AppLovin (APP) Intangibles (2020 - 2026)
AppLovin's (APP) quarterly Intangibles came in at $369.0 million in Q1 2026, down 56.84% year-on-year from $855.0 million in Q1 2025, and down 6.99% on a QoQ basis from $396.7 million in Q4 2025.
AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Intangibles data on file, last reported at $369.0 million in Q1 2026.
- On a quarterly basis, Intangibles fell 56.84% year-over-year to $369.0 million in Q1 2026; TTM through Mar 2026 was $369.0 million, a 56.84% decrease from a year earlier, with the FY2025 full-year figure at $396.7 million, down 16.1% from the prior year.
- Intangibles for Q1 2026 stood at $369.0 million, down from $396.7 million in the prior quarter.
- Over the last five years, Intangibles for APP reached as high as $2.0 billion in Q2 2022 and fell as low as $369.0 million in Q1 2026.
- Historically, Intangibles has averaged $1.2 billion across 5 years, with a median of $1.2 billion in 2024.
- Across the five-year window, Intangibles jumped 94.65% in 2022 and slumped 63.42% in 2024, its largest moves.
- Year by year, Intangibles stood at $1.7 billion in 2022, then dropped by 22.95% to $1.3 billion in 2023, then plunged by 63.42% to $472.9 million in 2024, then retreated by 16.1% to $396.7 million in 2025, then dropped by 6.99% to $369.0 million in 2026.
- Per Business Quant data, the three most recent Intangibles figures were $369.0 million in Q1 2026, $396.7 million in Q4 2025, and $421.9 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn | 369.00 Mn |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - | 976.34 Mn |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn | 4.95 Bn |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn | - |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn | 9.82 Mn |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn | 314.13 Mn |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn | 822.84 Mn |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn | 94.52 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn | 202.79 Mn |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn | 148.72 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 369.00 Mn |
| Dec 31, 2025 | 396.71 Mn |
| Sep 30, 2025 | 421.87 Mn |
| Jun 30, 2025 | 448.18 Mn |
| Mar 31, 2025 | 855.05 Mn |
| Dec 31, 2024 | 472.85 Mn |
| Sep 30, 2024 | 1.02 Bn |
| Jun 30, 2024 | 1.10 Bn |
| Mar 31, 2024 | 1.20 Bn |
| Dec 31, 2023 | 1.29 Bn |
| Sep 30, 2023 | 1.39 Bn |
| Jun 30, 2023 | 1.49 Bn |
| Mar 31, 2023 | 1.57 Bn |
| Dec 31, 2022 | 1.68 Bn |
| Sep 30, 2022 | 1.89 Bn |
| Jun 30, 2022 | 2.03 Bn |
| Mar 31, 2022 | 2.02 Bn |
| Dec 31, 2021 | 1.71 Bn |
| Sep 30, 2021 | 1.76 Bn |
| Jun 30, 2021 | 1.68 Bn |