Alphabet (GOOG) Intangibles (2014 - 2026)

Alphabet (GOOG) posted quarterly Intangibles of $9.1 billion for Q2 2026, down 3.59% quarter-over-quarter from $9.4 billion in Q1 2026.

Alphabet (GOOG) Intangibles (2014 - 2026) Analysis & Trends

Alphabet (GOOG) has reported Intangibles for 12 consecutive years, with $9.1 billion the latest figure, recorded in Q2 2026.

In Q2 2026, Intangibles changed N/A year-over-year to $9.1 billion; the TTM figure through Jun 2026 stood at $9.1 billion (changed N/A YoY), while the FY2025 annual figure was $1.3 billion, changed N/A from the prior year.
Intangibles slipped to $9.1 billion in Q2 2026 per GOOG's latest filing, from $9.4 billion in the prior quarter.
Across five years, Intangibles topped out at $9.4 billion in Q1 2026 and bottomed at $1.3 billion in Q4 2025.
Historically, Intangibles has averaged $3.3 billion across 4 years, with a median of $2.0 billion in 2023.
Annual changes were most pronounced in 2022 — Intangibles declined 27.98% — and 2023, when it surged 49.89%.
Alphabet's Intangibles stood at $2.1 billion in 2022, then dropped by 12.04% to $1.8 billion in 2023, then plunged by 30.01% to $1.3 billion in 2025, then soared by 609.66% to $9.1 billion in 2026.
Business Quant data shows GOOG's Intangibles at $9.1 billion in Q2 2026, $9.4 billion in Q1 2026, and $1.3 billion in Q4 2025.

#	Company	Market Cap	Enterprise Value	Gross Profit (Qtr)	Intangibles (Qtr)
1	Alphabet	4,206.86 Bn	3,777.82 Bn	73.85 Bn	9.11 Bn
2	Meta Platforms	1,538.10 Bn	1,447.84 Bn	49.47 Bn	-
3	Taboola.com	1,136.28 Bn	1,136.15 Bn	139.48 Mn	2.58 Mn
4	Baidu	289.19 Bn	284.70 Bn	1.88 Mn	633.00 Mn
5	Spotify Technology	102.90 Bn	92.66 Bn	1.75 Bn	48.00 Mn
6	Joyy	77.62 Bn	76.74 Bn	205.64 Mn	725.28 Mn
7	BILI Social International	60.58 Bn	60.58 Bn	405,933.00	99,574.00
8	Nebius	49.31 Bn	39.68 Bn	295.20 Mn	48.30 Mn
9	Reddit	30.48 Bn	27.70 Bn	734.60 Mn	10.57 Mn
10	Tencent Music Entertainment	26.96 Bn	24.26 Bn	514.00 Mn	402.00 Mn

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