Alphabet GOOG Insider Ownership

NASDAQ GOOG

$347.86 +3.00 (+0.87%)

At close: Oct 9, 2026 · 4:00 PM EDT

Insider Holdings by Owner

1.50Bn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

6.28%

▼-0.013% pp QoQ

Shares Held by Insiders

767.44Mn

filed for Sep 2026

▼-0.21% QoQ

Shares Outstanding

12.23Bn

12,230,000,000 shares

Direct Holdings

722.30Mn

Indirect: 45.14Mn

Net Shares Traded (QoQ)

-1.61Mn

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 11, 2026

Over the past year, GOOG insiders sold $141.16 million of stock (462.93K shares) on the open market and bought none.

A count shows 6 insiders selling GOOG stock on the open market over the past 12 months and none buying.
The largest open-market sales of GOOG in the past 12 months were by Sundar Pichai (Chief Executive Officer), totaling $108.82 million (357.5K shares), most recently on March 18, 2026.
Frances Arnold (Director) made the most recent open-market trade by an insider of Alphabet, a sale of 83 shares for $28,257 on September 30, 2026.
Away from the open market, GOOG insiders received 1.83Mn shares in stock awards, acquired 2.72Mn shares through option exercises and conversions, gave up 837.84K shares to cover taxes or exercise prices and gave away 7.79Mn shares as gifts over the last 12 months.
Business Quant data puts insider holdings in GOOG at 767.44Mn shares across insiders' latest Form 4 filings, or 6.28% of the 12.23Bn shares outstanding; that total is down 0.21% from 769.05Mn shares at the end of Q2 2026 and up 1.51% from 756Mn shares at the end of Q3 2025.
Indirect holdings, through trusts, partnerships, family members and other entities, make up 5.88% (45.14Mn shares) of Alphabet's insider total, with the other 94.12% (722.3Mn shares) held directly.
Per Business Quant, 14 insiders of GOOG hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
Alphabet's three largest insider shareholders, based on their latest Form 4 filings, are Sergey Brin (Director and 10% owner, 717.81Mn shares), L. John Doerr (Director, 38.38Mn shares) and Kavitark Ram Shriram (Director, 4.09Mn shares).
Of the shares held by GOOG insiders, 93.53% belong to Sergey Brin.
Institutions held 60.99% of Alphabet's outstanding shares in their Q2 2026 13F filings.
Over the trailing 12 months, 15 insiders reported transactions in GOOG stock across 169 Form 4 filings.
The insider holdings and trades above for Alphabet reflect Form 4 filings through October 2, 2026.

Form 4 Holdings

Insiders Holding GOOG

Insiders 18

Shares held 1.50Bn

Of outstanding 12.30%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Lawrence Page	Chief Executive Officer	779,377,720	0	779,377,720	51.8%	21 Apr, 2022
2	Brin Sergey	President	717,118,759	0	717,118,759	47.7%	11 Aug, 2026
3	Kavitark Ram Shriram	Director	949,168	2,016,882	2,966,050	0.2%	16 Sep, 2026
4	Sundar Pichai	Chief Executive Officer	2,101,760	0	2,101,760	0.1%	29 Sep, 2026
5	Philipp Schindler	Svp, Chief Business Officer	1,008,748	0	1,008,748	0.1%	29 Sep, 2026
6	Ruth Porat	President And Cio	981,671	0	981,671	0.1%	29 Sep, 2026
7	Anat Ashkenazi	Svp, Chief Financial Officer	206,103	0	206,103	0.0%	29 Sep, 2026
8	Prabhakar Raghavan	Senior Vice President	130,415	0	130,415	0.0%	27 Sep, 2024
9	John Kent Walker	President, Global Affairs, Clo	76,625	0	76,625	0.0%	29 Sep, 2026
10	Roger W. Jr. Ferguson	Director	1,873	53,300	55,173	0.0%	16 Sep, 2026
11	Amie Thuener O'Toole	Vp, Chief Accounting Officer	39,580	0	39,580	0.0%	03 Apr, 2026
12	Marsida Saraci	Vp, Chief Accounting Officer	29,029	0	29,029	0.0%	29 Sep, 2026
13	John L. Hennessy	Director	1,343	23,843	25,186	0.0%	16 Sep, 2026
14	Frances Arnold	Director	20,017	0	20,017	0.0%	02 Oct, 2026
15	R. Martin Chavez	Director	10,930	0	10,930	0.0%	16 Sep, 2026
16	Ann Mather	Director	7,600	0	7,600	0.0%	26 Oct, 2023
17	Robin L Washington	Director	1,433	0	1,433	0.0%	16 Sep, 2026
18	L John Doerr	Director	1,433	0	1,433	0.0%	16 Sep, 2026

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

14,478 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
30 Sep, 2026	Frances Arnold	Director	Disposed S	83	$340.45	$28.26K	19,076	Direct
25 Sep, 2026	Anat Ashkenazi	Svp, Chief Financial Officer	Disposed C	4,131	$0.00	$0	12,468	Direct
25 Sep, 2026	John Kent Walker	President, Global Affairs, Clo	Disposed C	4,747	$0.00	$0	14,329	Direct
25 Sep, 2026	Marsida Saraci	Vp, Chief Accounting Officer	Disposed C	121	$0.00	$0	1,339	Direct
25 Sep, 2026	Philipp Schindler	Svp, Chief Business Officer	Disposed C	6,065	$0.00	$0	18,309	Direct
25 Sep, 2026	Ruth Porat	President And Cio	Disposed C	4,747	$0.00	$0	14,329	Direct
25 Sep, 2026	Sundar Pichai	Chief Executive Officer	Disposed C	3,671	$0.00	$0	202,838	Direct
25 Sep, 2026	Sundar Pichai	Chief Executive Officer	Disposed F	3,705	$339.01	$1.26Mn	199,134	Direct
25 Sep, 2026	Marsida Saraci	Vp, Chief Accounting Officer	Disposed F	122	$339.01	$41.36K	1,217	Direct
25 Sep, 2026	Ruth Porat	President And Cio	Disposed F	4,791	$339.01	$1.62Mn	9,538	Direct
25 Sep, 2026	Anat Ashkenazi	Svp, Chief Financial Officer	Disposed F	4,169	$339.01	$1.41Mn	8,300	Direct
25 Sep, 2026	John Kent Walker	President, Global Affairs, Clo	Disposed F	4,791	$339.01	$1.62Mn	9,538	Direct
25 Sep, 2026	Philipp Schindler	Svp, Chief Business Officer	Disposed F	6,121	$339.01	$2.08Mn	12,188	Direct
25 Sep, 2026	Anat Ashkenazi	Svp, Chief Financial Officer	Disposed C	4,258	$0.00	$0	47,080	Direct
25 Sep, 2026	Ruth Porat	President And Cio	Disposed C	4,258	$0.00	$0	47,080	Direct
25 Sep, 2026	Sundar Pichai	Chief Executive Officer	Acquired C	3,671	$0.00	$0	1,675,066	Direct
25 Sep, 2026	John Kent Walker	President, Global Affairs, Clo	Disposed C	4,258	$0.00	$0	47,080	Direct
25 Sep, 2026	Marsida Saraci	Vp, Chief Accounting Officer	Disposed C	101	$0.00	$0	3,548	Direct
25 Sep, 2026	Philipp Schindler	Svp, Chief Business Officer	Disposed C	5,379	$0.00	$0	59,469	Direct
25 Sep, 2026	Marsida Saraci	Vp, Chief Accounting Officer	Disposed F	102	$339.01	$34.58K	3,446	Direct

Showing 1 to 20 of 14,478 transactions