Cardlytics (CDLX) Goodwill (2021 - 2026)
Cardlytics' Goodwill came in at $110.31 million for Q2 2026, down 30.8% from $159.43 million a year earlier and unchanged from the prior quarter.
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Analysis
Cardlytics (CDLX) Goodwill (2021 - 2026) Analysis & Trends
Going back to Q1 2021, Cardlytics' Goodwill data covers 22 quarters.
- Goodwill has declined in each of the last four years, with a four-year compound annual growth rate of -37.9% (FY2021 to FY2025).
- Going back by year, Goodwill was $159.43 million in FY2024 (-42.5%), $277.2 million in FY2023 (-21.4%), $352.72 million in FY2022 (-52.5%) and $742.52 million in FY2021.
- The five-year range for quarterly Goodwill is $110.31 million (Q3 2025) to $747.58 million (Q1 2022).
- Year-over-year, Goodwill has declined for 17 consecutive quarters, with an average decline of 38.2% over the last eight quarters.
- The fastest year-over-year change in Goodwill over five years came in Q1 2022 (growth of 267.9%), and the weakest in Q3 2024 (a decline of 54.8%).
- Business Quant data shows CDLX's Goodwill at $110.31 million (Q1 2026), $110.31 million (Q4 2025) and $110.31 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,164.76 Bn | 3,922.28 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,823.40 Bn | 1,525.92 Bn | 49.47 Bn |
| 3 | Netflix | 288.27 Bn | 248.47 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 252.72 Bn | 70.58 Bn | 15.11 Bn |
| 5 | Shopify | 186.52 Bn | 163.71 Bn | 1.71 Bn |
| 6 | Uber Technologies | 139.11 Bn | 111.09 Bn | 6.38 Bn |
| 7 | Booking Holdings | 123.13 Bn | 56.18 Bn | - |
| 8 | PDD Holdings | 111.72 Bn | -140.21 Bn | 9.45 Bn |
| 9 | AppLovin | 103.35 Bn | 93.38 Bn | 1.70 Bn |
| 10 | Cardlytics | 17.12 Mn | -163.41 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 110.31 Mn |
| Mar 31, 2026 | 110.31 Mn |
| Dec 31, 2025 | 110.31 Mn |
| Sep 30, 2025 | 110.31 Mn |
| Jun 30, 2025 | 159.43 Mn |
| Mar 31, 2025 | 159.43 Mn |
| Dec 31, 2024 | 159.43 Mn |
| Sep 30, 2024 | 159.43 Mn |
| Jun 30, 2024 | 277.20 Mn |
| Mar 31, 2024 | 277.20 Mn |
| Dec 31, 2023 | 277.20 Mn |
| Sep 30, 2023 | 352.72 Mn |
| Jun 30, 2023 | 352.72 Mn |
| Mar 31, 2023 | 352.72 Mn |
| Dec 31, 2022 | 352.72 Mn |
| Sep 30, 2022 | 665.81 Mn |
| Jun 30, 2022 | 665.81 Mn |
| Mar 31, 2022 | 747.58 Mn |
| Dec 31, 2021 | 742.52 Mn |
| Sep 30, 2021 | 718.95 Mn |
API Access
Cardlytics Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=CDLX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "CDLX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=CDLX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();