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AppLovin (APP) Intangibles (2020 - 2025)

AppLovin (APP) has disclosed Intangibles for 6 consecutive years, with $396.7 million as the latest value for Q4 2025.

  • Quarterly Intangibles fell 16.1% to $396.7 million in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $396.7 million through Dec 2025, down 16.1% year-over-year, with the annual reading at $396.7 million for FY2025, 16.1% down from the prior year.
  • Intangibles for Q4 2025 was $396.7 million at AppLovin, down from $421.9 million in the prior quarter.
  • The five-year high for Intangibles was $2.0 billion in Q2 2022, with the low at $396.7 million in Q4 2025.
  • Average Intangibles over 5 years is $1.3 billion, with a median of $1.3 billion recorded in 2023.
  • The sharpest move saw Intangibles skyrocketed 94.65% in 2022, then crashed 63.42% in 2024.
  • Over 5 years, Intangibles stood at $1.7 billion in 2021, then fell by 1.85% to $1.7 billion in 2022, then fell by 22.95% to $1.3 billion in 2023, then plummeted by 63.42% to $472.9 million in 2024, then fell by 16.1% to $396.7 million in 2025.
  • According to Business Quant data, Intangibles over the past three periods came in at $396.7 million, $421.9 million, and $448.2 million for Q4 2025, Q3 2025, and Q2 2025 respectively.