Hubspot (HUBS) Gross Margin (2013 - 2026)
Hubspot (HUBS) posted Gross Margin of 83.46% for Q1 2026, little changed on a QoQ basis from 83.74% in Q4 2025, and down 42.0% year-over-year from 143.9% in Q1 2025.
Hubspot (HUBS) Gross Margin (2013 - 2026) Analysis & Trends
Hubspot's Gross Margin history runs 14 years deep, the most recent figure standing at 83.46% for Q1 2026.
- Quarterly Gross Margin fell 42.0% year-over-year to 83.46% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 83.65% (down 118.0% YoY) and the FY2025 annual result came in at 83.76%, down 127.0% from the prior year.
- Gross Margin was 83.46% for Q1 2026 at Hubspot, roughly flat from 83.74% in the prior quarter.
- Across five years, Gross Margin topped out at 85.3% in Q4 2024 and bottomed at 81.29% in Q2 2022.
- A 5-year average of 83.81% and a median of 83.94% in 2023 frame the typical range for Gross Margin.
- Annual changes were most pronounced in 2022 — Gross Margin surged 364 bps — and 2025, when it sank 166 bps.
- Hubspot's Gross Margin stood at 84.24% in 2022, then gained by 1 bps to 84.97% in 2023, then climbed by 0 bps to 85.3% in 2024, then retreated by 2 bps to 83.74% in 2025, then decreased by 0 bps to 83.46% in 2026.
- Business Quant data shows HUBS's Gross Margin at 83.46% in Q1 2026, 83.74% in Q4 2025, and 83.51% in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 208.91 Bn | 189.27 Bn | 8.16 Bn | 72.98% |
| 2 | Full Truck Alliance | 188.77 Bn | 186.13 Bn | - | - |
| 3 | Shopify | 145.98 Bn | 140.23 Bn | 1.55 Bn | 48.77% |
| 4 | Uber Technologies | 141.48 Bn | 140.44 Bn | 5.95 Bn | 45.03% |
| 5 | Salesforce | 128.51 Bn | 116.67 Bn | 8.56 Bn | 76.92% |
| 6 | ServiceNow | 98.38 Bn | 93.20 Bn | 2.82 Bn | 70.68% |
| 7 | Automatic Data Processing | 97.56 Bn | 94.34 Bn | 2.87 Bn | 48.28% |
| 8 | Snowflake | 91.55 Bn | 88.59 Bn | 926.45 Mn | 66.61% |
| 9 | Cadence Design Systems | 89.91 Bn | 88.50 Bn | 1.41 Bn | 95.85% |
| 10 | Hubspot | 9.97 Bn | 8.28 Bn | 735.30 Mn | 83.46% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 83.46% |
| Dec 31, 2025 | 83.74% |
| Sep 30, 2025 | 83.51% |
| Jun 30, 2025 | 83.94% |
| Mar 31, 2025 | 83.88% |
| Dec 31, 2024 | 85.30% |
| Sep 30, 2024 | 85.17% |
| Jun 30, 2024 | 85.01% |
| Mar 31, 2024 | 84.60% |
| Dec 31, 2023 | 84.97% |
| Sep 30, 2023 | 84.64% |
| Jun 30, 2023 | 83.94% |
| Mar 31, 2023 | 83.99% |
| Dec 31, 2022 | 84.24% |
| Sep 30, 2022 | 81.50% |
| Jun 30, 2022 | 81.29% |
| Mar 31, 2022 | 81.56% |
| Dec 31, 2021 | 80.60% |
| Sep 30, 2021 | 79.48% |
| Jun 30, 2021 | 79.77% |