Hubspot (HUBS) Goodwill & Intangibles (2012 - 2026)
Hubspot posted quarterly Goodwill & Intangibles of $521.8 million for Q1 2026, up 76.23% year-on-year from $296.1 million in Q1 2025, and up 59.73% on a QoQ basis from $326.7 million in Q4 2025.
Hubspot (HUBS) has 15 years of Goodwill & Intangibles data on file, last reported at $521.8 million in Q1 2026.
- For the quarter ending Q1 2026, Goodwill & Intangibles rose 76.23% year-over-year to $521.8 million; the trailing twelve-month figure through Mar 2026 stood at $521.8 million (up 76.23% YoY), and the FY2025 full-year result was $326.7 million, up 32.22% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $521.8 million, up from $326.7 million in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $521.8 million in Q1 2026 and bottomed at $56.8 million in Q1 2022.
- The 5-year median for Goodwill & Intangibles is $247.1 million (2024), against an average of $228.4 million.
- The widest annual swing landed in 2022, when Goodwill & Intangibles fell 25.25%; it then surged 252.28% in 2024.
- A 5-year view of Goodwill & Intangibles shows it stood at $110.0 million in 2022, then jumped by 154.5% to $280.0 million in 2023, then slipped by 11.76% to $247.1 million in 2024, then surged by 32.22% to $326.7 million in 2025, then soared by 59.73% to $521.8 million in 2026.
- The last three Goodwill & Intangibles figures came in at $521.8 million (Q1 2026), $326.7 million (Q4 2025), and $481.4 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Sap Se | 253.17 Bn | 235.20 Bn | 8.16 Bn |
| 2 | Salesforce | 171.07 Bn | 161.50 Bn | 8.69 Bn |
| 3 | Uber Technologies | 147.39 Bn | 146.35 Bn | 11.88 Bn |
| 4 | Shopify | 134.25 Bn | 128.50 Bn | 1.55 Bn |
| 5 | ServiceNow | 105.72 Bn | 100.54 Bn | 2.83 Bn |
| 6 | Cadence Design Systems | 101.64 Bn | 100.23 Bn | 1.26 Bn |
| 7 | Adobe | 100.35 Bn | 93.46 Bn | 5.73 Bn |
| 8 | Automatic Data Processing | 90.91 Bn | 87.68 Bn | 2.87 Bn |
| 9 | Intuit | 88.30 Bn | 81.52 Bn | 6.77 Bn |
| 10 | Hubspot | 10.60 Bn | 9.47 Bn | 735.30 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 521.80 Mn |
| Dec 31, 2025 | 326.68 Mn |
| Sep 30, 2025 | 481.45 Mn |
| Jun 30, 2025 | 314.76 Mn |
| Mar 31, 2025 | 296.09 Mn |
| Dec 31, 2024 | 247.07 Mn |
| Sep 30, 2024 | 209.37 Mn |
| Jun 30, 2024 | 305.59 Mn |
| Mar 31, 2024 | 293.22 Mn |
| Dec 31, 2023 | 279.99 Mn |
| Sep 30, 2023 | 59.43 Mn |
| Jun 30, 2023 | 133.01 Mn |
| Mar 31, 2023 | 119.52 Mn |
| Dec 31, 2022 | 110.02 Mn |
| Sep 30, 2022 | 62.61 Mn |
| Jun 30, 2022 | 64.65 Mn |
| Mar 31, 2022 | 56.76 Mn |
| Dec 31, 2021 | 57.64 Mn |
| Sep 30, 2021 | 58.48 Mn |
| Jun 30, 2021 | 59.43 Mn |
| Mar 31, 2021 | 75.93 Mn |
| Dec 31, 2020 | 56.26 Mn |
| Sep 30, 2020 | 53.44 Mn |
| Jun 30, 2020 | 51.33 Mn |
| Mar 31, 2020 | 48.78 Mn |
| Dec 31, 2019 | 47.04 Mn |
| Sep 30, 2019 | 30.05 Mn |
| Jun 30, 2019 | 18.27 Mn |
| Mar 31, 2019 | 19.07 Mn |
| Dec 31, 2018 | 27.70 Mn |
| Sep 30, 2018 | 20.67 Mn |
| Jun 30, 2018 | 26.43 Mn |
| Mar 31, 2018 | 24.84 Mn |
| Dec 31, 2017 | 21.26 Mn |
| Sep 30, 2017 | 15.35 Mn |
| Jun 30, 2017 | 17.55 Mn |
| Mar 31, 2017 | 16.85 Mn |
| Dec 31, 2016 | 16.30 Mn |
| Sep 30, 2016 | 9.81 Mn |
| Jun 30, 2016 | 14.76 Mn |
| Mar 31, 2016 | 14.86 Mn |
| Dec 31, 2015 | 9.88 Mn |
| Sep 30, 2015 | 14.24 Mn |
| Jun 30, 2015 | 9.93 Mn |
| Mar 31, 2015 | 14.00 Mn |
| Dec 31, 2014 | 13.76 Mn |
| Sep 30, 2014 | 9.43 Mn |
| Dec 31, 2013 | 9.48 Mn |
| Dec 31, 2012 | 2.40 Mn |