Hubspot (HUBS) Cost of Revenue (2013 - 2026)
Hubspot (HUBS) reported Cost of Revenue of $145.7 million for Q1 2026, up 26.57% on a YoY basis from $115.1 million in Q1 2025, and up 5.8% quarter-over-quarter from $137.7 million in Q4 2025.
Hubspot (HUBS) Cost of Revenue (2013 - 2026) Analysis & Trends
Hubspot has reported Cost of Revenue for 14 years, with the latest figure at $145.7 million in Q1 2026.
- For the quarter ending Q1 2026, Cost of Revenue rose 26.57% year-over-year to $145.7 million; the trailing twelve-month figure through Mar 2026 stood at $539.1 million (up 21491.83% YoY), and the FY2025 full-year result was $508.5 million, up 29.3% from the prior year.
- Cost of Revenue for Q1 2026 stood at $145.7 million, up from $137.7 million in the prior quarter.
- The five-year high for Cost of Revenue was $817.6 million in Q4 2023, with the low at -$510.7 million in Q4 2024.
- Historically, Cost of Revenue has averaged $112.2 million across 5 years, with a median of $115.1 million in 2025.
- Annual changes were most pronounced in 2022 — Cost of Revenue tumbled 174.15% — and 2023, when it jumped 338.44%.
- Hubspot's Cost of Revenue stood at -$342.9 million in 2022, then soared by 338.44% to $817.6 million in 2023, then tumbled by 162.47% to -$510.7 million in 2024, then surged by 126.96% to $137.7 million in 2025, then increased by 5.8% to $145.7 million in 2026.
- The last three Cost of Revenue figures came in at $145.7 million (Q1 2026), $137.7 million (Q4 2025), and $133.5 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Cost of Rev (Qtr) |
|---|---|---|---|---|---|
| 1 | Sap Se | 238.14 Bn | 220.17 Bn | 8.16 Bn | 3.02 Bn |
| 2 | Full Truck Alliance | 166.83 Bn | 164.28 Bn | - | 55.33 Mn |
| 3 | Uber Technologies | 150.36 Bn | 149.32 Bn | 11.88 Bn | 1.33 Bn |
| 4 | Shopify | 147.75 Bn | 142.01 Bn | 1.55 Bn | 1.62 Bn |
| 5 | Salesforce | 140.39 Bn | 128.55 Bn | 8.56 Bn | 3.77 Bn |
| 6 | Cadence Design Systems | 105.73 Bn | 104.32 Bn | 1.26 Bn | 211.49 Mn |
| 7 | ServiceNow | 105.42 Bn | 100.24 Bn | 2.83 Bn | 940.00 Mn |
| 8 | Automatic Data Processing | 89.57 Bn | 86.34 Bn | 2.87 Bn | 3.07 Bn |
| 9 | Adobe | 85.05 Bn | 78.16 Bn | 5.90 Bn | 715.00 Mn |
| 10 | Hubspot | 9.55 Bn | 8.42 Bn | 735.30 Mn | 145.69 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 145.69 Mn |
| Mar 31, 2026 | 145.69 Mn |
| Dec 31, 2025 | 137.70 Mn |
| Dec 31, 2025 | 137.70 Mn |
| Sep 30, 2025 | 133.52 Mn |
| Sep 30, 2025 | 133.52 Mn |
| Jun 30, 2025 | 122.16 Mn |
| Jun 30, 2025 | 122.16 Mn |
| Mar 31, 2025 | 115.11 Mn |
| Mar 31, 2025 | 115.11 Mn |
| Dec 31, 2024 | -510.75 Mn |
| Dec 31, 2024 | -510.75 Mn |
| Sep 30, 2024 | 99.32 Mn |
| Sep 30, 2024 | 99.32 Mn |
| Jun 30, 2024 | 293.79 Mn |
| Jun 30, 2024 | 293.79 Mn |
| Mar 31, 2024 | 95.09 Mn |
| Mar 31, 2024 | 95.09 Mn |
| Dec 31, 2023 | 817.64 Mn |
| Dec 31, 2023 | 817.64 Mn |