Hubspot (HUBS) Goodwill & Intangibles (2013 - 2026)
Hubspot (HUBS) posted Goodwill & Intangibles of $348.75 million for Q2 2026, up 10.8% from $314.76 million a year earlier and up 4.8% from the prior quarter.
Powered by 
Analysis
Hubspot (HUBS) Goodwill & Intangibles (2013 - 2026) Analysis & Trends
At the end of FY2025, Hubspot's Goodwill & Intangibles came in at $326.68 million, up 32.2% from FY2024.
- Annual Goodwill & Intangibles has increased for five consecutive years, with a five-year compound annual growth rate of 51.0% (FY2020 to FY2025).
- In prior years, Hubspot's Goodwill & Intangibles was $247.07 million in FY2024 (+14.3%), $216.08 million in FY2023 (+239.4%), $63.67 million in FY2022 (+10.5%) and $57.64 million in FY2021 (+38.6%).
- The Q2 2026 figure stands as the highest quarterly Goodwill & Intangibles in data going back to Q4 2013.
- On a year-over-year basis, Goodwill & Intangibles has increased in each of the last 11 quarters, with growth averaging 57.3% over the last eight quarters.
- The strongest year-over-year quarter for Goodwill & Intangibles in the past five years was Q3 2024, with growth of 252.3%; the weakest was Q3 2023, with a decline of 5.1%.
- According to Business Quant data, Goodwill & Intangibles for the three prior quarters was $332.79 million (Q1 2026), $326.68 million (Q4 2025) and $311.71 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Palantir Technologies | 453.55 Bn | 422.61 Bn | 1.64 Bn |
| 2 | Oracle | 430.98 Bn | 303.54 Bn | - |
| 3 | Sap Se | 256.23 Bn | 177.31 Bn | 8.40 Bn |
| 4 | Salesforce | 193.08 Bn | 148.96 Bn | 8.70 Bn |
| 5 | ServiceNow | 138.94 Bn | 117.40 Bn | 2.82 Bn |
| 6 | Automatic Data Processing | 102.51 Bn | 84.63 Bn | 2.51 Bn |
| 7 | Intuit | 75.44 Bn | 54.79 Bn | 3.44 Bn |
| 8 | Relx | 60.79 Bn | 57.76 Bn | - |
| 9 | Strategy | 56.32 Bn | 49.31 Bn | 81.55 Mn |
| 10 | Hubspot | 10.65 Bn | 4.44 Bn | 750.86 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 348.75 Mn |
| Mar 31, 2026 | 332.79 Mn |
| Dec 31, 2025 | 326.68 Mn |
| Sep 30, 2025 | 311.71 Mn |
| Jun 30, 2025 | 314.76 Mn |
| Mar 31, 2025 | 296.09 Mn |
| Dec 31, 2024 | 247.07 Mn |
| Sep 30, 2024 | 209.37 Mn |
| Jun 30, 2024 | 210.99 Mn |
| Mar 31, 2024 | 213.49 Mn |
| Dec 31, 2023 | 216.08 Mn |
| Sep 30, 2023 | 59.43 Mn |
| Jun 30, 2023 | 62.32 Mn |
| Mar 31, 2023 | 63.16 Mn |
| Dec 31, 2022 | 63.67 Mn |
| Sep 30, 2022 | 62.61 Mn |
| Jun 30, 2022 | 64.65 Mn |
| Mar 31, 2022 | 56.76 Mn |
| Dec 31, 2021 | 57.64 Mn |
| Sep 30, 2021 | 58.48 Mn |
API Access
Hubspot Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=HUBS&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "HUBS", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=HUBS&period=max&api_key=YOUR_API_KEY");
const data = await res.json();