Bilibili Inc. (BLBLF) Gross Margin (2017 - 2026)

Bilibili (BLBLF) posted quarterly Gross Margin of 37.11% for Q1 2026, up 86.0% year-over-year from 19.95% in Q1 2025, and little changed on a QoQ basis from 37.03% in Q4 2025.

Bilibili Inc. (BLBLF) Gross Margin (2017 - 2026) Analysis & Trends

Bilibili (BLBLF) has reported Gross Margin for 10 consecutive years, with 37.11% the latest figure, recorded in Q1 2026.

  • In Q1 2026, Gross Margin rose 86.0% year-over-year to 37.11%; the TTM figure through Mar 2026 stood at 36.83% (up 236.0% YoY), while the FY2025 annual figure was 36.62%, up 392.0% from the prior year.
  • Gross Margin came in at 37.11% for Q1 2026 at Bilibili, roughly flat from 37.03% in the prior quarter.
  • The five-year high for Gross Margin was 37.11% in Q1 2026, with the low at 15.04% in Q2 2022.
  • Average Gross Margin over 5 years is 28.14%, with a median of 28.34% recorded in 2024.
  • Across the five-year window, Gross Margin slumped 807 bps in 2022 and soared 991 bps in 2024, its largest moves.
  • Year by year, Gross Margin stood at 20.34% in 2022, then increased by 29 bps to 26.15% in 2023, then jumped by 38 bps to 36.05% in 2024, then climbed by 3 bps to 37.03% in 2025, then climbed by 0 bps to 37.11% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods registered 37.11%, 37.03%, and 36.67% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

Historic Data

Download Data
DateValue
Mar 31, 2026 37.11%
Dec 31, 2025 37.03%
Sep 30, 2025 36.67%
Jun 30, 2025 36.47%
Mar 31, 2025 36.26%
Dec 31, 2024 36.05%
Sep 30, 2024 34.87%
Jun 30, 2024 29.92%
Mar 31, 2024 28.34%
Dec 31, 2023 26.15%
Sep 30, 2023 24.99%
Jun 30, 2023 23.14%
Mar 31, 2023 21.78%
Dec 31, 2022 20.34%
Sep 30, 2022 18.20%
Jun 30, 2022 15.04%
Mar 31, 2022 15.97%
Dec 31, 2021 18.99%
Sep 30, 2021 19.56%
Jun 30, 2021 22.00%