Hubspot (HUBS) Cost of Revenue (2013 - 2026)
Hubspot's (HUBS) quarterly Cost of Revenue came in at $160.9 million in Q2 2026, up 31.69% on a YoY basis from $122.2 million in Q2 2025, and up 10.42% quarter-over-quarter from $145.7 million in Q1 2026.
Analysis
Hubspot (HUBS) Cost of Revenue (2013 - 2026) Analysis & Trends
Hubspot (HUBS) has reported Cost of Revenue for 14 consecutive years, with $160.9 million the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Cost of Revenue rose 31.69% year-over-year to $160.9 million; the trailing twelve-month figure through Jun 2026 stood at $577.8 million (up 31.34% YoY), and the FY2025 full-year result was $508.5 million, up 29.3% from the prior year.
- Cost of Revenue grew to $160.9 million in Q2 2026 per HUBS's latest filing, from $145.7 million in the prior quarter.
- Across five years, Cost of Revenue topped out at $160.9 million in Q2 2026 and bottomed at $72.9 million in Q1 2022.
- Historically, Cost of Revenue has averaged $103.0 million across 5 years, with a median of $95.3 million in 2024.
- The sharpest annual moves came in 2022 and 2025: Cost of Revenue increased 3.33% in 2022, then jumped 34.43% in 2025.
- Over 5 years, Cost of Revenue stood at $74.0 million in 2022, then increased by 18.13% to $87.4 million in 2023, then increased by 18.18% to $103.3 million in 2024, then surged by 33.25% to $137.7 million in 2025, then advanced by 16.83% to $160.9 million in 2026.
- According to Business Quant data, Cost of Revenue over the past three periods registered $160.9 million, $145.7 million, and $137.7 million for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Cost of Rev (Qtr) |
|---|---|---|---|---|---|
| 1 | Salesforce | 213.40 Bn | 201.99 Bn | 8.70 Bn | 2.65 Bn |
| 2 | Hubspot | 12.30 Bn | 10.96 Bn | 750.86 Mn | 160.88 Mn |
| 3 | Freshworks | 3.35 Bn | 2.68 Bn | 201.28 Mn | 36.10 Mn |
| 4 | Intapp | 3.19 Bn | 3.03 Bn | 118.37 Mn | 34.16 Mn |
| 5 | Blackbaud | 2.14 Bn | 1.30 Bn | 178.16 Mn | 112.43 Mn |
| 6 | Sprinklr | 1.40 Bn | 1.17 Bn | 139.19 Mn | 74.55 Mn |
| 7 | ZoomInfo Technologies | 1.21 Bn | 1.05 Bn | 256.80 Mn | 46.80 Mn |
| 8 | Thryv Holdings | 92.39 Mn | 83.25 Mn | 94.56 Mn | 56.17 Mn |
| 9 | Helport AI | 24.20 Mn | 23.92 Mn | - | - |
| 10 | Youxin Technology | 3.56 Mn | -263,824.72 | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 160.88 Mn |
| Mar 31, 2026 | 145.69 Mn |
| Dec 31, 2025 | 137.70 Mn |
| Sep 30, 2025 | 133.52 Mn |
| Jun 30, 2025 | 122.16 Mn |
| Mar 31, 2025 | 115.11 Mn |
| Dec 31, 2024 | 103.34 Mn |
| Sep 30, 2024 | 99.32 Mn |
| Jun 30, 2024 | 95.52 Mn |
| Mar 31, 2024 | 95.09 Mn |
| Dec 31, 2023 | 87.44 Mn |
| Sep 30, 2023 | 85.64 Mn |
| Jun 30, 2023 | 84.96 Mn |
| Mar 31, 2023 | 80.33 Mn |
| Dec 31, 2022 | 74.02 Mn |
| Sep 30, 2022 | 82.13 Mn |
| Jun 30, 2022 | 78.93 Mn |
| Mar 31, 2022 | 72.94 Mn |
| Dec 31, 2021 | 71.64 Mn |
| Sep 30, 2021 | 69.61 Mn |