Growth Metrics

Alphabet (GOOG) Intangibles (2014 - 2026)

Alphabet (GOOG) reported Intangibles of $9.4 billion for Q1 2026, up 636.09% on a QoQ basis from $1.3 billion in Q4 2025.

Alphabet (GOOG) has 12 years of Intangibles data on file, last reported at $9.4 billion in Q1 2026.

  • Quarterly Intangibles changed N/A year-over-year to $9.4 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $9.4 billion (changed N/A YoY) and the FY2025 annual result came in at $1.3 billion, changed N/A from the prior year.
  • Intangibles improved to $9.4 billion in Q1 2026 per GOOG's latest filing, from $1.3 billion in the prior quarter.
  • Across five years, Intangibles topped out at $9.4 billion in Q1 2026 and bottomed at $1.3 billion in Q4 2025.
  • The 4-year median for Intangibles is $2.0 billion (2023), against an average of $2.6 billion.
  • The widest annual swing landed in 2022, when Intangibles slipped 27.98%; it then soared 49.89% in 2023.
  • Tracing GOOG's Intangibles over 4 years: stood at $2.1 billion in 2022, then retreated by 12.04% to $1.8 billion in 2023, then sank by 30.01% to $1.3 billion in 2025, then soared by 636.09% to $9.4 billion in 2026.
  • Per Business Quant, the three latest GOOG Intangibles figures stand at $9.4 billion (Q1 2026), $1.3 billion (Q4 2025), and $1.8 billion (Q3 2023).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Alphabet 4,554.43 Bn 4,338.81 Bn 102.29 Bn 9.44 Bn
2 Meta Platforms 1,602.78 Bn 1,521.60 Bn 46.09 Bn -
3 Spotify Technology 119.86 Bn 109.62 Bn 1.75 Bn 48.00 Mn
4 Reddit 33.71 Bn 30.94 Bn 511.94 Mn 13.04 Mn
5 Nebius 22.38 Bn 22.38 Bn 295.20 Mn 48.30 Mn
6 Pinterest 12.76 Bn 11.46 Bn 768.96 Mn 87.80 Mn
7 Kanzhun 12.59 Bn 10.49 Bn 255.62 Bn 13.96 Mn
8 Snap 9.64 Bn 6.81 Bn 1.29 Bn 93.87 Mn
9 Match 8.43 Bn 7.41 Bn 653.28 Mn 152.41 Mn
10 Zillow 8.25 Bn 7.47 Bn 519.00 Mn 272.00 Mn

Historic Data

Download Data 🔒
DateValue
Mar 31, 2026 9.44 Bn
Dec 31, 2025 1.28 Bn
Sep 30, 2023 1.83 Bn
Jun 30, 2023 1.97 Bn
Mar 31, 2023 1.97 Bn
Dec 31, 2022 2.08 Bn
Sep 30, 2022 2.19 Bn
Jun 30, 2022 1.38 Bn
Mar 31, 2022 1.31 Bn
Dec 31, 2021 1.42 Bn
Sep 30, 2021 1.55 Bn
Jun 30, 2021 1.63 Bn
Mar 31, 2021 1.82 Bn
Dec 31, 2020 1.45 Bn
Sep 30, 2020 1.52 Bn
Jun 30, 2020 1.70 Bn
Mar 31, 2020 1.84 Bn
Dec 31, 2019 1.98 Bn
Sep 30, 2019 1.75 Bn
Jun 30, 2019 1.90 Bn
Mar 31, 2019 2.06 Bn
Dec 31, 2018 2.22 Bn
Sep 30, 2018 2.45 Bn
Jun 30, 2018 2.66 Bn
Mar 31, 2018 2.81 Bn
Dec 31, 2017 2.69 Bn
Sep 30, 2017 2.88 Bn
Jun 30, 2017 2.93 Bn
Mar 31, 2017 3.14 Bn
Dec 31, 2016 3.31 Bn
Sep 30, 2016 3.37 Bn
Jun 30, 2016 3.45 Bn
Mar 31, 2016 3.66 Bn
Dec 31, 2015 3.85 Bn
Sep 30, 2015 4.02 Bn
Dec 31, 2014 4.61 Bn