Baozun (BZUN) Return on Invested Capital [ROIC] (2015 - 2025)
Baozun's Return on Invested Capital [ROIC] was 1.13% in Q4 2025.
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Analysis
Baozun (BZUN) Return on Invested Capital [ROIC] (2015 - 2025) Analysis & Trends
For FY2025, Return on Invested Capital [ROIC] at Baozun came in at 1.30%, up 3.22 percentage points from FY2024.
- Return on Invested Capital [ROIC] shows a five-year change of -9.51 percentage points (FY2020 to FY2025).
- In earlier years, Return on Invested Capital [ROIC] was -1.92% in FY2024 (+2.12 pp), -4.05% in FY2023 (-4.64 pp), 0.59% in FY2022 (+0.52 pp) and 0.07% in FY2021 (-10.74 pp).
- The Q4 2025 figure marks the highest quarterly Return on Invested Capital [ROIC] since Q3 2021.
- The best year-over-year quarter for Return on Invested Capital [ROIC] over five years was Q1 2023 (a gain of 1.57 percentage points); the worst was Q2 2022 (a drop of 10.89 percentage points).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,890.87 Bn | 3,648.40 Bn | 73.85 Bn | 18.61% |
| 2 | Meta Platforms | 1,637.40 Bn | 1,339.92 Bn | 49.47 Bn | 20.90% |
| 3 | Netflix | 270.40 Bn | 231.70 Bn | 6.80 Bn | 29.22% |
| 4 | Alibaba Group Holding | 231.40 Bn | 53.61 Bn | 15.11 Bn | 2.37% |
| 5 | Shopify | 218.48 Bn | 195.66 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 136.01 Bn | 107.99 Bn | 6.38 Bn | 17.38% |
| 7 | Spotify Technology | 120.19 Bn | 77.10 Bn | 1.89 Bn | - |
| 8 | Booking Holdings | 117.09 Bn | 50.14 Bn | - | 75.49% |
| 9 | PDD Holdings | 112.51 Bn | -131.27 Bn | 9.45 Bn | - |
| 10 | Baozun | 191.07 Mn | -1.40 Bn | 302.56 Mn | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Dec 31, 2025 | 1.05% |
| Mar 31, 2025 | -2.59% |
| Mar 31, 2024 | -3.62% |
| Mar 31, 2023 | 0.60% |
| Dec 31, 2022 | 0.53% |
| Sep 30, 2022 | -1.48% |
| Jun 30, 2022 | -3.35% |
| Mar 31, 2022 | -0.80% |
| Dec 31, 2021 | 0.08% |
| Sep 30, 2021 | 3.74% |
| Jun 30, 2021 | 6.54% |
| Mar 31, 2021 | 7.15% |
| Dec 31, 2020 | 6.89% |
| Sep 30, 2020 | 7.20% |
| Jun 30, 2020 | 8.83% |
| Mar 31, 2020 | 7.28% |
| Dec 31, 2019 | 8.26% |
| Sep 30, 2019 | 9.38% |
| Jun 30, 2019 | 10.82% |
| Mar 31, 2019 | 13.38% |
API Access
Baozun Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();