Bilibili Inc. (BLBLF) Gross Margin (2017 - 2026)
Bilibili (BLBLF) posted quarterly Gross Margin of 37.11% for Q1 2026, up 86.0% year-over-year from 19.95% in Q1 2025, and little changed on a QoQ basis from 37.03% in Q4 2025.
Bilibili Inc. (BLBLF) Gross Margin (2017 - 2026) Analysis & Trends
Bilibili (BLBLF) has reported Gross Margin for 10 consecutive years, with 37.11% the latest figure, recorded in Q1 2026.
- In Q1 2026, Gross Margin rose 86.0% year-over-year to 37.11%; the TTM figure through Mar 2026 stood at 36.83% (up 236.0% YoY), while the FY2025 annual figure was 36.62%, up 392.0% from the prior year.
- Gross Margin came in at 37.11% for Q1 2026 at Bilibili, roughly flat from 37.03% in the prior quarter.
- The five-year high for Gross Margin was 37.11% in Q1 2026, with the low at 15.04% in Q2 2022.
- Average Gross Margin over 5 years is 28.14%, with a median of 28.34% recorded in 2024.
- Across the five-year window, Gross Margin slumped 807 bps in 2022 and soared 991 bps in 2024, its largest moves.
- Year by year, Gross Margin stood at 20.34% in 2022, then increased by 29 bps to 26.15% in 2023, then jumped by 38 bps to 36.05% in 2024, then climbed by 3 bps to 37.03% in 2025, then climbed by 0 bps to 37.11% in 2026.
- According to Business Quant data, Gross Margin over the past three periods registered 37.11%, 37.03%, and 36.67% for Q1 2026, Q4 2025, and Q3 2025 respectively.
Peer Comparison
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 37.11% |
| Dec 31, 2025 | 37.03% |
| Sep 30, 2025 | 36.67% |
| Jun 30, 2025 | 36.47% |
| Mar 31, 2025 | 36.26% |
| Dec 31, 2024 | 36.05% |
| Sep 30, 2024 | 34.87% |
| Jun 30, 2024 | 29.92% |
| Mar 31, 2024 | 28.34% |
| Dec 31, 2023 | 26.15% |
| Sep 30, 2023 | 24.99% |
| Jun 30, 2023 | 23.14% |
| Mar 31, 2023 | 21.78% |
| Dec 31, 2022 | 20.34% |
| Sep 30, 2022 | 18.20% |
| Jun 30, 2022 | 15.04% |
| Mar 31, 2022 | 15.97% |
| Dec 31, 2021 | 18.99% |
| Sep 30, 2021 | 19.56% |
| Jun 30, 2021 | 22.00% |