Baozun Inc. (BZUN) EBT Margin (2014 - 2026)

Baozun (BZUN) posted quarterly EBT Margin of 0.3% for Q1 2026, up 408.0% year-over-year from 0.06% in Q1 2025, and up 132.93% on a QoQ basis from 0.9% in Q4 2025.

Baozun Inc. (BZUN) EBT Margin (2014 - 2026) Analysis & Trends

Baozun (BZUN) has reported EBT Margin for 13 consecutive years, with 0.3% the latest figure, recorded in Q1 2026.

  • In Q1 2026, EBT Margin rose 408.0% year-over-year to 0.3%; the TTM figure through Mar 2026 stood at 0.11% (up 87.0% YoY), while the FY2025 annual figure was 1.05%, down 7.0% from the prior year.
  • EBT Margin came in at 0.3% for Q1 2026 at Baozun, up from 0.9% in the prior quarter.
  • The five-year high for EBT Margin was 3.16% in Q4 2024, with the low at 9.18% in Q4 2022.
  • Average EBT Margin over 5 years is 2.75%, with a median of 1.3% recorded in 2024.
  • Across the five-year window, EBT Margin plunged 926 bps in 2022 and surged 940 bps in 2023, its largest moves.
  • Year by year, EBT Margin stood at 9.18% in 2022, then soared by 102 bps to 0.22% in 2023, then jumped by 1306 bps to 3.16% in 2024, then plunged by 128 bps to 0.9% in 2025, then surged by 133 bps to 0.3% in 2026.
  • According to Business Quant data, EBT Margin over the past three periods registered 0.3%, 0.9%, and 0.12% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

Historic Data

Download Data
DateValue
Mar 31, 2026 0.30%
Dec 31, 2025 -0.90%
Sep 30, 2025 -0.12%
Jun 30, 2025 0.52%
Mar 31, 2025 -3.79%
Dec 31, 2024 3.16%
Sep 30, 2024 -4.43%
Jun 30, 2024 -0.61%
Mar 31, 2024 -1.30%
Dec 31, 2023 0.22%
Sep 30, 2023 -7.21%
Jun 30, 2023 -0.61%
Mar 31, 2023 -4.11%
Dec 31, 2022 -9.18%
Sep 30, 2022 -9.11%
Jun 30, 2022 -3.42%
Mar 31, 2022 -6.14%
Dec 31, 2021 0.09%
Sep 30, 2021 -6.61%
Jun 30, 2021 5.07%