Hubspot (HUBS) Goodwill & Intangibles (2012 - 2026)
Hubspot (HUBS) reported Goodwill & Intangibles of $521.8 million for Q1 2026, up 76.23% on a YoY basis from $296.1 million in Q1 2025, and up 59.73% quarter-over-quarter from $326.7 million in Q4 2025.
Hubspot (HUBS) Goodwill & Intangibles (2012 - 2026) Analysis & Trends
Hubspot has reported Goodwill & Intangibles for 15 years, with the latest figure at $521.8 million in Q1 2026.
- For the quarter ending Q1 2026, Goodwill & Intangibles rose 76.23% year-over-year to $521.8 million; the trailing twelve-month figure through Mar 2026 stood at $521.8 million (up 76.23% YoY), and the FY2025 full-year result was $326.7 million, up 32.22% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $521.8 million, up from $326.7 million in the prior quarter.
- The five-year high for Goodwill & Intangibles was $521.8 million in Q1 2026, with the low at $56.8 million in Q1 2022.
- Historically, Goodwill & Intangibles has averaged $228.4 million across 5 years, with a median of $247.1 million in 2024.
- Annual changes were most pronounced in 2022 — Goodwill & Intangibles fell 25.25% — and 2024, when it surged 252.28%.
- Hubspot's Goodwill & Intangibles stood at $110.0 million in 2022, then soared by 154.5% to $280.0 million in 2023, then decreased by 11.76% to $247.1 million in 2024, then jumped by 32.22% to $326.7 million in 2025, then surged by 59.73% to $521.8 million in 2026.
- The last three Goodwill & Intangibles figures came in at $521.8 million (Q1 2026), $326.7 million (Q4 2025), and $481.4 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Sap Se | 238.14 Bn | 220.17 Bn | 8.16 Bn |
| 2 | Full Truck Alliance | 166.83 Bn | 164.28 Bn | - |
| 3 | Uber Technologies | 150.36 Bn | 149.32 Bn | 11.88 Bn |
| 4 | Shopify | 147.75 Bn | 142.01 Bn | 1.55 Bn |
| 5 | Salesforce | 140.39 Bn | 128.55 Bn | 8.56 Bn |
| 6 | Cadence Design Systems | 105.73 Bn | 104.32 Bn | 1.26 Bn |
| 7 | ServiceNow | 105.42 Bn | 100.24 Bn | 2.83 Bn |
| 8 | Automatic Data Processing | 89.57 Bn | 86.34 Bn | 2.87 Bn |
| 9 | Adobe | 85.05 Bn | 78.16 Bn | 5.90 Bn |
| 10 | Hubspot | 9.55 Bn | 8.42 Bn | 735.30 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 521.80 Mn |
| Dec 31, 2025 | 326.68 Mn |
| Sep 30, 2025 | 481.45 Mn |
| Jun 30, 2025 | 314.76 Mn |
| Mar 31, 2025 | 296.09 Mn |
| Dec 31, 2024 | 247.07 Mn |
| Sep 30, 2024 | 209.37 Mn |
| Jun 30, 2024 | 305.59 Mn |
| Mar 31, 2024 | 293.22 Mn |
| Dec 31, 2023 | 279.99 Mn |
| Sep 30, 2023 | 59.43 Mn |
| Jun 30, 2023 | 133.01 Mn |
| Mar 31, 2023 | 119.52 Mn |
| Dec 31, 2022 | 110.02 Mn |
| Sep 30, 2022 | 62.61 Mn |
| Jun 30, 2022 | 64.65 Mn |
| Mar 31, 2022 | 56.76 Mn |
| Dec 31, 2021 | 57.64 Mn |
| Sep 30, 2021 | 58.48 Mn |
| Jun 30, 2021 | 59.43 Mn |