Baozun (BZUN) EBT Margin (2014 - 2026)
Baozun (BZUN) recorded quarterly EBT Margin of 1.08% in Q1 2026, up 220.54% quarter-over-quarter from 0.9% in Q4 2025, and up 400.0% on a YoY basis from 0.22% in Q1 2025.
Baozun (BZUN) EBT Margin (2014 - 2026) Analysis & Trends
Baozun's EBT Margin history runs 13 years deep, the most recent figure standing at 1.08% for Q1 2026.
- In Q1 2026, EBT Margin rose 400.0% year-over-year to 1.08%; the TTM figure through Mar 2026 stood at 0.26% (up 89.0% YoY), while the FY2025 annual figure was 1.05%, down 7.0% from the prior year.
- EBT Margin was 1.08% for Q1 2026 at Baozun, up from 0.9% in the prior quarter.
- In the past five years, EBT Margin ranged from a high of 3.16% in Q4 2024 to a low of 9.18% in Q4 2022.
- Historically, EBT Margin has averaged 2.55% across 5 years, with a median of 1.28% in 2024.
- The sharpest annual moves came in 2022 and 2023: EBT Margin tumbled 1029 bps in 2022, then surged 940 bps in 2023.
- A 5-year view of EBT Margin shows it stood at 9.18% in 2022, then soared by 102 bps to 0.22% in 2023, then jumped by 1328 bps to 3.16% in 2024, then tumbled by 128 bps to 0.9% in 2025, then jumped by 221 bps to 1.08% in 2026.
- The last three EBT Margin figures came in at 1.08% (Q1 2026), 0.9% (Q4 2025), and 0.12% (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,551.03 Bn | 2,407.94 Bn | 171.21 Bn | 21.94% |
| 2 | Mercadolibre | 82.72 Bn | 77.07 Bn | 3.86 Bn | 6.55% |
| 3 | DoorDash | 72.09 Bn | 67.22 Bn | 2.04 Bn | 4.73% |
| 4 | PDD Holdings | 62.92 Bn | 38.25 Bn | 12.81 Bn | 22.37% |
| 5 | Ebay | 48.30 Bn | 44.44 Bn | 2.29 Bn | 20.01% |
| 6 | Coupang | 34.44 Bn | 34.35 Bn | 2.30 Bn | -3.00% |
| 7 | Zkh | 14.36 Bn | 14.36 Bn | 285.30 Mn | -0.45% |
| 8 | Wayfair | 10.72 Bn | 9.65 Bn | 880.00 Mn | -3.55% |
| 9 | Maplebear | 10.27 Bn | 9.58 Bn | 738.00 Mn | 18.45% |
| 10 | Baozun | 68.96 Mn | -98.13 Mn | 243.45 Mn | 1.08% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 1.08% |
| Dec 31, 2025 | -0.90% |
| Sep 30, 2025 | -0.12% |
| Jun 30, 2025 | 0.52% |
| Mar 31, 2025 | -2.92% |
| Dec 31, 2024 | 3.16% |
| Sep 30, 2024 | -4.43% |
| Jun 30, 2024 | 1.15% |
| Mar 31, 2024 | -1.28% |
| Dec 31, 2023 | 0.22% |
| Sep 30, 2023 | -7.21% |
| Jun 30, 2023 | -0.61% |
| Mar 31, 2023 | -4.11% |
| Dec 31, 2022 | -9.18% |
| Sep 30, 2022 | -9.11% |
| Jun 30, 2022 | -3.42% |
| Mar 31, 2022 | -6.14% |
| Dec 31, 2021 | 0.09% |
| Sep 30, 2021 | -6.61% |
| Jun 30, 2021 | 6.05% |