AppLovin APP
NASDAQ APP
$311.83 +3.77 (+1.22%)
As of: Sep 21, 2026 · 9:41 AM EDT

AppLovin (APP) Intangibles (2020 - 2026)

AppLovin's (APP) quarterly Intangibles came in at $355.7 million in Q2 2026, down 20.64% year-over-year from $448.2 million in Q2 2025, and down 3.61% quarter-over-quarter from $369.0 million in Q1 2026.

Analysis

AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends

AppLovin (APP) has reported Intangibles for 7 consecutive years, with $355.7 million the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Intangibles fell 20.64% year-over-year to $355.7 million in Q2 2026; TTM through Jun 2026 was $355.7 million, a 20.64% decrease from a year earlier, with the FY2025 full-year figure at $396.7 million, down 16.1% from the prior year.
  • Intangibles was $355.7 million for Q2 2026 at AppLovin, down from $369.0 million in the prior quarter.
  • Over five years, Intangibles peaked at $2.0 billion in Q2 2022 and troughed at $355.7 million in Q2 2026.
  • A 5-year average of $1.1 billion and a median of $1.2 billion in 2024 frame the typical range for Intangibles.
  • Across the five-year window, Intangibles surged 94.65% in 2022 and sank 63.42% in 2024, its largest moves.
  • Over 5 years, Intangibles stood at $1.7 billion in 2022, then fell by 22.95% to $1.3 billion in 2023, then plunged by 63.42% to $472.9 million in 2024, then slipped by 16.1% to $396.7 million in 2025, then dropped by 10.35% to $355.7 million in 2026.
  • The last three Intangibles figures came in at $355.7 million (Q2 2026), $369.0 million (Q1 2026), and $396.7 million (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Intangibles (Qtr)
1 Alphabet 4,184.93 Bn 3,755.89 Bn 73.85 Bn 9.11 Bn
2 AppLovin 103.29 Bn 100.24 Bn 1.70 Bn 355.66 Mn
3 Trade Desk 6.54 Bn 5.05 Bn 530.72 Mn -
4 Magnite 3.61 Bn 3.27 Bn 130.79 Mn 7.32 Mn
5 DoubleVerify Holdings 2.08 Bn 1.87 Bn 161.31 Mn 87.87 Mn
6 Digital Turbine 1.28 Bn 1.24 Bn - 217.45 Mn
7 Quinstreet 991.48 Mn 863.16 Mn 49.81 Mn 254.56 Mn
8 Ibotta 965.22 Mn 817.04 Mn 69.72 Mn -
9 Taboola.com 906.66 Mn 773.61 Mn 139.48 Mn 2.58 Mn
10 Mntn 837.08 Mn 599.80 Mn 66.30 Mn 19.89 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 355.66 Mn
Mar 31, 2026 369.00 Mn
Dec 31, 2025 396.71 Mn
Sep 30, 2025 421.87 Mn
Jun 30, 2025 448.18 Mn
Mar 31, 2025 855.05 Mn
Dec 31, 2024 472.85 Mn
Sep 30, 2024 1.02 Bn
Jun 30, 2024 1.10 Bn
Mar 31, 2024 1.20 Bn
Dec 31, 2023 1.29 Bn
Sep 30, 2023 1.39 Bn
Jun 30, 2023 1.49 Bn
Mar 31, 2023 1.57 Bn
Dec 31, 2022 1.68 Bn
Sep 30, 2022 1.89 Bn
Jun 30, 2022 2.03 Bn
Mar 31, 2022 2.02 Bn
Dec 31, 2021 1.71 Bn
Sep 30, 2021 1.76 Bn