Booking Holdings (BKNG) Price to Sales (2009 - 2026)

Booking Holdings (BKNG) has reported Price to Sales for 18 consecutive years, with 18.22 the latest figure, recorded in Q2 2026.

• For the quarter ending Q2 2026, Price to Sales rose 1549.99% year-over-year to 18.22; the trailing twelve-month figure through Jun 2026 stood at 4.74 (up 1481.25% YoY), and the FY2025 full-year result was 0.25, down 8.25% from the prior year.
• Price to Sales fell to 18.22 in Q2 2026 per BKNG's latest filing, from 23.59 in the prior quarter.
• Across five years, Price to Sales topped out at 23.59 in Q1 2026 and bottomed at 0.42 in Q3 2022.
• Historically, Price to Sales has averaged 3.14 across 5 years, with a median of 1.03 in 2023.
• The sharpest annual moves came in 2022 and 2026: Price to Sales plunged 61.12% in 2022, then surged 1773.38% in 2026.
• Over 5 years, Price to Sales stood at 0.75 in 2022, then soared by 35.21% to 1.01 in 2023, then rose by 17.62% to 1.19 in 2024, then slipped by 10.35% to 1.07 in 2025, then soared by 1604.61% to 18.22 in 2026.
• According to Business Quant data, Price to Sales over the past three periods registered 18.22, 23.59, and 1.07 for Q2 2026, Q1 2026, and Q4 2025 respectively.