Hubspot (HUBS) Goodwill & Intangibles (2012 - 2026)

Hubspot (HUBS) reported Goodwill & Intangibles of $521.8 million for Q1 2026, up 76.23% on a YoY basis from $296.1 million in Q1 2025, and up 59.73% quarter-over-quarter from $326.7 million in Q4 2025.

Hubspot (HUBS) Goodwill & Intangibles (2012 - 2026) Analysis & Trends

Hubspot has reported Goodwill & Intangibles for 15 years, with the latest figure at $521.8 million in Q1 2026.

  • For the quarter ending Q1 2026, Goodwill & Intangibles rose 76.23% year-over-year to $521.8 million; the trailing twelve-month figure through Mar 2026 stood at $521.8 million (up 76.23% YoY), and the FY2025 full-year result was $326.7 million, up 32.22% from the prior year.
  • Goodwill & Intangibles for Q1 2026 stood at $521.8 million, up from $326.7 million in the prior quarter.
  • The five-year high for Goodwill & Intangibles was $521.8 million in Q1 2026, with the low at $56.8 million in Q1 2022.
  • Historically, Goodwill & Intangibles has averaged $228.4 million across 5 years, with a median of $247.1 million in 2024.
  • Annual changes were most pronounced in 2022 — Goodwill & Intangibles fell 25.25% — and 2024, when it surged 252.28%.
  • Hubspot's Goodwill & Intangibles stood at $110.0 million in 2022, then soared by 154.5% to $280.0 million in 2023, then decreased by 11.76% to $247.1 million in 2024, then jumped by 32.22% to $326.7 million in 2025, then surged by 59.73% to $521.8 million in 2026.
  • The last three Goodwill & Intangibles figures came in at $521.8 million (Q1 2026), $326.7 million (Q4 2025), and $481.4 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Sap Se 238.14 Bn 220.17 Bn 8.16 Bn
2 Full Truck Alliance 166.83 Bn 164.28 Bn -
3 Uber Technologies 150.36 Bn 149.32 Bn 11.88 Bn
4 Shopify 147.75 Bn 142.01 Bn 1.55 Bn
5 Salesforce 140.39 Bn 128.55 Bn 8.56 Bn
6 Cadence Design Systems 105.73 Bn 104.32 Bn 1.26 Bn
7 ServiceNow 105.42 Bn 100.24 Bn 2.83 Bn
8 Automatic Data Processing 89.57 Bn 86.34 Bn 2.87 Bn
9 Adobe 85.05 Bn 78.16 Bn 5.90 Bn
10 Hubspot 9.55 Bn 8.42 Bn 735.30 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 521.80 Mn
Dec 31, 2025 326.68 Mn
Sep 30, 2025 481.45 Mn
Jun 30, 2025 314.76 Mn
Mar 31, 2025 296.09 Mn
Dec 31, 2024 247.07 Mn
Sep 30, 2024 209.37 Mn
Jun 30, 2024 305.59 Mn
Mar 31, 2024 293.22 Mn
Dec 31, 2023 279.99 Mn
Sep 30, 2023 59.43 Mn
Jun 30, 2023 133.01 Mn
Mar 31, 2023 119.52 Mn
Dec 31, 2022 110.02 Mn
Sep 30, 2022 62.61 Mn
Jun 30, 2022 64.65 Mn
Mar 31, 2022 56.76 Mn
Dec 31, 2021 57.64 Mn
Sep 30, 2021 58.48 Mn
Jun 30, 2021 59.43 Mn