Alphabet (GOOG) EBIT Margin (2014 - 2026)
Alphabet (GOOG) reported EBIT Margin of 36.12% for Q1 2026, up 220.0% year-over-year from 11.29% in Q1 2025, and up 14.42% on a QoQ basis from 31.57% in Q4 2025.
Alphabet (GOOG) has 13 years of EBIT Margin data on file, last reported at 36.12% in Q1 2026.
- Quarterly EBIT Margin rose 220.0% year-over-year to 36.12% in Q1 2026, while the trailing twelve-month figure through Mar 2026 was 32.69% (up 2.0% YoY) and the FY2025 annual result came in at 32.03%, down 8.0% from the prior year.
- EBIT Margin climbed to 36.12% in Q1 2026 per GOOG's latest filing, from 31.57% in the prior quarter.
- Across five years, EBIT Margin topped out at 36.12% in Q1 2026 and bottomed at 23.88% in Q4 2022.
- The 5-year median for EBIT Margin is 30.51% (2025), against an average of 29.92%.
- The widest annual swing landed in 2022, when EBIT Margin sank 750 bps; it then soared 667 bps in 2024.
- Tracing GOOG's EBIT Margin over 5 years: stood at 23.88% in 2022, then rose by 15 bps to 27.46% in 2023, then gained by 17 bps to 32.11% in 2024, then retreated by 2 bps to 31.57% in 2025, then gained by 14 bps to 36.12% in 2026.
- Per Business Quant, the three latest GOOG EBIT Margin figures stand at 36.12% (Q1 2026), 31.57% (Q4 2025), and 30.51% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,554.43 Bn | 4,338.81 Bn | 102.29 Bn | 36.12% |
| 2 | Meta Platforms | 1,602.78 Bn | 1,521.60 Bn | 46.09 Bn | 40.62% |
| 3 | Spotify Technology | 119.86 Bn | 109.62 Bn | 1.75 Bn | 15.77% |
| 4 | 33.71 Bn | 30.94 Bn | 511.94 Mn | 27.57% | |
| 5 | Nebius | 22.38 Bn | 22.38 Bn | 295.20 Mn | -32.08% |
| 6 | 12.76 Bn | 11.46 Bn | 768.96 Mn | -7.97% | |
| 7 | Kanzhun | 12.59 Bn | 10.49 Bn | 255.62 Bn | 30.02% |
| 8 | Snap | 9.64 Bn | 6.81 Bn | 1.29 Bn | -4.87% |
| 9 | Match | 8.43 Bn | 7.41 Bn | 653.28 Mn | 27.37% |
| 10 | Zillow | 8.25 Bn | 7.47 Bn | 519.00 Mn | 5.08% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 36.12% |
| Dec 31, 2025 | 31.57% |
| Sep 30, 2025 | 30.51% |
| Jun 30, 2025 | 32.43% |
| Mar 31, 2025 | 33.92% |
| Dec 31, 2024 | 32.11% |
| Sep 30, 2024 | 32.31% |
| Jun 30, 2024 | 32.36% |
| Mar 31, 2024 | 31.63% |
| Dec 31, 2023 | 27.46% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | 29.27% |
| Mar 31, 2023 | 24.95% |
| Dec 31, 2022 | 23.88% |
| Sep 30, 2022 | 24.80% |
| Jun 30, 2022 | 27.92% |
| Mar 31, 2022 | 29.55% |
| Dec 31, 2021 | 29.05% |
| Sep 30, 2021 | 32.30% |
| Jun 30, 2021 | 31.29% |
| Mar 31, 2021 | 29.72% |
| Dec 31, 2020 | 27.51% |
| Sep 30, 2020 | 24.28% |
| Jun 30, 2020 | 16.67% |
| Mar 31, 2020 | 19.38% |
| Dec 31, 2019 | 20.11% |
| Sep 30, 2019 | 22.66% |
| Jun 30, 2019 | 23.57% |
| Mar 31, 2019 | 18.18% |
| Dec 31, 2018 | 20.93% |
| Sep 30, 2018 | 25.56% |
| Jun 30, 2018 | 9.32% |
| Mar 31, 2018 | 24.51% |
| Dec 31, 2017 | 23.81% |
| Sep 30, 2017 | 28.02% |
| Jun 30, 2017 | 15.89% |
| Mar 31, 2017 | 26.54% |
| Dec 31, 2016 | 25.47% |
| Sep 30, 2016 | 25.69% |
| Jun 30, 2016 | 27.76% |
| Mar 31, 2016 | 26.37% |
| Dec 31, 2015 | 25.22% |
| Sep 30, 2015 | 25.21% |
| Jun 30, 2015 | 27.22% |
| Mar 31, 2015 | 25.77% |
| Dec 31, 2014 | 24.30% |
| Sep 30, 2014 | 22.54% |