AppLovin (APP) Intangibles (2020 - 2026)

AppLovin (APP) reported Intangibles of $369.0 million for Q1 2026, down 56.84% year-over-year from $855.0 million in Q1 2025, and down 6.99% quarter-over-quarter from $396.7 million in Q4 2025.

AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Intangibles data on file, last reported at $369.0 million in Q1 2026.

  • Intangibles for Q1 2026 came in at $369.0 million, down 56.84% year-over-year; the trailing twelve-month figure through Mar 2026 was $369.0 million (down 56.84% YoY), and the FY2025 annual result was $396.7 million, down 16.1% from the prior year.
  • Intangibles retreated to $369.0 million in Q1 2026 per APP's latest filing, from $396.7 million in the prior quarter.
  • Over five years, Intangibles peaked at $2.0 billion in Q2 2022 and troughed at $369.0 million in Q1 2026.
  • A 5-year average of $1.2 billion and a median of $1.2 billion in 2024 frame the typical range for Intangibles.
  • The sharpest annual moves came in 2022 and 2024: Intangibles soared 94.65% in 2022, then plunged 63.42% in 2024.
  • A 5-year view of Intangibles shows it stood at $1.7 billion in 2022, then retreated by 22.95% to $1.3 billion in 2023, then tumbled by 63.42% to $472.9 million in 2024, then dropped by 16.1% to $396.7 million in 2025, then retreated by 6.99% to $369.0 million in 2026.
  • Business Quant data shows APP's Intangibles at $369.0 million in Q1 2026, $396.7 million in Q4 2025, and $421.9 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 AppLovin 175.91 Bn 173.15 Bn 1.78 Bn 369.00 Mn
2 Omnicom 22.52 Bn 18.86 Bn 1.04 Bn 4.95 Bn
3 Trade Desk 9.46 Bn 8.05 Bn 506.89 Mn -
4 Wpp 2.71 Bn -875.81 Mn - 976.34 Mn
5 Nexxen International 2.36 Bn 2.23 Bn 70.41 Mn 313.02 Mn
6 Magnite 2.27 Bn 2.09 Bn 118.28 Mn 9.82 Mn
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn 314.13 Mn
8 DoubleVerify Holdings 1.69 Bn 1.51 Bn 135.23 Mn 94.52 Mn
9 Stagwell 1.60 Bn 1.51 Bn 244.61 Mn 822.84 Mn
10 Clear Channel Outdoor Holdings 1.19 Bn 1.02 Bn 193.76 Mn 202.79 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 369.00 Mn
Dec 31, 2025 396.71 Mn
Sep 30, 2025 421.87 Mn
Jun 30, 2025 448.18 Mn
Mar 31, 2025 855.05 Mn
Dec 31, 2024 472.85 Mn
Sep 30, 2024 1.02 Bn
Jun 30, 2024 1.10 Bn
Mar 31, 2024 1.20 Bn
Dec 31, 2023 1.29 Bn
Sep 30, 2023 1.39 Bn
Jun 30, 2023 1.49 Bn
Mar 31, 2023 1.57 Bn
Dec 31, 2022 1.68 Bn
Sep 30, 2022 1.89 Bn
Jun 30, 2022 2.03 Bn
Mar 31, 2022 2.02 Bn
Dec 31, 2021 1.71 Bn
Sep 30, 2021 1.76 Bn
Jun 30, 2021 1.68 Bn