Alphabet GOOG
NASDAQ GOOG
$344.41 +0.73 (+0.21%)
At close: Sep 18, 2026 · 4:00 PM EDT

Alphabet (GOOG) Intangibles (2014 - 2026)

Alphabet's (GOOG) quarterly Intangibles came in at $9.1 billion in Q2 2026, down 3.59% quarter-over-quarter from $9.4 billion in Q1 2026.

Analysis

Alphabet (GOOG) Intangibles (2014 - 2026) Analysis & Trends

Alphabet (GOOG) has reported Intangibles for 12 consecutive years, with $9.1 billion the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Intangibles changed N/A year-over-year to $9.1 billion in Q2 2026; TTM through Jun 2026 was $9.1 billion, a N/A change from a year earlier, with the FY2025 full-year figure at $1.3 billion, changed N/A from the prior year.
  • Intangibles was $9.1 billion for Q2 2026 at Alphabet, down from $9.4 billion in the prior quarter.
  • Over five years, Intangibles peaked at $9.4 billion in Q1 2026 and troughed at $1.3 billion in Q4 2025.
  • A 4-year average of $3.3 billion and a median of $2.0 billion in 2023 frame the typical range for Intangibles.
  • Across the five-year window, Intangibles dropped 27.98% in 2022 and jumped 49.89% in 2023, its largest moves.
  • Over 4 years, Intangibles stood at $2.1 billion in 2022, then decreased by 12.04% to $1.8 billion in 2023, then plunged by 30.01% to $1.3 billion in 2025, then jumped by 609.66% to $9.1 billion in 2026.
  • The last three Intangibles figures came in at $9.1 billion (Q2 2026), $9.4 billion (Q1 2026), and $1.3 billion (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Alphabet 4,184.93 Bn 3,755.89 Bn 73.85 Bn 9.11 Bn
2 AppLovin 103.29 Bn 100.24 Bn 1.70 Bn 355.66 Mn
3 Trade Desk 6.54 Bn 5.05 Bn 530.72 Mn -
4 Magnite 3.61 Bn 3.27 Bn 130.79 Mn 7.32 Mn
5 DoubleVerify Holdings 2.08 Bn 1.87 Bn 161.31 Mn 87.87 Mn
6 Digital Turbine 1.28 Bn 1.24 Bn - 217.45 Mn
7 Quinstreet 991.48 Mn 863.16 Mn 49.81 Mn 254.56 Mn
8 Ibotta 965.22 Mn 817.04 Mn 69.72 Mn -
9 Taboola.com 906.66 Mn 773.61 Mn 139.48 Mn 2.58 Mn
10 Mntn 837.08 Mn 599.80 Mn 66.30 Mn 19.89 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 9.11 Bn
Mar 31, 2026 9.44 Bn
Dec 31, 2025 1.28 Bn
Sep 30, 2023 1.83 Bn
Jun 30, 2023 1.97 Bn
Mar 31, 2023 1.97 Bn
Dec 31, 2022 2.08 Bn
Sep 30, 2022 2.19 Bn
Jun 30, 2022 1.38 Bn
Mar 31, 2022 1.31 Bn
Dec 31, 2021 1.42 Bn
Sep 30, 2021 1.55 Bn
Jun 30, 2021 1.63 Bn
Mar 31, 2021 1.82 Bn
Dec 31, 2020 1.45 Bn
Sep 30, 2020 1.52 Bn
Jun 30, 2020 1.70 Bn
Mar 31, 2020 1.84 Bn
Dec 31, 2019 1.98 Bn
Sep 30, 2019 1.75 Bn