KPIs & Operating Metrics(New)
Growth Metrics

Groupon (GRPN) Gross Margin (2016 - 2025)

Groupon (GRPN) has disclosed Gross Margin for 15 consecutive years, with 90.41% as the latest value for Q4 2025.

  • On a quarterly basis, Gross Margin fell 24.0% to 90.41% in Q4 2025 year-over-year; TTM through Dec 2025 was 90.79%, a 59.0% increase, with the full-year FY2025 number at 90.79%, up 59.0% from a year prior.
  • Gross Margin was 90.41% for Q4 2025 at Groupon, down from 91.05% in the prior quarter.
  • In the past five years, Gross Margin ranged from a high of 91.05% in Q3 2025 to a low of 63.3% in Q1 2021.
  • A 5-year average of 86.56% and a median of 87.5% in 2023 define the central range for Gross Margin.
  • Peak YoY movement for Gross Margin: soared 3824bps in 2021, then crashed -130bps in 2023.
  • Groupon's Gross Margin stood at 87.27% in 2021, then dropped by 0bps to 87.16% in 2022, then grew by 2bps to 88.81% in 2023, then rose by 2bps to 90.65% in 2024, then fell by 0bps to 90.41% in 2025.
  • Per Business Quant, the three most recent readings for GRPN's Gross Margin are 90.41% (Q4 2025), 91.05% (Q3 2025), and 91.03% (Q2 2025).