Alphabet (GOOG) Net Margin (2014 - 2026)
Alphabet's (GOOG) quarterly Net Margin came in at 93.58% in Q2 2026, up 6434.0% year-over-year from 1.43% in Q2 2025, and up 64.34% quarter-over-quarter from 56.94% in Q1 2026.
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Alphabet (GOOG) Net Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Net Margin for 13 consecutive years, with 93.58% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Net Margin rose 6434.0% year-over-year to 93.58% in Q2 2026; TTM through Jun 2026 was 54.75%, a 2363.0% increase from a year earlier, with the FY2025 full-year figure at 32.81%, up 421.0% from the prior year.
- Net Margin was 93.58% for Q2 2026 at Alphabet, up from 56.94% in the prior quarter.
- Over five years, Net Margin peaked at 93.58% in Q2 2026 and troughed at 17.92% in Q4 2022.
- A 5-year average of 32.11% and a median of 27.69% in 2024 frame the typical range for Net Margin.
- Across the five-year window, Net Margin plunged 949 bps in 2022 and jumped 6434 bps in 2026, its largest moves.
- Over 5 years, Net Margin stood at 17.92% in 2022, then jumped by 34 bps to 23.97% in 2023, then increased by 15 bps to 27.51% in 2024, then advanced by 10 bps to 30.27% in 2025, then jumped by 209 bps to 93.58% in 2026.
- The last three Net Margin figures came in at 93.58% (Q2 2026), 56.94% (Q1 2026), and 30.27% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | 93.58% |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 65.84% |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | 9.01% |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 10.03% |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | 6.66% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 5.11% |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | -1.39% |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 0.91% |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | 8.14% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 93.58% |
| Mar 31, 2026 | 56.94% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 34.18% |
| Jun 30, 2025 | 29.24% |
| Mar 31, 2025 | 38.28% |
| Dec 31, 2024 | 27.51% |
| Sep 30, 2024 | 29.80% |
| Jun 30, 2024 | 27.87% |
| Mar 31, 2024 | 29.38% |
| Dec 31, 2023 | 23.97% |
| Sep 30, 2023 | 25.67% |
| Jun 30, 2023 | 24.62% |
| Mar 31, 2023 | 21.57% |
| Dec 31, 2022 | 17.92% |
| Sep 30, 2022 | 20.13% |
| Jun 30, 2022 | 22.96% |
| Mar 31, 2022 | 24.17% |
| Dec 31, 2021 | 27.40% |
| Sep 30, 2021 | 29.08% |