Booking Holdings (BKNG) Net Margin (2009 - 2026)
Booking Holdings' (BKNG) quarterly Net Margin came in at 26.52% in Q2 2026, up 1336.0% on a YoY basis from 1.85% in Q2 2025, and up 35.48% quarter-over-quarter from 19.58% in Q1 2026.
Analysis
Booking Holdings (BKNG) Net Margin (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported Net Margin for 18 consecutive years, with 26.52% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Net Margin rose 1336.0% year-over-year to 26.52%; the trailing twelve-month figure through Jun 2026 stood at 25.53% (up 629.0% YoY), and the FY2025 full-year result was 20.08%, down 470.0% from the prior year.
- Net Margin improved to 26.52% in Q2 2026 per BKNG's latest filing, from 19.58% in the prior quarter.
- Across five years, Net Margin topped out at 34.21% in Q3 2023 and bottomed at 25.97% in Q1 2022.
- Historically, Net Margin has averaged 18.63% across 5 years, with a median of 21.22% in 2025.
- The widest YoY moves for Net Margin: up 3301 bps in 2023, down 2586 bps in 2023.
- Over 5 years, Net Margin stood at 30.5% in 2022, then tumbled by 85 bps to 4.64% in 2023, then surged by 321 bps to 19.52% in 2024, then increased by 15 bps to 22.49% in 2025, then gained by 18 bps to 26.52% in 2026.
- According to Business Quant data, Net Margin over the past three periods registered 26.52%, 19.58%, and 22.49% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alibaba Group Holding | 262.96 Bn | 227.70 Bn | 15.11 Bn | 3.92% |
| 2 | Booking Holdings | 145.23 Bn | 128.02 Bn | 4.98 Bn | 26.52% |
| 3 | PDD Holdings | 117.02 Bn | 86.74 Bn | 9.45 Bn | 24.19% |
| 4 | Airbnb | 107.34 Bn | 95.28 Bn | 2.98 Bn | 22.62% |
| 5 | Mercadolibre | 100.30 Bn | 85.10 Bn | 4.16 Bn | 4.58% |
| 6 | Ebay | 46.02 Bn | 42.71 Bn | 2.30 Bn | 17.55% |
| 7 | Expedia | 34.12 Bn | 26.99 Bn | 3.91 Bn | 20.28% |
| 8 | Maplebear | 11.90 Bn | 11.05 Bn | 751.00 Mn | 10.45% |
| 9 | Full Truck Alliance | 8.08 Bn | 7.12 Bn | - | - |
| 10 | Etsy | 7.07 Bn | 5.94 Bn | 484.05 Mn | -6.98% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 26.52% |
| Mar 31, 2026 | 19.58% |
| Dec 31, 2025 | 22.49% |
| Sep 30, 2025 | 30.51% |
| Jun 30, 2025 | 13.17% |
| Mar 31, 2025 | 6.99% |
| Dec 31, 2024 | 19.52% |
| Sep 30, 2024 | 31.49% |
| Jun 30, 2024 | 25.96% |
| Mar 31, 2024 | 17.58% |
| Dec 31, 2023 | 4.64% |
| Sep 30, 2023 | 34.21% |
| Jun 30, 2023 | 23.62% |
| Mar 31, 2023 | 7.04% |
| Dec 31, 2022 | 30.50% |
| Sep 30, 2022 | 27.53% |
| Jun 30, 2022 | 19.96% |
| Mar 31, 2022 | -25.97% |
| Dec 31, 2021 | 20.73% |
| Sep 30, 2021 | 16.45% |