Honest Company (HNST) Return on Capital Employed [ROCE] (2021 - 2026)
Honest Company's Return on Capital Employed [ROCE] was -8.96% in Q2 2026, down 11.13 percentage points from 2.17% a year earlier but up 3.23 percentage points from the prior quarter.
Powered by 
Analysis
Honest Company (HNST) Return on Capital Employed [ROCE] (2021 - 2026) Analysis & Trends
For FY2025, Return on Capital Employed [ROCE] at Honest Company came in at -9.95%, down 6.10 percentage points from FY2024.
- Return on Capital Employed [ROCE] shows a four-year change of +7.74 percentage points (FY2021 to FY2025).
- In earlier years, Return on Capital Employed [ROCE] was -3.85% in FY2024 (+19.82 pp), -23.67% in FY2023 (+2.12 pp), -25.79% in FY2022 (-8.10 pp) and -17.69% in FY2021.
- Quarterly Return on Capital Employed [ROCE] has moved between -37.05% (Q3 2023) and 2.33% (Q3 2025) over five years.
- Compared with a year earlier, Return on Capital Employed [ROCE] has declined for three straight quarters, with an average year-over-year change of +7.33 percentage points over the last eight quarters.
- The best year-over-year quarter for Return on Capital Employed [ROCE] over five years was Q3 2024 (a gain of 34.16 percentage points); the worst was Q2 2023 (a drop of 15.40 percentage points).
- Per Business Quant data, HNST's Return on Capital Employed [ROCE] in the three quarters before Q2 2026 was -12.19% (Q1 2026), -10.11% (Q4 2025) and 2.33% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROCE (Qtr) |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 336.76 Bn | 292.75 Bn | 10.28 Bn | 22.25% |
| 2 | Colgate Palmolive | 67.18 Bn | 62.24 Bn | 3.30 Bn | 29.67% |
| 3 | Estee Lauder Companies | 33.32 Bn | 21.40 Bn | 2.74 Bn | 5.79% |
| 4 | Kenvue | 33.09 Bn | 28.70 Bn | 2.30 Bn | 12.57% |
| 5 | Kimberly Clark | 31.38 Bn | 28.71 Bn | 1.60 Bn | 23.10% |
| 6 | Church & Dwight | 22.37 Bn | 20.90 Bn | 693.90 Mn | 14.08% |
| 7 | Clorox | 9.72 Bn | 8.16 Bn | 804.00 Mn | 38.28% |
| 8 | e.l.f. Beauty | 6.17 Bn | 5.15 Bn | 398.84 Mn | 6.09% |
| 9 | Reynolds Consumer Products | 4.71 Bn | 4.37 Bn | 245.00 Mn | 12.75% |
| 10 | Honest Company | 591.66 Mn | 234.36 Mn | 40.36 Mn | -8.96% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -8.96% |
| Mar 31, 2026 | -12.19% |
| Dec 31, 2025 | -10.11% |
| Sep 30, 2025 | 2.33% |
| Jun 30, 2025 | 2.17% |
| Mar 31, 2025 | -1.38% |
| Dec 31, 2024 | -3.76% |
| Sep 30, 2024 | -2.89% |
| Jun 30, 2024 | -8.36% |
| Mar 31, 2024 | -14.75% |
| Dec 31, 2023 | -27.43% |
| Sep 30, 2023 | -37.05% |
| Jun 30, 2023 | -35.09% |
| Mar 31, 2023 | -31.09% |
| Dec 31, 2022 | -27.52% |
| Sep 30, 2022 | -23.70% |
| Jun 30, 2022 | -19.69% |
| Mar 31, 2022 | -22.24% |
| Dec 31, 2021 | -16.37% |
| Sep 30, 2021 | -17.93% |
API Access
Honest Company Return on Capital Employed [ROCE] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=HNST&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-capital-employed-[roce]", "ticker": "HNST", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-capital-employed-%5Broce%5D&ticker=HNST&period=max&api_key=YOUR_API_KEY");
const data = await res.json();