Cardlytics (CDLX) Goodwill (2021 - 2026)

Cardlytics (CDLX) posted Goodwill of $110.3 million for Q1 2026, little changed on a QoQ basis from $110.3 million in Q4 2025, and down 30.81% year-over-year from $159.4 million in Q1 2025.

Cardlytics (CDLX) Goodwill (2021 - 2026) Analysis & Trends

Cardlytics' Goodwill history runs 6 years deep, the most recent figure standing at $110.3 million for Q1 2026.

  • Quarterly Goodwill fell 30.81% year-over-year to $110.3 million in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $110.3 million (down 30.81% YoY) and the FY2025 annual result came in at $110.3 million, down 30.81% from the prior year.
  • Goodwill was $110.3 million for Q1 2026 at Cardlytics, roughly flat from $110.3 million in the prior quarter.
  • Across five years, Goodwill topped out at $747.6 million in Q1 2022 and bottomed at $110.3 million in Q3 2025.
  • A 5-year average of $298.8 million and a median of $277.2 million in 2023 frame the typical range for Goodwill.
  • Annual changes were most pronounced in 2022 — Goodwill soared 267.94% — and 2024, when it tumbled 54.8%.
  • Cardlytics' Goodwill stood at $352.7 million in 2022, then declined by 21.41% to $277.2 million in 2023, then plunged by 42.49% to $159.4 million in 2024, then tumbled by 30.81% to $110.3 million in 2025, then changed by 0.0% to $110.3 million in 2026.
  • Business Quant data shows CDLX's Goodwill at $110.3 million in Q1 2026, $110.3 million in Q4 2025, and $110.3 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn
2 Wpp 26.03 Bn 22.66 Bn -
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn
10 Cardlytics 21.20 Mn -38.60 Mn -

Historic Data

Download Data
DateValue
Mar 31, 2026 110.31 Mn
Dec 31, 2025 110.31 Mn
Sep 30, 2025 110.31 Mn
Jun 30, 2025 159.43 Mn
Mar 31, 2025 159.43 Mn
Dec 31, 2024 159.43 Mn
Sep 30, 2024 159.43 Mn
Jun 30, 2024 277.20 Mn
Mar 31, 2024 277.20 Mn
Dec 31, 2023 277.20 Mn
Sep 30, 2023 352.72 Mn
Jun 30, 2023 352.72 Mn
Mar 31, 2023 352.72 Mn
Dec 31, 2022 352.72 Mn
Sep 30, 2022 665.81 Mn
Jun 30, 2022 455.10 Mn
Mar 31, 2022 747.58 Mn
Dec 31, 2021 742.52 Mn
Sep 30, 2021 718.95 Mn
Jun 30, 2021 718.49 Mn