Hubspot (HUBS) Gross Margin (2013 - 2026)

Hubspot (HUBS) posted Gross Margin of 83.46% for Q1 2026, little changed on a QoQ basis from 83.74% in Q4 2025, and down 42.0% year-over-year from 143.9% in Q1 2025.

Hubspot (HUBS) Gross Margin (2013 - 2026) Analysis & Trends

Hubspot's Gross Margin history runs 14 years deep, the most recent figure standing at 83.46% for Q1 2026.

  • Quarterly Gross Margin fell 42.0% year-over-year to 83.46% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 83.65% (down 118.0% YoY) and the FY2025 annual result came in at 83.76%, down 127.0% from the prior year.
  • Gross Margin was 83.46% for Q1 2026 at Hubspot, roughly flat from 83.74% in the prior quarter.
  • Across five years, Gross Margin topped out at 85.3% in Q4 2024 and bottomed at 81.29% in Q2 2022.
  • A 5-year average of 83.81% and a median of 83.94% in 2023 frame the typical range for Gross Margin.
  • Annual changes were most pronounced in 2022 — Gross Margin surged 364 bps — and 2025, when it sank 166 bps.
  • Hubspot's Gross Margin stood at 84.24% in 2022, then gained by 1 bps to 84.97% in 2023, then climbed by 0 bps to 85.3% in 2024, then retreated by 2 bps to 83.74% in 2025, then decreased by 0 bps to 83.46% in 2026.
  • Business Quant data shows HUBS's Gross Margin at 83.46% in Q1 2026, 83.74% in Q4 2025, and 83.51% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Sap Se 208.91 Bn 189.27 Bn 8.16 Bn 72.98%
2 Full Truck Alliance 188.77 Bn 186.13 Bn - -
3 Shopify 145.98 Bn 140.23 Bn 1.55 Bn 48.77%
4 Uber Technologies 141.48 Bn 140.44 Bn 5.95 Bn 45.03%
5 Salesforce 128.51 Bn 116.67 Bn 8.56 Bn 76.92%
6 ServiceNow 98.38 Bn 93.20 Bn 2.82 Bn 70.68%
7 Automatic Data Processing 97.56 Bn 94.34 Bn 2.87 Bn 48.28%
8 Snowflake 91.55 Bn 88.59 Bn 926.45 Mn 66.61%
9 Cadence Design Systems 89.91 Bn 88.50 Bn 1.41 Bn 95.85%
10 Hubspot 9.97 Bn 8.28 Bn 735.30 Mn 83.46%

Historic Data

Download Data
DateValue
Mar 31, 2026 83.46%
Dec 31, 2025 83.74%
Sep 30, 2025 83.51%
Jun 30, 2025 83.94%
Mar 31, 2025 83.88%
Dec 31, 2024 85.30%
Sep 30, 2024 85.17%
Jun 30, 2024 85.01%
Mar 31, 2024 84.60%
Dec 31, 2023 84.97%
Sep 30, 2023 84.64%
Jun 30, 2023 83.94%
Mar 31, 2023 83.99%
Dec 31, 2022 84.24%
Sep 30, 2022 81.50%
Jun 30, 2022 81.29%
Mar 31, 2022 81.56%
Dec 31, 2021 80.60%
Sep 30, 2021 79.48%
Jun 30, 2021 79.77%