Hubspot (HUBS) Goodwill & Intangibles (2013 - 2026)
Hubspot's (HUBS) quarterly Goodwill & Intangibles came in at $552.2 million in Q2 2026, up 18.55% on a YoY basis from $465.8 million in Q2 2025, and up 5.83% quarter-over-quarter from $521.8 million in Q1 2026.
Analysis
Hubspot (HUBS) Goodwill & Intangibles (2013 - 2026) Analysis & Trends
Hubspot (HUBS) has reported Goodwill & Intangibles for 14 consecutive years, with $552.2 million the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill & Intangibles rose 18.55% year-over-year to $552.2 million; the trailing twelve-month figure through Jun 2026 stood at $552.2 million (up 18.55% YoY), and the FY2025 full-year result was $505.2 million, up 164.71% from the prior year.
- Goodwill & Intangibles grew to $552.2 million in Q2 2026 per HUBS's latest filing, from $521.8 million in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $552.2 million in Q2 2026 and bottomed at $90.8 million in Q1 2022.
- Historically, Goodwill & Intangibles has averaged $285.2 million across 5 years, with a median of $286.6 million in 2023.
- The sharpest annual moves came in 2024 and 2025: Goodwill & Intangibles tumbled 31.83% in 2024, then soared 164.71% in 2025.
- Over 5 years, Goodwill & Intangibles stood at $110.0 million in 2022, then surged by 154.5% to $280.0 million in 2023, then sank by 31.83% to $190.9 million in 2024, then jumped by 164.71% to $505.2 million in 2025, then rose by 9.3% to $552.2 million in 2026.
- According to Business Quant data, Goodwill & Intangibles over the past three periods registered $552.2 million, $521.8 million, and $505.2 million for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Salesforce | 213.40 Bn | 201.99 Bn | 8.70 Bn |
| 2 | Hubspot | 12.30 Bn | 10.96 Bn | 750.86 Mn |
| 3 | Freshworks | 3.35 Bn | 2.68 Bn | 201.28 Mn |
| 4 | Intapp | 3.19 Bn | 3.03 Bn | 118.37 Mn |
| 5 | Blackbaud | 2.14 Bn | 1.30 Bn | 178.16 Mn |
| 6 | Sprinklr | 1.40 Bn | 1.17 Bn | 139.19 Mn |
| 7 | ZoomInfo Technologies | 1.21 Bn | 1.05 Bn | 256.80 Mn |
| 8 | Thryv Holdings | 92.39 Mn | 83.25 Mn | 94.56 Mn |
| 9 | Helport AI | 24.20 Mn | 23.92 Mn | - |
| 10 | Youxin Technology | 3.56 Mn | -263,824.72 | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 552.22 Mn |
| Mar 31, 2026 | 521.80 Mn |
| Dec 31, 2025 | 505.25 Mn |
| Sep 30, 2025 | 481.45 Mn |
| Jun 30, 2025 | 465.79 Mn |
| Mar 31, 2025 | 424.56 Mn |
| Dec 31, 2024 | 190.87 Mn |
| Sep 30, 2024 | 318.99 Mn |
| Jun 30, 2024 | 305.59 Mn |
| Mar 31, 2024 | 293.22 Mn |
| Dec 31, 2023 | 279.99 Mn |
| Sep 30, 2023 | 142.62 Mn |
| Jun 30, 2023 | 133.01 Mn |
| Mar 31, 2023 | 119.52 Mn |
| Dec 31, 2022 | 110.02 Mn |
| Sep 30, 2022 | 101.82 Mn |
| Jun 30, 2022 | 96.11 Mn |
| Mar 31, 2022 | 90.79 Mn |
| Dec 31, 2021 | 86.93 Mn |
| Sep 30, 2021 | 85.39 Mn |