AppLovin (APP) Intangibles (2020 - 2026)
AppLovin's Intangibles came in at $355.66 million for Q2 2026, down 20.6% from $448.18 million a year earlier and down 3.6% from the prior quarter.
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Analysis
AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends
At the end of FY2025, AppLovin's Intangibles was $396.71 million, down 16.1% from FY2024.
- Intangibles has declined in each of the last four years, with a five-year compound annual growth rate of -18.2% (FY2020 to FY2025).
- Going back by year, Intangibles was $472.85 million in FY2024 (-63.4%), $1.29 billion in FY2023 (-23.0%), $1.68 billion in FY2022 (-1.9%) and $1.71 billion in FY2021 (+57.4%).
- The Q2 2026 figure represents the lowest quarterly Intangibles in data going back to Q4 2020.
- Year-over-year, Intangibles has declined for 15 consecutive quarters, with an average decline of 41.2% over the last eight quarters.
- The fastest year-over-year change in Intangibles over five years came in Q1 2022 (growth of 94.6%), and the weakest in Q4 2024 (a decline of 63.4%).
- Business Quant data shows APP's Intangibles at $369 million (Q1 2026), $396.71 million (Q4 2025) and $421.87 million (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,056.92 Bn | 3,814.44 Bn | 73.85 Bn | 9.11 Bn |
| 2 | Meta Platforms | 1,810.97 Bn | 1,513.49 Bn | 49.47 Bn | - |
| 3 | Netflix | 274.15 Bn | 234.34 Bn | 6.52 Bn | - |
| 4 | Alibaba Group Holding | 243.05 Bn | 56.82 Bn | 15.11 Bn | 2.46 Bn |
| 5 | Shopify | 230.06 Bn | 207.24 Bn | 1.71 Bn | 27.00 Mn |
| 6 | Uber Technologies | 139.17 Bn | 110.97 Bn | 6.38 Bn | 1.13 Bn |
| 7 | Booking Holdings | 121.90 Bn | 54.95 Bn | - | 852.00 Mn |
| 8 | PDD Holdings | 110.14 Bn | -133.63 Bn | 9.45 Bn | 2.00 Mn |
| 9 | Spotify Technology | 108.32 Bn | 65.82 Bn | 1.86 Bn | 41.12 Mn |
| 10 | AppLovin | 91.08 Bn | 81.11 Bn | 1.70 Bn | 355.66 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 355.66 Mn |
| Mar 31, 2026 | 369.00 Mn |
| Dec 31, 2025 | 396.71 Mn |
| Sep 30, 2025 | 421.87 Mn |
| Jun 30, 2025 | 448.18 Mn |
| Mar 31, 2025 | 855.05 Mn |
| Dec 31, 2024 | 472.85 Mn |
| Sep 30, 2024 | 1.02 Bn |
| Jun 30, 2024 | 1.10 Bn |
| Mar 31, 2024 | 1.20 Bn |
| Dec 31, 2023 | 1.29 Bn |
| Sep 30, 2023 | 1.39 Bn |
| Jun 30, 2023 | 1.49 Bn |
| Mar 31, 2023 | 1.57 Bn |
| Dec 31, 2022 | 1.68 Bn |
| Sep 30, 2022 | 1.89 Bn |
| Jun 30, 2022 | 2.03 Bn |
| Mar 31, 2022 | 2.02 Bn |
| Dec 31, 2021 | 1.71 Bn |
| Sep 30, 2021 | 1.76 Bn |
API Access
AppLovin Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();