Cricut (CRCT) Gross Margin (2020 - 2026)
Cricut (CRCT) reported Gross Margin of 74.48% for Q2 2026, up 15.49 percentage points from 59.00% a year earlier and up 16.36 percentage points from the prior quarter.
Cricut (CRCT) Gross Margin (2020 - 2026) Analysis & Trends
Over the twelve months ended Jun 30, 2026, Cricut's Gross Margin came in at 57.94%, up 5.79 percentage points year-over-year; for FY2025, it was 55.08%, up 5.57 percentage points from FY2024.
- Gross Margin has increased for six consecutive years, with a five-year change of +20.43 percentage points (FY2020 to FY2025).
- By year, Gross Margin came in at 49.51% in FY2024 (+4.65 pp), 44.87% in FY2023 (+5.39 pp), 39.48% in FY2022 (+4.46 pp) and 35.02% in FY2021 (+0.36 pp).
- The Q2 2026 figure ranks as the highest quarterly Gross Margin in data going back to Q1 2020.
- Year over year, Gross Margin gained in six of the last eight quarters, with an average year-over-year change of +4.77 percentage points.
- The high point for year-over-year Gross Margin in five years was Q2 2026 (a gain of 15.49 percentage points); the low point was Q4 2021 (a drop of 6.60 percentage points).
- Per Business Quant data, the three quarters before Q2 2026 came in at 58.13% (Q1 2026), 47.37% (Q4 2025) and 55.21% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | SharkNinja | 27.21 Bn | 24.88 Bn | 860.34 Mn | 48.73% |
| 2 | Somnigroup International | 13.20 Bn | 12.74 Bn | 817.20 Mn | 44.81% |
| 3 | Hni | 3.42 Bn | 2.99 Bn | 647.20 Mn | 43.96% |
| 4 | Newell Brands | 2.39 Bn | 1.55 Bn | 812.00 Mn | 40.72% |
| 5 | Sonos | 2.09 Bn | 987.86 Mn | 189.31 Mn | 50.45% |
| 6 | Whirlpool | 1.89 Bn | -1.58 Bn | 442.00 Mn | 12.57% |
| 7 | Millerknoll | 1.47 Bn | 769.70 Mn | 385.30 Mn | 41.73% |
| 8 | Corsair Gaming | 1.44 Bn | 968.13 Mn | 104.29 Mn | 33.18% |
| 9 | Cricut | 1.36 Bn | 334.37 Mn | 116.41 Mn | 74.48% |
| 10 | Arhaus | 1.35 Bn | 431.91 Mn | 172.07 Mn | 44.71% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 74.48% |
| Mar 31, 2026 | 58.13% |
| Dec 31, 2025 | 47.37% |
| Sep 30, 2025 | 55.21% |
| Jun 30, 2025 | 59.00% |
| Mar 31, 2025 | 60.47% |
| Dec 31, 2024 | 44.91% |
| Sep 30, 2024 | 46.08% |
| Jun 30, 2024 | 53.49% |
| Mar 31, 2024 | 54.72% |
| Dec 31, 2023 | 41.96% |
| Sep 30, 2023 | 46.84% |
| Jun 30, 2023 | 49.31% |
| Mar 31, 2023 | 42.30% |
| Dec 31, 2022 | 29.78% |
| Sep 30, 2022 | 46.23% |
| Jun 30, 2022 | 46.49% |
| Mar 31, 2022 | 40.45% |
| Dec 31, 2021 | 27.03% |
| Sep 30, 2021 | 39.24% |
Cricut Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=CRCT&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "CRCT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=CRCT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();