Baozun (BZUN) EBT Margin (2014 - 2026)
Baozun (BZUN) recorded EBT Margin of 3.11% in Q2 2026, up 2.59 percentage points from 0.52% a year earlier and up 2.81 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) EBT Margin (2014 - 2026) Analysis & Trends
On a TTM basis, Baozun's EBT Margin came in at 0.61% as of Jun 30, 2026, up 1.27 percentage points year-over-year; for FY2025, it was -1.96%, down 0.98 percentage points from FY2024.
- Annual EBT Margin has a five-year change of -8.17 percentage points (FY2020 to FY2025).
- Across earlier years, EBT Margin came in at -0.99% in FY2024 (+1.48 pp), -2.46% in FY2023 (+4.45 pp), -6.91% in FY2022 (-5.27 pp) and -1.64% in FY2021 (-7.84 pp).
- The Q2 2026 figure is the highest quarterly EBT Margin since Q4 2024.
- On a year-over-year basis, EBT Margin rose in six of the last eight quarters, with an average year-over-year change of +1.29 percentage points.
- Peak year-over-year performance for EBT Margin in the last five years was a gain of 9.40 percentage points in Q4 2023, against a drop of 10.77 percentage points in Q3 2021 at the low end.
- Per Business Quant, the preceding three quarters came in at 0.30% (Q1 2026), -0.90% (Q4 2025) and -0.12% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,126.42 Bn | 3,883.94 Bn | 73.85 Bn | 115.82% |
| 2 | Meta Platforms | 1,763.57 Bn | 1,466.09 Bn | 49.47 Bn | 30.85% |
| 3 | Netflix | 287.17 Bn | 247.37 Bn | 6.52 Bn | 32.39% |
| 4 | Alibaba Group Holding | 252.08 Bn | 65.86 Bn | 15.11 Bn | 8.29% |
| 5 | Shopify | 224.54 Bn | 201.72 Bn | 1.71 Bn | 49.54% |
| 6 | Uber Technologies | 140.28 Bn | 112.08 Bn | 6.38 Bn | 23.09% |
| 7 | Booking Holdings | 125.81 Bn | 58.86 Bn | - | 34.82% |
| 8 | PDD Holdings | 114.10 Bn | -129.68 Bn | 9.45 Bn | 36.60% |
| 9 | Spotify Technology | 108.24 Bn | 65.74 Bn | 1.86 Bn | 15.07% |
| 10 | Baozun | 213.67 Mn | -1.37 Bn | 302.56 Mn | 3.11% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 3.11% |
| Mar 31, 2026 | 0.30% |
| Dec 31, 2025 | -0.90% |
| Sep 30, 2025 | -0.12% |
| Jun 30, 2025 | 0.52% |
| Mar 31, 2025 | -3.79% |
| Dec 31, 2024 | 3.16% |
| Sep 30, 2024 | -4.43% |
| Jun 30, 2024 | -0.61% |
| Mar 31, 2024 | -1.28% |
| Dec 31, 2023 | 0.22% |
| Sep 30, 2023 | -7.21% |
| Jun 30, 2023 | -0.61% |
| Mar 31, 2023 | -4.11% |
| Dec 31, 2022 | -9.18% |
| Sep 30, 2022 | -9.11% |
| Jun 30, 2022 | -3.42% |
| Mar 31, 2022 | -6.14% |
| Dec 31, 2021 | 0.09% |
| Sep 30, 2021 | -6.61% |
API Access
Baozun EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();