Cardlytics Direct was Cardlytics’s largest segment in fiscal 2025, bringing in $212.33M of $233.27M (91%).
| Segment | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Cardlytics Direct | $277.19M | $285.43M | $255.62M | $212.33M | ||||||
| Bridg Acquisition | $21.36M | $23.78M | $22.68M | $20.95M | ||||||
| Other Platform Solutions | — | — | — | — | ||||||
| Total | $298.54M | $309.20M | $278.30M | $233.27M |
Cardlytics brought in $233.27M from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 16.2% from $278.30M in fiscal 2024. Cardlytics Direct was the largest at $212.33M (91.0%), ahead of Bridg Acquisition at $20.95M (9.0%).
Compared with fiscal 2024, Bridg Acquisition fell 7.7% to $20.95M and Cardlytics Direct fell 16.9% to $212.33M. From fiscal 2022 to 2025, combined revenue from these segments fell from $298.54M to $233.27M, a compound annual decline of 7.9%. Cardlytics Direct's share of the total fell from 92.8% to 91.0%.
United States was Cardlytics’s largest region in fiscal 2025, bringing in $202.97M of $233.27M (87%).
| Geography | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| United States | $275.26M | $291.42M | $254.08M | $202.97M | ||||||
| United Kingdom | $23.29M | $17.78M | $24.22M | $30.30M | ||||||
| Total | $298.54M | $309.20M | $278.30M | $233.27M |
Cardlytics brought in $233.27M from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 16.2% from $278.30M in fiscal 2024. United States was the largest at $202.97M (87.0%), ahead of United Kingdom at $30.30M (13.0%).
Compared with fiscal 2024, United Kingdom grew 25.1% to $30.30M, while United States fell 20.1% to $202.97M. From fiscal 2022 to 2025, combined revenue from these regions fell from $298.54M to $233.27M, a compound annual decline of 7.9%. United States' share of the total fell from 92.2% to 87.0%.
Cardlytics (CDLX) reports its revenue by segment and by geography. In fiscal 2025, Cardlytics Direct was its largest segment, bringing in $212.33M (91.0% of the total), followed by Bridg Acquisition at $20.95M (9.0%).
Cardlytics Direct was Cardlytics' largest segment in fiscal 2025, bringing in $212.33M, or 91.0% of the $233.27M total across its two segments.
United States was Cardlytics' largest region in fiscal 2025, bringing in $202.97M, or 87.0% of the $233.27M total across its two regions.
United Kingdom grew faster than United States in fiscal 2025, up 25.1% from $24.22M to $30.30M. United States fell 20.1% to $202.97M.
Every figure comes from Cardlytics' annual financial filings, as reported. Each line keeps the name Cardlytics gives it, and years follow its fiscal calendar.
Cardlytics' revenue by segment goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.