gross Margin data on file, last reported at 83.46% in Q1 2026.
- Quarterly Gross Margin fell 42.0% year-over-year to 83.46% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 83.65% (down 118.0% YoY) and the FY2025 annual result came in at 83.76%, down 127.0% from the prior year.
- Gross Margin steadied at 83.46% in Q1 2026, from 83.74% in the prior quarter.
- In the past five years, Gross Margin ranged from a high of 85.3% in Q4 2024 to a low of 81.29% in Q2 2022.
- A 5-year average of 83.81% and a median of 83.94% in 2023 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2022 — Gross Margin surged 364 bps — and 2025, when it slumped 166 bps.
- Tracing HUBS's Gross Margin over 5 years: stood at 84.24% in 2022, then increased by 1 bps to 84.97% in 2023, then gained by 0 bps to 85.3% in 2024, then declined by 2 bps to 83.74% in 2025, then fell by 0 bps to 83.46% in 2026.
- The last three Gross Margin figures came in at 83.46% (Q1 2026), 83.74% (Q4 2025), and 83.51% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 255.48 Bn | 234.41 Bn | 16.51 Bn | 73.08% |
| 2 | Shopify | 198.95 Bn | 194.00 Bn | 1.71 Bn | 47.67% |
| 3 | Salesforce | 160.70 Bn | 148.86 Bn | 8.56 Bn | 76.92% |
| 4 | Uber Technologies | 154.94 Bn | 149.73 Bn | 6.38 Bn | 44.93% |
| 5 | ServiceNow | 128.25 Bn | 123.58 Bn | 2.82 Bn | 70.68% |
| 6 | Snowflake | 114.00 Bn | 111.05 Bn | 926.45 Mn | 66.61% |
| 7 | Automatic Data Processing | 108.58 Bn | 104.35 Bn | 2.51 Bn | 45.88% |
| 8 | Adobe | 105.34 Bn | 99.72 Bn | 5.90 Bn | 89.20% |
| 9 | Intuit | 94.55 Bn | 87.77 Bn | 7.24 Bn | 84.61% |
| 10 | Hubspot | 11.12 Bn | 9.78 Bn | 750.86 Mn | 82.35% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 82.35% |
| Mar 31, 2026 | 83.46% |
| Dec 31, 2025 | 83.74% |
| Sep 30, 2025 | 83.51% |
| Jun 30, 2025 | 83.94% |
| Mar 31, 2025 | 83.88% |
| Dec 31, 2024 | 85.30% |
| Sep 30, 2024 | 85.17% |
| Jun 30, 2024 | 85.01% |
| Mar 31, 2024 | 84.60% |
| Dec 31, 2023 | 84.97% |
| Sep 30, 2023 | 84.64% |
| Jun 30, 2023 | 83.94% |
| Mar 31, 2023 | 83.99% |
| Dec 31, 2022 | 84.24% |
| Sep 30, 2022 | 81.50% |
| Jun 30, 2022 | 81.29% |
| Mar 31, 2022 | 81.56% |
| Dec 31, 2021 | 80.60% |
| Sep 30, 2021 | 79.48% |