Alphabet (GOOG) EBT Margin (2014 - 2026)
Alphabet's (GOOG) quarterly EBT Margin came in at 115.82% in Q2 2026, up 8063.0% year-over-year from 1.42% in Q2 2025, and up 64.43% quarter-over-quarter from 70.44% in Q1 2026.
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Alphabet (GOOG) EBT Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported EBT Margin for 13 consecutive years, with 115.82% the latest figure, recorded in Q2 2026.
- On a quarterly basis, EBT Margin rose 8063.0% year-over-year to 115.82% in Q2 2026; TTM through Jun 2026 was 67.12%, a 2951.0% increase from a year earlier, with the FY2025 full-year figure at 39.43%, up 520.0% from the prior year.
- EBT Margin was 115.82% for Q2 2026 at Alphabet, up from 70.44% in the prior quarter.
- Over five years, EBT Margin peaked at 115.82% in Q2 2026 and troughed at 22.55% in Q4 2022.
- A 5-year average of 38.59% and a median of 32.97% in 2024 frame the typical range for EBT Margin.
- Across the five-year window, EBT Margin slumped 1192 bps in 2022 and soared 8063 bps in 2026, its largest moves.
- Over 5 years, EBT Margin stood at 22.55% in 2022, then grew by 25 bps to 28.28% in 2023, then rose by 18 bps to 33.42% in 2024, then gained by 3 bps to 34.36% in 2025, then surged by 237 bps to 115.82% in 2026.
- The last three EBT Margin figures came in at 115.82% (Q2 2026), 70.44% (Q1 2026), and 34.36% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | 115.82% |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 78.26% |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | 15.82% |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 13.25% |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | 11.30% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 4.55% |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | -0.60% |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 1.53% |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | 11.10% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 115.82% |
| Mar 31, 2026 | 70.44% |
| Dec 31, 2025 | 34.36% |
| Sep 30, 2025 | 42.98% |
| Jun 30, 2025 | 35.19% |
| Mar 31, 2025 | 46.31% |
| Dec 31, 2024 | 33.42% |
| Sep 30, 2024 | 35.92% |
| Jun 30, 2024 | 32.51% |
| Mar 31, 2024 | 35.16% |
| Dec 31, 2023 | 28.28% |
| Sep 30, 2023 | 27.64% |
| Jun 30, 2023 | 29.36% |
| Mar 31, 2023 | 26.09% |
| Dec 31, 2022 | 22.55% |
| Sep 30, 2022 | 23.49% |
| Jun 30, 2022 | 27.29% |
| Mar 31, 2022 | 27.84% |
| Dec 31, 2021 | 32.40% |
| Sep 30, 2021 | 35.42% |