Baozun (BZUN) EBT Margin (2014 - 2026)
Baozun (BZUN) recorded EBT Margin of 3.12% in Q2 2026, up 2.60 percentage points from 0.52% a year earlier and up 2.82 percentage points from the prior quarter.
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Analysis
Baozun (BZUN) EBT Margin (2014 - 2026) Analysis & Trends
On a TTM basis, Baozun's EBT Margin came in at 0.61% as of Jun 30, 2026, up 1.28 percentage points year-over-year; for FY2025, it was -1.96%, down 0.98 percentage points from FY2024.
- Annual EBT Margin has a five-year change of -8.17 percentage points (FY2020 to FY2025).
- Across earlier years, EBT Margin came in at -0.99% in FY2024 (+1.48 pp), -2.46% in FY2023 (+4.45 pp), -6.91% in FY2022 (-5.27 pp) and -1.64% in FY2021 (-7.84 pp).
- The Q2 2026 figure is the highest quarterly EBT Margin since Q4 2024.
- On a year-over-year basis, EBT Margin rose in six of the last eight quarters, with an average year-over-year change of +1.25 percentage points.
- Peak year-over-year performance for EBT Margin in the last five years was a gain of 9.40 percentage points in Q4 2023, against a drop of 10.80 percentage points in Q3 2021 at the low end.
- Per Business Quant, the preceding three quarters came in at 0.30% (Q1 2026), -0.90% (Q4 2025) and -0.12% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,505.75 Bn | 3,240.65 Bn | 76.16 Bn | 25.36% |
| 2 | Meta Platforms | 1,636.37 Bn | 1,300.89 Bn | 51.23 Bn | 20.13% |
| 3 | Netflix | 264.79 Bn | 226.09 Bn | 6.80 Bn | 33.53% |
| 4 | Alibaba Group Holding | 244.49 Bn | 58.13 Bn | 15.16 Bn | 8.29% |
| 5 | Shopify | 196.00 Bn | 174.81 Bn | 1.78 Bn | 13.34% |
| 6 | Uber Technologies | 145.16 Bn | 115.98 Bn | 6.42 Bn | 5.79% |
| 7 | AppLovin | 136.87 Bn | 125.40 Bn | 1.94 Bn | 79.82% |
| 8 | Spotify Technology | 125.04 Bn | 81.96 Bn | 1.89 Bn | 14.19% |
| 9 | Booking Holdings | 122.68 Bn | 56.42 Bn | - | 38.49% |
| 10 | Baozun | 199.21 Mn | -1.36 Bn | 303.63 Mn | 3.12% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 3.12% |
| Mar 31, 2026 | 0.30% |
| Dec 31, 2025 | -0.90% |
| Sep 30, 2025 | -0.12% |
| Jun 30, 2025 | 0.52% |
| Mar 31, 2025 | -3.79% |
| Dec 31, 2024 | 3.16% |
| Sep 30, 2024 | -4.43% |
| Jun 30, 2024 | -0.61% |
| Mar 31, 2024 | 0.00% |
| Dec 31, 2023 | 0.22% |
| Sep 30, 2023 | -7.21% |
| Jun 30, 2023 | -0.61% |
| Mar 31, 2023 | -4.11% |
| Dec 31, 2022 | -9.18% |
| Sep 30, 2022 | -9.11% |
| Jun 30, 2022 | -3.42% |
| Mar 31, 2022 | -6.14% |
| Dec 31, 2021 | 0.09% |
| Sep 30, 2021 | -6.61% |
API Access
Baozun EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();