Baozun (BZUN) EBT Margin (2014 - 2026)
Baozun (BZUN) posted quarterly EBT Margin of 0.3% for Q1 2026, up 408.0% year-over-year from 0.06% in Q1 2025, and up 132.93% quarter-over-quarter from 0.9% in Q4 2025.
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Baozun (BZUN) EBT Margin (2014 - 2026) Analysis & Trends
Baozun's EBT Margin history runs 13 years deep, the most recent figure standing at 0.3% for Q1 2026.
- In Q1 2026, EBT Margin rose 408.0% year-over-year to 0.3%; the TTM figure through Mar 2026 stood at 0.11% (up 87.0% YoY), while the FY2025 annual figure was 1.96%, down 98.0% from the prior year.
- EBT Margin for Q1 2026 stood at 0.3%, up from 0.9% in the prior quarter.
- The five-year high for EBT Margin was 3.16% in Q4 2024, with the low at 9.18% in Q4 2022.
- The 5-year median for EBT Margin is 1.3% (2024), against an average of 2.75%.
- The sharpest annual moves came in 2022 and 2023: EBT Margin slumped 926 bps in 2022, then jumped 940 bps in 2023.
- Baozun's EBT Margin stood at 9.18% in 2022, then surged by 102 bps to 0.22% in 2023, then soared by 1306 bps to 3.16% in 2024, then slumped by 128 bps to 0.9% in 2025, then jumped by 133 bps to 0.3% in 2026.
- Business Quant data shows BZUN's EBT Margin at 0.3% in Q1 2026, 0.9% in Q4 2025, and 0.12% in Q3 2025.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Amazon Com | 2,742.86 Bn | 2,619.88 Bn | 198.88 Bn | 31.58% |
| 2 | PDD Holdings | 116.24 Bn | -48,010.17 Bn | 9.45 Bn | 36.60% |
| 3 | Mercadolibre | 99.45 Bn | 84.25 Bn | 4.16 Bn | 5.96% |
| 4 | DoorDash | 98.02 Bn | 92.67 Bn | 2.35 Bn | 4.65% |
| 5 | Sea | 67.10 Bn | 58.70 Bn | 3.55 Bn | 9.19% |
| 6 | Ebay | 46.73 Bn | 43.42 Bn | 2.30 Bn | 21.22% |
| 7 | JD.com | 39.68 Bn | 7.13 Bn | 16.50 Bn | 2.68% |
| 8 | Coupang | 28.45 Bn | 22.34 Bn | 2.49 Bn | -6.02% |
| 9 | Wayfair | 12.37 Bn | 11.23 Bn | 1.05 Bn | 0.06% |
| 10 | Baozun | 158.16 Mn | -98.59 Mn | 302.56 Mn | 3.11% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 3.11% |
| Mar 31, 2026 | 0.30% |
| Dec 31, 2025 | -0.90% |
| Sep 30, 2025 | -0.12% |
| Jun 30, 2025 | 0.96% |
| Mar 31, 2025 | -3.79% |
| Dec 31, 2024 | 3.16% |
| Sep 30, 2024 | -4.43% |
| Jun 30, 2024 | -0.61% |
| Mar 31, 2024 | -1.30% |
| Dec 31, 2023 | 0.22% |
| Sep 30, 2023 | -7.21% |
| Jun 30, 2023 | -0.61% |
| Mar 31, 2023 | -4.11% |
| Dec 31, 2022 | -9.18% |
| Sep 30, 2022 | -9.11% |
| Jun 30, 2022 | -3.42% |
| Mar 31, 2022 | -6.14% |
| Dec 31, 2021 | 0.09% |
| Sep 30, 2021 | -6.59% |