Booking Holdings (BKNG) Price to Sales (2010 - 2026)
Booking Holdings' (BKNG) quarterly Price to Sales came in at 18.22 in Q2 2026, up 1549.99% on a YoY basis from 1.1 in Q2 2025, and down 22.78% quarter-over-quarter from 23.59 in Q1 2026.
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Analysis
Booking Holdings (BKNG) Price to Sales (2010 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported Price to Sales for 18 consecutive years, with 18.22 the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Price to Sales rose 1549.99% year-over-year to 18.22; the trailing twelve-month figure through Jun 2026 stood at 4.74 (up 1481.25% YoY), and the FY2025 full-year result was 0.25, down 8.25% from the prior year.
- Price to Sales fell to 18.22 in Q2 2026 per BKNG's latest filing, from 23.59 in the prior quarter.
- Across five years, Price to Sales topped out at 23.59 in Q1 2026 and bottomed at 0.42 in Q3 2022.
- Historically, Price to Sales has averaged 3.14 across 5 years, with a median of 1.03 in 2023.
- The sharpest annual moves came in 2022 and 2026: Price to Sales plunged 61.12% in 2022, then surged 1773.38% in 2026.
- Over 5 years, Price to Sales stood at 0.75 in 2022, then soared by 35.21% to 1.01 in 2023, then rose by 17.62% to 1.19 in 2024, then slipped by 10.35% to 1.07 in 2025, then soared by 1604.61% to 18.22 in 2026.
- According to Business Quant data, Price to Sales over the past three periods registered 18.22, 23.59, and 1.07 for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,144.46 Bn | 3,901.99 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 4.74 |
| Mar 31, 2026 | 4.71 |
| Dec 31, 2025 | 0.25 |
| Sep 30, 2025 | 0.27 |
| Jun 30, 2025 | 0.30 |
| Mar 31, 2025 | 0.25 |
| Dec 31, 2024 | 0.27 |
| Sep 30, 2024 | 0.24 |
| Jun 30, 2024 | 0.24 |
| Mar 31, 2024 | 0.22 |
| Dec 31, 2023 | 0.23 |
| Sep 30, 2023 | 0.21 |
| Jun 30, 2023 | 0.20 |
| Mar 31, 2023 | 0.22 |
| Dec 31, 2022 | 0.18 |
| Sep 30, 2022 | 0.16 |
| Jun 30, 2022 | 0.19 |
| Mar 31, 2022 | 0.30 |
| Dec 31, 2021 | 0.36 |
| Sep 30, 2021 | 0.42 |
API Access
Booking Holdings Price to Sales API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=price-to-sales&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "price-to-sales", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=price-to-sales&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();