AppLovin (APP) Intangibles (2020 - 2026)
AppLovin's (APP) quarterly Intangibles came in at $355.7 million in Q2 2026, down 20.64% year-over-year from $448.2 million in Q2 2025, and down 3.61% quarter-over-quarter from $369.0 million in Q1 2026.
Analysis
AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Intangibles for 7 consecutive years, with $355.7 million the latest figure, recorded in Q2 2026.
- On a quarterly basis, Intangibles fell 20.64% year-over-year to $355.7 million in Q2 2026; TTM through Jun 2026 was $355.7 million, a 20.64% decrease from a year earlier, with the FY2025 full-year figure at $396.7 million, down 16.1% from the prior year.
- Intangibles was $355.7 million for Q2 2026 at AppLovin, down from $369.0 million in the prior quarter.
- Over five years, Intangibles peaked at $2.0 billion in Q2 2022 and troughed at $355.7 million in Q2 2026.
- A 5-year average of $1.1 billion and a median of $1.2 billion in 2024 frame the typical range for Intangibles.
- Across the five-year window, Intangibles surged 94.65% in 2022 and sank 63.42% in 2024, its largest moves.
- Over 5 years, Intangibles stood at $1.7 billion in 2022, then fell by 22.95% to $1.3 billion in 2023, then plunged by 63.42% to $472.9 million in 2024, then slipped by 16.1% to $396.7 million in 2025, then dropped by 10.35% to $355.7 million in 2026.
- The last three Intangibles figures came in at $355.7 million (Q2 2026), $369.0 million (Q1 2026), and $396.7 million (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn | 9.11 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn | 355.66 Mn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn | - |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn | 7.32 Mn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn | 87.87 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | 217.45 Mn |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn | 254.56 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn | - |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn | 2.58 Mn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn | 19.89 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 355.66 Mn |
| Mar 31, 2026 | 369.00 Mn |
| Dec 31, 2025 | 396.71 Mn |
| Sep 30, 2025 | 421.87 Mn |
| Jun 30, 2025 | 448.18 Mn |
| Mar 31, 2025 | 855.05 Mn |
| Dec 31, 2024 | 472.85 Mn |
| Sep 30, 2024 | 1.02 Bn |
| Jun 30, 2024 | 1.10 Bn |
| Mar 31, 2024 | 1.20 Bn |
| Dec 31, 2023 | 1.29 Bn |
| Sep 30, 2023 | 1.39 Bn |
| Jun 30, 2023 | 1.49 Bn |
| Mar 31, 2023 | 1.57 Bn |
| Dec 31, 2022 | 1.68 Bn |
| Sep 30, 2022 | 1.89 Bn |
| Jun 30, 2022 | 2.03 Bn |
| Mar 31, 2022 | 2.02 Bn |
| Dec 31, 2021 | 1.71 Bn |
| Sep 30, 2021 | 1.76 Bn |