AppLovin (APP) Intangibles (2020 - 2026)
AppLovin (APP) reported Intangibles of $369.0 million for Q1 2026, down 56.84% year-over-year from $855.0 million in Q1 2025, and down 6.99% quarter-over-quarter from $396.7 million in Q4 2025.
AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Intangibles data on file, last reported at $369.0 million in Q1 2026.
- Intangibles for Q1 2026 came in at $369.0 million, down 56.84% year-over-year; the trailing twelve-month figure through Mar 2026 was $369.0 million (down 56.84% YoY), and the FY2025 annual result was $396.7 million, down 16.1% from the prior year.
- Intangibles retreated to $369.0 million in Q1 2026 per APP's latest filing, from $396.7 million in the prior quarter.
- Over five years, Intangibles peaked at $2.0 billion in Q2 2022 and troughed at $369.0 million in Q1 2026.
- A 5-year average of $1.2 billion and a median of $1.2 billion in 2024 frame the typical range for Intangibles.
- The sharpest annual moves came in 2022 and 2024: Intangibles soared 94.65% in 2022, then plunged 63.42% in 2024.
- A 5-year view of Intangibles shows it stood at $1.7 billion in 2022, then retreated by 22.95% to $1.3 billion in 2023, then tumbled by 63.42% to $472.9 million in 2024, then dropped by 16.1% to $396.7 million in 2025, then retreated by 6.99% to $369.0 million in 2026.
- Business Quant data shows APP's Intangibles at $369.0 million in Q1 2026, $396.7 million in Q4 2025, and $421.9 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 175.91 Bn | 173.15 Bn | 1.78 Bn | 369.00 Mn |
| 2 | Omnicom | 22.52 Bn | 18.86 Bn | 1.04 Bn | 4.95 Bn |
| 3 | Trade Desk | 9.46 Bn | 8.05 Bn | 506.89 Mn | - |
| 4 | Wpp | 2.71 Bn | -875.81 Mn | - | 976.34 Mn |
| 5 | Nexxen International | 2.36 Bn | 2.23 Bn | 70.41 Mn | 313.02 Mn |
| 6 | Magnite | 2.27 Bn | 2.09 Bn | 118.28 Mn | 9.82 Mn |
| 7 | Ziff Davis | 1.74 Bn | 1.22 Bn | 152.41 Mn | 314.13 Mn |
| 8 | DoubleVerify Holdings | 1.69 Bn | 1.51 Bn | 135.23 Mn | 94.52 Mn |
| 9 | Stagwell | 1.60 Bn | 1.51 Bn | 244.61 Mn | 822.84 Mn |
| 10 | Clear Channel Outdoor Holdings | 1.19 Bn | 1.02 Bn | 193.76 Mn | 202.79 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 369.00 Mn |
| Dec 31, 2025 | 396.71 Mn |
| Sep 30, 2025 | 421.87 Mn |
| Jun 30, 2025 | 448.18 Mn |
| Mar 31, 2025 | 855.05 Mn |
| Dec 31, 2024 | 472.85 Mn |
| Sep 30, 2024 | 1.02 Bn |
| Jun 30, 2024 | 1.10 Bn |
| Mar 31, 2024 | 1.20 Bn |
| Dec 31, 2023 | 1.29 Bn |
| Sep 30, 2023 | 1.39 Bn |
| Jun 30, 2023 | 1.49 Bn |
| Mar 31, 2023 | 1.57 Bn |
| Dec 31, 2022 | 1.68 Bn |
| Sep 30, 2022 | 1.89 Bn |
| Jun 30, 2022 | 2.03 Bn |
| Mar 31, 2022 | 2.02 Bn |
| Dec 31, 2021 | 1.71 Bn |
| Sep 30, 2021 | 1.76 Bn |
| Jun 30, 2021 | 1.68 Bn |