Alphabet (GOOG) Net Margin (2014 - 2026)
Alphabet (GOOG) posted quarterly Net Margin of 93.58% for Q2 2026, up 6434.0% year-over-year from 1.43% in Q2 2025, and up 64.34% quarter-over-quarter from 56.94% in Q1 2026.
Alphabet (GOOG) Net Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Net Margin for 13 consecutive years, with 93.58% the latest figure, recorded in Q2 2026.
- In Q2 2026, Net Margin rose 6434.0% year-over-year to 93.58%; the TTM figure through Jun 2026 stood at 54.75% (up 2363.0% YoY), while the FY2025 annual figure was 32.81%, up 421.0% from the prior year.
- Net Margin rose to 93.58% in Q2 2026 per GOOG's latest filing, from 56.94% in the prior quarter.
- Across five years, Net Margin topped out at 93.58% in Q2 2026 and bottomed at 17.92% in Q4 2022.
- Historically, Net Margin has averaged 32.11% across 5 years, with a median of 27.69% in 2024.
- Annual changes were most pronounced in 2022 — Net Margin tumbled 949 bps — and 2026, when it surged 6434 bps.
- Alphabet's Net Margin stood at 17.92% in 2022, then soared by 34 bps to 23.97% in 2023, then gained by 15 bps to 27.51% in 2024, then grew by 10 bps to 30.27% in 2025, then soared by 209 bps to 93.58% in 2026.
- Business Quant data shows GOOG's Net Margin at 93.58% in Q2 2026, 56.94% in Q1 2026, and 30.27% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,259.42 Bn | 3,830.38 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,551.99 Bn | 1,461.73 Bn | 49.47 Bn | 26.07% |
| 3 | Taboola.com | 1,151.58 Bn | 1,151.45 Bn | 139.48 Mn | 0.91% |
| 4 | Baidu | 289.43 Bn | 284.94 Bn | 1.88 Mn | 834.82% |
| 5 | Spotify Technology | 103.94 Bn | 93.70 Bn | 1.75 Bn | 15.91% |
| 6 | Joyy | 78.64 Bn | 77.75 Bn | 205.64 Mn | 9.28% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 15.03% |
| 8 | Nebius | 49.31 Bn | 39.68 Bn | 295.20 Mn | -1.45% |
| 9 | 30.88 Bn | 28.09 Bn | 734.60 Mn | 31.41% | |
| 10 | Tencent Music Entertainment | 27.50 Bn | 24.80 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 93.58% |
| Mar 31, 2026 | 56.94% |
| Dec 31, 2025 | 30.27% |
| Sep 30, 2025 | 34.18% |
| Jun 30, 2025 | 29.24% |
| Mar 31, 2025 | 38.28% |
| Dec 31, 2024 | 27.51% |
| Sep 30, 2024 | 29.80% |
| Jun 30, 2024 | 27.87% |
| Mar 31, 2024 | 29.38% |
| Dec 31, 2023 | 23.97% |
| Sep 30, 2023 | 25.67% |
| Jun 30, 2023 | 24.62% |
| Mar 31, 2023 | 21.57% |
| Dec 31, 2022 | 17.92% |
| Sep 30, 2022 | 20.13% |
| Jun 30, 2022 | 22.96% |
| Mar 31, 2022 | 24.17% |
| Dec 31, 2021 | 27.40% |
| Sep 30, 2021 | 29.08% |