Hubspot (HUBS) Cost of Revenue (2013 - 2026)

Hubspot (HUBS) posted Cost of Revenue of $145.7 million for Q1 2026, up 5.8% on a QoQ basis from $137.7 million in Q4 2025, and up 26.57% year-over-year from $115.1 million in Q1 2025.

Hubspot (HUBS) Cost of Revenue (2013 - 2026) Analysis & Trends

Hubspot's Cost of Revenue history runs 14 years deep, the most recent figure standing at $145.7 million for Q1 2026.

  • Quarterly Cost of Revenue rose 26.57% year-over-year to $145.7 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $539.1 million (up 30.44% YoY) and the FY2025 annual result came in at $508.5 million, up 29.3% from the prior year.
  • Cost of Revenue was $145.7 million for Q1 2026 at Hubspot, up from $137.7 million in the prior quarter.
  • Across five years, Cost of Revenue topped out at $145.7 million in Q1 2026 and bottomed at $72.9 million in Q1 2022.
  • A 5-year average of $99.6 million and a median of $95.1 million in 2024 frame the typical range for Cost of Revenue.
  • Annual changes were most pronounced in 2022 — Cost of Revenue gained 3.33% — and 2025, when it soared 34.43%.
  • Hubspot's Cost of Revenue stood at $74.0 million in 2022, then increased by 18.13% to $87.4 million in 2023, then increased by 18.18% to $103.3 million in 2024, then surged by 33.25% to $137.7 million in 2025, then gained by 5.8% to $145.7 million in 2026.
  • Business Quant data shows HUBS's Cost of Revenue at $145.7 million in Q1 2026, $137.7 million in Q4 2025, and $133.5 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Cost of Rev (Qtr)
1 Sap Se 199.59 Bn 179.36 Bn 8.16 Bn 3.02 Bn
2 Full Truck Alliance 193.24 Bn 190.53 Bn - -
3 Shopify 164.78 Bn 159.04 Bn 1.55 Bn 1.62 Bn
4 Salesforce 150.52 Bn 138.68 Bn 8.56 Bn 2.57 Bn
5 Uber Technologies 139.79 Bn 138.58 Bn 5.95 Bn 7.26 Bn
6 ServiceNow 109.10 Bn 104.44 Bn 2.82 Bn 1.17 Bn
7 Automatic Data Processing 102.68 Bn 99.45 Bn 2.87 Bn 3.07 Bn
8 Adobe 95.80 Bn 90.17 Bn 5.90 Bn 715.00 Mn
9 Snowflake 93.75 Bn 90.79 Bn 926.45 Mn 464.50 Mn
10 Hubspot 11.68 Bn 9.99 Bn 735.30 Mn 145.69 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 145.69 Mn
Mar 31, 2026 145.69 Mn
Dec 31, 2025 137.70 Mn
Dec 31, 2025 137.70 Mn
Sep 30, 2025 133.52 Mn
Sep 30, 2025 133.52 Mn
Jun 30, 2025 122.16 Mn
Jun 30, 2025 122.16 Mn
Mar 31, 2025 115.11 Mn
Mar 31, 2025 115.11 Mn
Dec 31, 2024 103.34 Mn
Dec 31, 2024 103.34 Mn
Sep 30, 2024 99.32 Mn
Sep 30, 2024 99.32 Mn
Jun 30, 2024 95.52 Mn
Jun 30, 2024 95.52 Mn
Mar 31, 2024 95.09 Mn
Mar 31, 2024 95.09 Mn
Dec 31, 2023 87.44 Mn
Dec 31, 2023 87.44 Mn