AppLovin (APP) Intangibles (2020 - 2026)
AppLovin (APP) posted quarterly Intangibles of $369.0 million for Q1 2026, down 56.84% year-over-year from $855.0 million in Q1 2025, and down 6.99% quarter-over-quarter from $396.7 million in Q4 2025.
AppLovin (APP) Intangibles (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Intangibles for 7 consecutive years, with $369.0 million the latest figure, recorded in Q1 2026.
- In Q1 2026, Intangibles fell 56.84% year-over-year to $369.0 million; the TTM figure through Mar 2026 stood at $369.0 million (down 56.84% YoY), while the FY2025 annual figure was $396.7 million, down 16.1% from the prior year.
- Intangibles declined to $369.0 million in Q1 2026 per APP's latest filing, from $396.7 million in the prior quarter.
- Across five years, Intangibles topped out at $2.0 billion in Q2 2022 and bottomed at $369.0 million in Q1 2026.
- Historically, Intangibles has averaged $1.2 billion across 5 years, with a median of $1.2 billion in 2024.
- Annual changes were most pronounced in 2022 — Intangibles soared 94.65% — and 2024, when it plunged 63.42%.
- AppLovin's Intangibles stood at $1.7 billion in 2022, then decreased by 22.95% to $1.3 billion in 2023, then plunged by 63.42% to $472.9 million in 2024, then declined by 16.1% to $396.7 million in 2025, then decreased by 6.99% to $369.0 million in 2026.
- Business Quant data shows APP's Intangibles at $369.0 million in Q1 2026, $396.7 million in Q4 2025, and $421.9 million in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 102.03 Bn | 98.97 Bn | 1.70 Bn | 355.66 Mn |
| 2 | Omnicom | 24.61 Bn | 21.27 Bn | 1.30 Bn | 4.83 Bn |
| 3 | Trade Desk | 6.21 Bn | 4.73 Bn | 530.72 Mn | - |
| 4 | Wpp | 5.68 Bn | 2.51 Bn | - | 1.00 Bn |
| 5 | Magnite | 3.37 Bn | 3.04 Bn | 130.79 Mn | 7.32 Mn |
| 6 | Stagwell | 2.14 Bn | 2.03 Bn | 269.24 Mn | 815.27 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 87.87 Mn |
| 8 | Ziff Davis | 2.04 Bn | 432.69 Mn | 241.03 Mn | 293.77 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn | 515.94 Mn |
| 10 | Quinstreet | 1.18 Bn | 1.08 Bn | 41.34 Mn | 254.55 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 355.66 Mn |
| Mar 31, 2026 | 369.00 Mn |
| Dec 31, 2025 | 396.71 Mn |
| Sep 30, 2025 | 421.87 Mn |
| Jun 30, 2025 | 448.18 Mn |
| Mar 31, 2025 | 855.05 Mn |
| Dec 31, 2024 | 472.85 Mn |
| Sep 30, 2024 | 1.02 Bn |
| Jun 30, 2024 | 1.10 Bn |
| Mar 31, 2024 | 1.20 Bn |
| Dec 31, 2023 | 1.29 Bn |
| Sep 30, 2023 | 1.39 Bn |
| Jun 30, 2023 | 1.49 Bn |
| Mar 31, 2023 | 1.57 Bn |
| Dec 31, 2022 | 1.68 Bn |
| Sep 30, 2022 | 1.89 Bn |
| Jun 30, 2022 | 2.03 Bn |
| Mar 31, 2022 | 2.02 Bn |
| Dec 31, 2021 | 1.71 Bn |
| Sep 30, 2021 | 1.76 Bn |