Hubspot (HUBS) Gross Margin (2013 - 2026)
Hubspot's Gross Margin was 82.62% in Q3 2026, down 0.89 percentage points from 83.51% a year earlier but up 0.27 percentage points from the prior quarter.
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Analysis
Hubspot (HUBS) Gross Margin (2013 - 2026) Analysis & Trends
On a trailing twelve-month basis, Hubspot's Gross Margin was 83.02% through Sep 30, 2026, down 1.11 percentage points year-over-year; for FY2025, it came in at 83.76%, down 1.27 percentage points from FY2024.
- Gross Margin shows a five-year change of +2.67 percentage points (FY2020 to FY2025).
- In earlier years, Gross Margin was 85.03% in FY2024 (+0.62 pp), 84.41% in FY2023 (+2.20 pp), 82.21% in FY2022 (+2.11 pp) and 80.10% in FY2021 (-0.99 pp).
- Quarterly Gross Margin has moved between 80.60% (Q4 2021) and 85.30% (Q4 2024) over five years.
- Compared with a year earlier, Gross Margin has declined for seven straight quarters, with an average year-over-year change of -0.95 percentage points over the last eight quarters.
- The best year-over-year quarter for Gross Margin over five years was Q4 2022 (a gain of 3.64 percentage points); the worst was Q3 2025 (a drop of 1.66 percentage points).
- Per Business Quant data, HUBS's Gross Margin in the three quarters before Q3 2026 was 82.35% (Q2 2026), 83.46% (Q1 2026) and 83.74% (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Palantir Technologies | 404.43 Bn | 369.25 Bn | 1.93 Bn | 83.43% |
| 2 | Oracle | 355.53 Bn | 227.67 Bn | - | - |
| 3 | Sap Se | 273.98 Bn | 227.60 Bn | - | - |
| 4 | Salesforce | 174.33 Bn | 130.20 Bn | 8.70 Bn | 76.65% |
| 5 | Automatic Data Processing | 117.87 Bn | 104.66 Bn | 2.53 Bn | 46.00% |
| 6 | ServiceNow | 104.89 Bn | 84.15 Bn | 2.90 Bn | 70.51% |
| 7 | Intuit | 93.22 Bn | 72.57 Bn | 3.44 Bn | 79.10% |
| 8 | Relx | 72.75 Bn | 71.83 Bn | - | - |
| 9 | Strategy | 49.49 Bn | 36.63 Bn | 89.63 Mn | 71.46% |
| 10 | Hubspot | 10.04 Bn | 4.01 Bn | 782.89 Mn | 82.62% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 82.62% |
| Jun 30, 2026 | 82.35% |
| Mar 31, 2026 | 83.46% |
| Dec 31, 2025 | 83.74% |
| Sep 30, 2025 | 83.51% |
| Jun 30, 2025 | 83.94% |
| Mar 31, 2025 | 83.88% |
| Dec 31, 2024 | 85.30% |
| Sep 30, 2024 | 85.17% |
| Jun 30, 2024 | 85.01% |
| Mar 31, 2024 | 84.60% |
| Dec 31, 2023 | 84.97% |
| Sep 30, 2023 | 84.64% |
| Jun 30, 2023 | 83.94% |
| Mar 31, 2023 | 83.99% |
| Dec 31, 2022 | 84.24% |
| Sep 30, 2022 | 81.50% |
| Jun 30, 2022 | 81.29% |
| Mar 31, 2022 | 81.56% |
| Dec 31, 2021 | 80.60% |
API Access
Hubspot Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=HUBS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "HUBS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=HUBS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();