Hubspot (HUBS) Goodwill & Intangibles (2013 - 2026)
Hubspot (HUBS) posted Goodwill & Intangibles of $332.8 million for Q1 2026, down 34.13% on a QoQ basis from $505.2 million in Q4 2025, and up 12.39% year-over-year from $296.1 million in Q1 2025.
Hubspot (HUBS) Goodwill & Intangibles (2013 - 2026) Analysis & Trends
Hubspot's Goodwill & Intangibles history runs 14 years deep, the most recent figure standing at $332.8 million for Q1 2026.
- Quarterly Goodwill & Intangibles rose 12.39% year-over-year to $332.8 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $332.8 million (up 12.39% YoY) and the FY2025 annual result came in at $505.2 million, up 38.81% from the prior year.
- Goodwill & Intangibles was $332.8 million for Q1 2026 at Hubspot, down from $505.2 million in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $505.2 million in Q4 2025 and bottomed at $56.8 million in Q1 2022.
- A 5-year average of $237.1 million and a median of $280.0 million in 2023 frame the typical range for Goodwill & Intangibles.
- Annual changes were most pronounced in 2022 — Goodwill & Intangibles declined 26.68% — and 2024, when it soared 364.28%.
- Hubspot's Goodwill & Intangibles stood at $110.0 million in 2022, then surged by 154.5% to $280.0 million in 2023, then soared by 30.0% to $364.0 million in 2024, then jumped by 38.81% to $505.2 million in 2025, then tumbled by 34.13% to $332.8 million in 2026.
- Business Quant data shows HUBS's Goodwill & Intangibles at $332.8 million in Q1 2026, $505.2 million in Q4 2025, and $481.4 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Sap Se | 208.91 Bn | 189.27 Bn | 8.16 Bn |
| 2 | Full Truck Alliance | 188.77 Bn | 186.13 Bn | - |
| 3 | Shopify | 145.98 Bn | 140.23 Bn | 1.55 Bn |
| 4 | Uber Technologies | 141.48 Bn | 140.44 Bn | 5.95 Bn |
| 5 | Salesforce | 128.51 Bn | 116.67 Bn | 8.56 Bn |
| 6 | ServiceNow | 98.38 Bn | 93.20 Bn | 2.82 Bn |
| 7 | Automatic Data Processing | 97.56 Bn | 94.34 Bn | 2.87 Bn |
| 8 | Snowflake | 91.55 Bn | 88.59 Bn | 926.45 Mn |
| 9 | Cadence Design Systems | 89.91 Bn | 88.50 Bn | 1.41 Bn |
| 10 | Hubspot | 9.97 Bn | 8.28 Bn | 735.30 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 332.79 Mn |
| Dec 31, 2025 | 505.25 Mn |
| Sep 30, 2025 | 481.45 Mn |
| Jun 30, 2025 | 314.76 Mn |
| Mar 31, 2025 | 296.09 Mn |
| Dec 31, 2024 | 363.99 Mn |
| Sep 30, 2024 | 318.99 Mn |
| Jun 30, 2024 | 210.99 Mn |
| Mar 31, 2024 | 293.22 Mn |
| Dec 31, 2023 | 279.99 Mn |
| Sep 30, 2023 | 142.62 Mn |
| Jun 30, 2023 | 133.01 Mn |
| Mar 31, 2023 | 63.16 Mn |
| Dec 31, 2022 | 110.02 Mn |
| Sep 30, 2022 | 62.61 Mn |
| Jun 30, 2022 | 64.65 Mn |
| Mar 31, 2022 | 56.76 Mn |
| Dec 31, 2021 | 57.64 Mn |
| Sep 30, 2021 | 85.39 Mn |
| Jun 30, 2021 | 59.43 Mn |