Alphabet (GOOG) EBIT Margin (2014 - 2026)
Alphabet (GOOG) posted quarterly EBIT Margin of 34.03% for Q2 2026, up 160.0% year-over-year from 13.09% in Q2 2025, and down 5.78% quarter-over-quarter from 36.12% in Q1 2026.
Alphabet (GOOG) EBIT Margin (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported EBIT Margin for 13 consecutive years, with 34.03% the latest figure, recorded in Q2 2026.
- In Q2 2026, EBIT Margin rose 160.0% year-over-year to 34.03%; the TTM figure through Jun 2026 stood at 33.11% (up 43.0% YoY), while the FY2025 annual figure was 32.03%, down 8.0% from the prior year.
- EBIT Margin slipped to 34.03% in Q2 2026 per GOOG's latest filing, from 36.12% in the prior quarter.
- Across five years, EBIT Margin topped out at 36.12% in Q1 2026 and bottomed at 23.88% in Q4 2022.
- Historically, EBIT Margin has averaged 30.15% across 5 years, with a median of 31.04% in 2025.
- Annual changes were most pronounced in 2022 — EBIT Margin tumbled 750 bps — and 2024, when it surged 667 bps.
- Alphabet's EBIT Margin stood at 23.88% in 2022, then climbed by 15 bps to 27.46% in 2023, then grew by 17 bps to 32.11% in 2024, then dropped by 2 bps to 31.57% in 2025, then increased by 8 bps to 34.03% in 2026.
- Business Quant data shows GOOG's EBIT Margin at 34.03% in Q2 2026, 36.12% in Q1 2026, and 31.57% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBIT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,239.00 Bn | 3,809.96 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,535.20 Bn | 1,444.94 Bn | 49.47 Bn | 30.88% |
| 3 | Taboola.com | 1,139.07 Bn | 1,138.93 Bn | 139.48 Mn | 1.52% |
| 4 | Baidu | 289.02 Bn | 284.53 Bn | 1.88 Mn | 10.61% |
| 5 | Spotify Technology | 102.92 Bn | 92.68 Bn | 1.75 Bn | 23.32% |
| 6 | Joyy | 77.84 Bn | 76.96 Bn | 205.64 Mn | 3.14% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 18.99% |
| 8 | Nebius | 49.06 Bn | 39.43 Bn | 295.20 Mn | -32.08% |
| 9 | 30.48 Bn | 27.70 Bn | 734.60 Mn | 28.79% | |
| 10 | Tencent Music Entertainment | 27.04 Bn | 24.34 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 34.03% |
| Mar 31, 2026 | 36.12% |
| Dec 31, 2025 | 31.57% |
| Sep 30, 2025 | 30.51% |
| Jun 30, 2025 | 32.43% |
| Mar 31, 2025 | 33.92% |
| Dec 31, 2024 | 32.11% |
| Sep 30, 2024 | 32.31% |
| Jun 30, 2024 | 32.36% |
| Mar 31, 2024 | 31.63% |
| Dec 31, 2023 | 27.46% |
| Sep 30, 2023 | 27.83% |
| Jun 30, 2023 | 29.27% |
| Mar 31, 2023 | 24.95% |
| Dec 31, 2022 | 23.88% |
| Sep 30, 2022 | 24.80% |
| Jun 30, 2022 | 27.92% |
| Mar 31, 2022 | 29.55% |
| Dec 31, 2021 | 29.05% |
| Sep 30, 2021 | 32.30% |