Alphabet (GOOG) Intangibles (2014 - 2026)
Alphabet's (GOOG) quarterly Intangibles came in at $9.1 billion in Q2 2026, down 3.59% quarter-over-quarter from $9.4 billion in Q1 2026.
Analysis
Alphabet (GOOG) Intangibles (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Intangibles for 12 consecutive years, with $9.1 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Intangibles changed N/A year-over-year to $9.1 billion in Q2 2026; TTM through Jun 2026 was $9.1 billion, a N/A change from a year earlier, with the FY2025 full-year figure at $1.3 billion, changed N/A from the prior year.
- Intangibles was $9.1 billion for Q2 2026 at Alphabet, down from $9.4 billion in the prior quarter.
- Over five years, Intangibles peaked at $9.4 billion in Q1 2026 and troughed at $1.3 billion in Q4 2025.
- A 4-year average of $3.3 billion and a median of $2.0 billion in 2023 frame the typical range for Intangibles.
- Across the five-year window, Intangibles dropped 27.98% in 2022 and jumped 49.89% in 2023, its largest moves.
- Over 4 years, Intangibles stood at $2.1 billion in 2022, then decreased by 12.04% to $1.8 billion in 2023, then plunged by 30.01% to $1.3 billion in 2025, then jumped by 609.66% to $9.1 billion in 2026.
- The last three Intangibles figures came in at $9.1 billion (Q2 2026), $9.4 billion (Q1 2026), and $1.3 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | 9.11 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 355.66 Mn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | - |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 7.32 Mn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | 87.87 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | 217.45 Mn |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 254.56 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | - |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 2.58 Mn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | 19.89 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 9.11 Bn |
| Mar 31, 2026 | 9.44 Bn |
| Dec 31, 2025 | 1.28 Bn |
| Sep 30, 2023 | 1.83 Bn |
| Jun 30, 2023 | 1.97 Bn |
| Mar 31, 2023 | 1.97 Bn |
| Dec 31, 2022 | 2.08 Bn |
| Sep 30, 2022 | 2.19 Bn |
| Jun 30, 2022 | 1.38 Bn |
| Mar 31, 2022 | 1.31 Bn |
| Dec 31, 2021 | 1.42 Bn |
| Sep 30, 2021 | 1.55 Bn |
| Jun 30, 2021 | 1.63 Bn |
| Mar 31, 2021 | 1.82 Bn |
| Dec 31, 2020 | 1.45 Bn |
| Sep 30, 2020 | 1.52 Bn |
| Jun 30, 2020 | 1.70 Bn |
| Mar 31, 2020 | 1.84 Bn |
| Dec 31, 2019 | 1.98 Bn |
| Sep 30, 2019 | 1.75 Bn |