Booking Holdings (BKNG) Net Margin (2009 - 2026)
Booking Holdings' (BKNG) quarterly Net Margin came in at 26.52% in Q2 2026, up 1336.0% on a YoY basis from 1.85% in Q2 2025, and up 35.48% quarter-over-quarter from 19.58% in Q1 2026.
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Analysis
Booking Holdings (BKNG) Net Margin (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported Net Margin for 18 consecutive years, with 26.52% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Net Margin rose 1336.0% year-over-year to 26.52%; the trailing twelve-month figure through Jun 2026 stood at 25.53% (up 629.0% YoY), and the FY2025 full-year result was 20.08%, down 470.0% from the prior year.
- Net Margin improved to 26.52% in Q2 2026 per BKNG's latest filing, from 19.58% in the prior quarter.
- Across five years, Net Margin topped out at 34.21% in Q3 2023 and bottomed at 25.97% in Q1 2022.
- Historically, Net Margin has averaged 18.63% across 5 years, with a median of 21.22% in 2025.
- The widest YoY moves for Net Margin: up 3301 bps in 2023, down 2586 bps in 2023.
- Over 5 years, Net Margin stood at 30.5% in 2022, then tumbled by 85 bps to 4.64% in 2023, then surged by 321 bps to 19.52% in 2024, then increased by 15 bps to 22.49% in 2025, then gained by 18 bps to 26.52% in 2026.
- According to Business Quant data, Net Margin over the past three periods registered 26.52%, 19.58%, and 22.49% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,144.46 Bn | 3,901.99 Bn | 73.85 Bn | 93.58% |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn | 26.07% |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn | 27.08% |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn | 3.92% |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn | 41.92% |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn | 16.87% |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - | 26.52% |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn | 24.19% |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn | 11.41% |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn | 65.84% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 26.52% |
| Mar 31, 2026 | 19.58% |
| Dec 31, 2025 | 22.49% |
| Sep 30, 2025 | 30.51% |
| Jun 30, 2025 | 13.17% |
| Mar 31, 2025 | 6.99% |
| Dec 31, 2024 | 19.52% |
| Sep 30, 2024 | 31.49% |
| Jun 30, 2024 | 25.96% |
| Mar 31, 2024 | 17.58% |
| Dec 31, 2023 | 4.64% |
| Sep 30, 2023 | 34.21% |
| Jun 30, 2023 | 23.62% |
| Mar 31, 2023 | 7.04% |
| Dec 31, 2022 | 30.50% |
| Sep 30, 2022 | 27.53% |
| Jun 30, 2022 | 19.96% |
| Mar 31, 2022 | -25.97% |
| Dec 31, 2021 | 20.73% |
| Sep 30, 2021 | 16.45% |
API Access
Booking Holdings Net Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=net-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "net-margin", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=net-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();