Hubspot (HUBS) Cost of Revenue (2013 - 2026)

Hubspot (HUBS) reported Cost of Revenue of $145.7 million for Q1 2026, up 26.57% on a YoY basis from $115.1 million in Q1 2025, and up 5.8% quarter-over-quarter from $137.7 million in Q4 2025.

Hubspot (HUBS) Cost of Revenue (2013 - 2026) Analysis & Trends

Hubspot has reported Cost of Revenue for 14 years, with the latest figure at $145.7 million in Q1 2026.

  • For the quarter ending Q1 2026, Cost of Revenue rose 26.57% year-over-year to $145.7 million; the trailing twelve-month figure through Mar 2026 stood at $539.1 million (up 21491.83% YoY), and the FY2025 full-year result was $508.5 million, up 29.3% from the prior year.
  • Cost of Revenue for Q1 2026 stood at $145.7 million, up from $137.7 million in the prior quarter.
  • The five-year high for Cost of Revenue was $817.6 million in Q4 2023, with the low at -$510.7 million in Q4 2024.
  • Historically, Cost of Revenue has averaged $112.2 million across 5 years, with a median of $115.1 million in 2025.
  • Annual changes were most pronounced in 2022 — Cost of Revenue tumbled 174.15% — and 2023, when it jumped 338.44%.
  • Hubspot's Cost of Revenue stood at -$342.9 million in 2022, then soared by 338.44% to $817.6 million in 2023, then tumbled by 162.47% to -$510.7 million in 2024, then surged by 126.96% to $137.7 million in 2025, then increased by 5.8% to $145.7 million in 2026.
  • The last three Cost of Revenue figures came in at $145.7 million (Q1 2026), $137.7 million (Q4 2025), and $133.5 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Cost of Rev (Qtr)
1 Sap Se 238.14 Bn 220.17 Bn 8.16 Bn 3.02 Bn
2 Full Truck Alliance 166.83 Bn 164.28 Bn - 55.33 Mn
3 Uber Technologies 150.36 Bn 149.32 Bn 11.88 Bn 1.33 Bn
4 Shopify 147.75 Bn 142.01 Bn 1.55 Bn 1.62 Bn
5 Salesforce 140.39 Bn 128.55 Bn 8.56 Bn 3.77 Bn
6 Cadence Design Systems 105.73 Bn 104.32 Bn 1.26 Bn 211.49 Mn
7 ServiceNow 105.42 Bn 100.24 Bn 2.83 Bn 940.00 Mn
8 Automatic Data Processing 89.57 Bn 86.34 Bn 2.87 Bn 3.07 Bn
9 Adobe 85.05 Bn 78.16 Bn 5.90 Bn 715.00 Mn
10 Hubspot 9.55 Bn 8.42 Bn 735.30 Mn 145.69 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 145.69 Mn
Mar 31, 2026 145.69 Mn
Dec 31, 2025 137.70 Mn
Dec 31, 2025 137.70 Mn
Sep 30, 2025 133.52 Mn
Sep 30, 2025 133.52 Mn
Jun 30, 2025 122.16 Mn
Jun 30, 2025 122.16 Mn
Mar 31, 2025 115.11 Mn
Mar 31, 2025 115.11 Mn
Dec 31, 2024 -510.75 Mn
Dec 31, 2024 -510.75 Mn
Sep 30, 2024 99.32 Mn
Sep 30, 2024 99.32 Mn
Jun 30, 2024 293.79 Mn
Jun 30, 2024 293.79 Mn
Mar 31, 2024 95.09 Mn
Mar 31, 2024 95.09 Mn
Dec 31, 2023 817.64 Mn
Dec 31, 2023 817.64 Mn