Platform was Cricut’s largest product and service line in fiscal 2025, bringing in $327.40M of $708.78M (46%).
| Product and Service | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Products | $355.09M | $257.82M | $207.12M | $188.94M | |||
| Accessories & Materials | — | — | — | — | |||
| Platform | $278.65M | $309.01M | $312.98M | $327.40M | |||
| Connected Machines | $252.56M | $198.31M | $192.44M | $192.44M | |||
| Subscriptions | — | — | — | — | |||
| Total | $886.30M | $765.15M | $712.54M | $708.78M |
Cricut brought in $708.78M from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 0.5% from $712.54M in fiscal 2024. Platform was the largest at $327.40M (46.2%), ahead of Connected Machines at $192.44M (27.2%) and Products at $188.94M (26.7%).
Compared with fiscal 2024, Platform grew fastest, up 4.6% to $327.40M, while Products fell the most, down 8.8% to $188.94M. From fiscal 2022 to 2025, combined revenue from these lines fell from $886.30M to $708.78M, a compound annual decline of 7.2%. Platform's share of the total rose from 31.4% to 46.2%.
Products was Cricut’s largest segment in fiscal 2025, bringing in $381.38M of $708.78M (54%).
| Segment | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Products | $607.65M | $456.14M | $399.56M | $381.38M | |||
| Accessories & Materials | — | — | — | — | |||
| Connected Machines | — | — | — | — | |||
| Platform | $278.65M | $309.01M | $312.98M | $327.40M | |||
| Subscriptions | — | — | — | — | |||
| Total | $886.30M | $765.15M | $712.54M | $708.78M |
Cricut brought in $708.78M from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 0.5% from $712.54M in fiscal 2024. Products was the largest at $381.38M (53.8%), ahead of Platform at $327.40M (46.2%).
Compared with fiscal 2024, Platform grew 4.6% to $327.40M, while Products fell 4.6% to $381.38M. From fiscal 2022 to 2025, combined revenue from these segments fell from $886.30M to $708.78M, a compound annual decline of 7.2%. Products' share of the total fell from 68.6% to 53.8%.
North America was Cricut’s largest region in fiscal 2025, bringing in $539.08M of $708.78M (76%).
| Geography | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| North America | $743.96M | $609.93M | $555.05M | $539.08M | |||
| International | $142.33M | $155.21M | $157.49M | $169.70M | |||
| Total | $886.30M | $765.15M | $712.54M | $708.78M |
Cricut brought in $708.78M from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 0.5% from $712.54M in fiscal 2024. North America was the largest at $539.08M (76.1%), ahead of International at $169.70M (23.9%).
Compared with fiscal 2024, International grew 7.8% to $169.70M, while North America fell 2.9% to $539.08M. From fiscal 2022 to 2025, combined revenue from these regions fell from $886.30M to $708.78M, a compound annual decline of 7.2%. North America's share of the total fell from 83.9% to 76.1%.
Cricut (CRCT) reports its revenue by product and service, by segment and by geography. In fiscal 2025, Platform was its largest product and service line, bringing in $327.40M (46.2% of the total), followed by Connected Machines at $192.44M (27.2%).
Platform was Cricut's largest product and service line in fiscal 2025, bringing in $327.40M, or 46.2% of the $708.78M total across its three product and service lines.
Products was Cricut's largest segment in fiscal 2025, bringing in $381.38M, or 53.8% of the $708.78M total across its two segments.
North America was Cricut's largest region in fiscal 2025, bringing in $539.08M, or 76.1% of the $708.78M total across its two regions.
Among Cricut's product and service lines that make up at least 2% of revenue, Platform grew fastest in fiscal 2025, up 4.6% from $312.98M to $327.40M.
Every figure comes from Cricut's annual financial filings, as reported. Each line keeps the name Cricut gives it, and years follow its fiscal calendar.
Cricut's revenue by product and service goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.