Booking Holdings (BKNG) Price to Sales (2010 - 2026)
Booking Holdings' Price to Sales was 4.74 in Q2 2026, compared with 0.30 a year earlier and up 0.6% from the prior quarter.
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Analysis
Booking Holdings (BKNG) Price to Sales (2010 - 2026) Analysis & Trends
For FY2025, Price to Sales at Booking Holdings came in at 0.25, down 8.2% from FY2024.
- In earlier years, Price to Sales was 0.27 in FY2024 (+21.1%), 0.23 in FY2023 (+27.8%), 0.18 in FY2022 (-50.4%) and 0.36 in FY2021 (-33.3%).
- The Q2 2026 figure marks the highest quarterly Price to Sales in data going back to Q1 2010.
- Compared with a year earlier, Price to Sales was higher in five of the last six quarters, with growth averaging 12.8%.
- The best year-over-year quarter for Price to Sales over five years was Q3 2021 (growth of 34.3%); the worst was Q3 2022 (a decline of 62.4%).
- Per Business Quant data, BKNG's Price to Sales in the three quarters before Q2 2026 was 4.71 (Q1 2026), 0.25 (Q4 2025) and 0.27 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,139.30 Bn | 3,896.82 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,802.48 Bn | 1,505.00 Bn | 49.47 Bn |
| 3 | Netflix | 295.38 Bn | 255.58 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 253.00 Bn | 66.78 Bn | 15.11 Bn |
| 5 | Shopify | 219.40 Bn | 196.59 Bn | 1.71 Bn |
| 6 | Uber Technologies | 143.37 Bn | 115.17 Bn | 6.38 Bn |
| 7 | Booking Holdings | 125.53 Bn | 58.58 Bn | - |
| 8 | PDD Holdings | 113.03 Bn | -130.74 Bn | 9.45 Bn |
| 9 | Spotify Technology | 108.69 Bn | 66.19 Bn | 1.86 Bn |
| 10 | Airbnb | 102.92 Bn | 56.15 Bn | 2.98 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.74 |
| Mar 31, 2026 | 4.71 |
| Dec 31, 2025 | 0.25 |
| Sep 30, 2025 | 0.27 |
| Jun 30, 2025 | 0.30 |
| Mar 31, 2025 | 0.25 |
| Dec 31, 2024 | 0.27 |
| Sep 30, 2024 | 0.24 |
| Jun 30, 2024 | 0.24 |
| Mar 31, 2024 | 0.22 |
| Dec 31, 2023 | 0.23 |
| Sep 30, 2023 | 0.21 |
| Jun 30, 2023 | 0.20 |
| Mar 31, 2023 | 0.22 |
| Dec 31, 2022 | 0.18 |
| Sep 30, 2022 | 0.16 |
| Jun 30, 2022 | 0.19 |
| Mar 31, 2022 | 0.30 |
| Dec 31, 2021 | 0.36 |
| Sep 30, 2021 | 0.42 |
API Access
Booking Holdings Price to Sales API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-sales&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-sales", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-sales&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();