Baozun (BZUN) EBT Margin (2014 - 2026)
Baozun (BZUN) posted EBT Margin of 3.11% for Q2 2026, up 951.9% on a QoQ basis from 0.3% in Q1 2026, and up 259.0% year-over-year from 0.87% in Q2 2025.
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Analysis
Baozun (BZUN) EBT Margin (2014 - 2026) Analysis & Trends
Baozun has reported EBT Margin for 13 years, with the latest figure at 3.11% in Q2 2026.
- On a quarterly basis, EBT Margin rose 259.0% year-over-year to 3.11% in Q2 2026; TTM through Jun 2026 was 0.61%, a 128.0% increase from a year earlier, with the FY2025 full-year figure at 1.96%, down 98.0% from the prior year.
- EBT Margin was 3.11% for Q2 2026 at Baozun, up from 0.3% in the prior quarter.
- The five-year high for EBT Margin was 3.16% in Q4 2024, with the low at 9.18% in Q4 2022.
- Average EBT Margin over 5 years is 2.37%, with a median of 1.1% recorded in 2024.
- The sharpest annual moves came in 2022 and 2023: EBT Margin slumped 1029 bps in 2022, then soared 940 bps in 2023.
- Over 5 years, EBT Margin stood at 9.18% in 2022, then jumped by 102 bps to 0.22% in 2023, then surged by 1306 bps to 3.16% in 2024, then slumped by 128 bps to 0.9% in 2025, then soared by 446 bps to 3.11% in 2026.
- The last three EBT Margin figures came in at 3.11% (Q2 2026), 0.3% (Q1 2026), and 0.9% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Shopify | 166.44 Bn | 161.49 Bn | 1.71 Bn | 49.54% |
| 2 | Global-E Online | 6.43 Bn | 6.07 Bn | 131.87 Mn | 16.52% |
| 3 | Vtex | 629.70 Mn | 443.81 Mn | 51.71 Mn | 17.59% |
| 4 | Rezolve Ai | 369.68 Mn | 258.57 Mn | - | - |
| 5 | Commerce.com | 275.92 Mn | 119.60 Mn | 63.53 Mn | 1.55% |
| 6 | Baozun | 152.97 Mn | -66.33 Mn | 302.56 Mn | 3.11% |
| 7 | BeLive Holdings | 24.01 Mn | 17.39 Mn | - | - |
| 8 | Paid | 18.65 Mn | 17.57 Mn | 1.22 Mn | -0.13% |
| 9 | Caro Holdings | 11.71 Mn | 11.71 Mn | - | -27,799.80% |
| 10 | Amaze Holdings | 1.11 Mn | 1.11 Mn | - | - |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 3.11% |
| Mar 31, 2026 | 0.30% |
| Dec 31, 2025 | -0.90% |
| Sep 30, 2025 | -0.12% |
| Jun 30, 2025 | 0.52% |
| Mar 31, 2025 | -3.79% |
| Dec 31, 2024 | 3.16% |
| Sep 30, 2024 | -4.43% |
| Jun 30, 2024 | 0.35% |
| Mar 31, 2024 | -1.30% |
| Dec 31, 2023 | 0.22% |
| Sep 30, 2023 | -7.21% |
| Jun 30, 2023 | -0.61% |
| Mar 31, 2023 | -4.11% |
| Dec 31, 2022 | -9.18% |
| Sep 30, 2022 | -9.11% |
| Jun 30, 2022 | -3.42% |
| Mar 31, 2022 | -6.14% |
| Dec 31, 2021 | 0.09% |
| Sep 30, 2021 | -6.59% |
API Access
Baozun EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();