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AppLovin (APP) Intangibles (2020 - 2025)

AppLovin (APP) has disclosed Intangibles for 6 consecutive years, with $396.7 million as the latest value for Q4 2025.

  • On a quarterly basis, Intangibles fell 16.1% to $396.7 million in Q4 2025 year-over-year; TTM through Dec 2025 was $396.7 million, a 16.1% decrease, with the full-year FY2025 number at $396.7 million, down 16.1% from a year prior.
  • Intangibles was $396.7 million for Q4 2025 at AppLovin, down from $421.9 million in the prior quarter.
  • In the past five years, Intangibles ranged from a high of $2.0 billion in Q2 2022 to a low of $396.7 million in Q4 2025.
  • A 5-year average of $1.3 billion and a median of $1.5 billion in 2021 define the central range for Intangibles.
  • Peak YoY movement for Intangibles: skyrocketed 57.35% in 2021, then tumbled 63.42% in 2024.
  • AppLovin's Intangibles stood at $1.7 billion in 2021, then decreased by 1.85% to $1.7 billion in 2022, then decreased by 22.95% to $1.3 billion in 2023, then crashed by 63.42% to $472.9 million in 2024, then decreased by 16.1% to $396.7 million in 2025.
  • Per Business Quant, the three most recent readings for APP's Intangibles are $396.7 million (Q4 2025), $421.9 million (Q3 2025), and $855.0 million (Q1 2025).