KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Intangibles (2020 - 2026)

AppLovin (APP) has 7 years of Intangibles data on record, last reported at $369.0 million in Q1 2026.

  • On a quarterly basis, Intangibles fell 56.84% to $369.0 million in Q1 2026 year-over-year; TTM through Mar 2026 was $369.0 million, a 56.84% decrease, with the full-year FY2025 number at $396.7 million, down 16.1% from a year prior.
  • Intangibles reached $369.0 million in Q1 2026 per APP's latest filing, down from $396.7 million in the prior quarter.
  • Over the last five years, Intangibles for APP hit a ceiling of $2.0 billion in Q2 2022 and a floor of $369.0 million in Q1 2026.
  • A 5-year average of $1.2 billion and a median of $1.2 billion in 2024 define the central range for Intangibles.
  • Peak YoY movement for Intangibles: surged 94.65% in 2022, then plummeted 63.42% in 2024.
  • Tracing APP's Intangibles over 5 years: stood at $1.7 billion in 2022, then dropped by 22.95% to $1.3 billion in 2023, then tumbled by 63.42% to $472.9 million in 2024, then dropped by 16.1% to $396.7 million in 2025, then dropped by 6.99% to $369.0 million in 2026.
  • Business Quant data shows Intangibles for APP at $369.0 million in Q1 2026, $396.7 million in Q4 2025, and $421.9 million in Q3 2025.