AppLovin (APP) Intangibles (2020 - 2026)

AppLovin's (APP) quarterly Intangibles came in at $369.0 million in Q1 2026, down 56.84% year-on-year from $855.0 million in Q1 2025, and down 6.99% on a QoQ basis from $396.7 million in Q4 2025.

AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Intangibles data on file, last reported at $369.0 million in Q1 2026.

  • On a quarterly basis, Intangibles fell 56.84% year-over-year to $369.0 million in Q1 2026; TTM through Mar 2026 was $369.0 million, a 56.84% decrease from a year earlier, with the FY2025 full-year figure at $396.7 million, down 16.1% from the prior year.
  • Intangibles for Q1 2026 stood at $369.0 million, down from $396.7 million in the prior quarter.
  • Over the last five years, Intangibles for APP reached as high as $2.0 billion in Q2 2022 and fell as low as $369.0 million in Q1 2026.
  • Historically, Intangibles has averaged $1.2 billion across 5 years, with a median of $1.2 billion in 2024.
  • Across the five-year window, Intangibles jumped 94.65% in 2022 and slumped 63.42% in 2024, its largest moves.
  • Year by year, Intangibles stood at $1.7 billion in 2022, then dropped by 22.95% to $1.3 billion in 2023, then plunged by 63.42% to $472.9 million in 2024, then retreated by 16.1% to $396.7 million in 2025, then dropped by 6.99% to $369.0 million in 2026.
  • Per Business Quant data, the three most recent Intangibles figures were $369.0 million in Q1 2026, $396.7 million in Q4 2025, and $421.9 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn 369.00 Mn
2 Wpp 26.03 Bn 22.66 Bn - 976.34 Mn
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn 4.95 Bn
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn -
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn 9.82 Mn
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn 314.13 Mn
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn 822.84 Mn
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn 94.52 Mn
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn 202.79 Mn
10 Criteo 1.05 Bn 737.13 Mn 222.74 Mn 148.72 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 369.00 Mn
Dec 31, 2025 396.71 Mn
Sep 30, 2025 421.87 Mn
Jun 30, 2025 448.18 Mn
Mar 31, 2025 855.05 Mn
Dec 31, 2024 472.85 Mn
Sep 30, 2024 1.02 Bn
Jun 30, 2024 1.10 Bn
Mar 31, 2024 1.20 Bn
Dec 31, 2023 1.29 Bn
Sep 30, 2023 1.39 Bn
Jun 30, 2023 1.49 Bn
Mar 31, 2023 1.57 Bn
Dec 31, 2022 1.68 Bn
Sep 30, 2022 1.89 Bn
Jun 30, 2022 2.03 Bn
Mar 31, 2022 2.02 Bn
Dec 31, 2021 1.71 Bn
Sep 30, 2021 1.76 Bn
Jun 30, 2021 1.68 Bn