AppLovin (APP) Net Margin (2020 - 2026)
AppLovin's (APP) quarterly Net Margin came in at 65.84% in Q2 2026, up 73.0% year-over-year from 38.06% in Q2 2025, and up 0.62% quarter-over-quarter from 65.44% in Q1 2026.
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AppLovin (APP) Net Margin (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Net Margin for 7 consecutive years, with 65.84% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Net Margin rose 73.0% year-over-year to 65.84% in Q2 2026; TTM through Jun 2026 was 64.58%, a 746.0% increase from a year earlier, with the FY2025 full-year figure at 60.83%, up 1191.0% from the prior year.
- Net Margin was 65.84% for Q2 2026 at AppLovin, up from 65.44% in the prior quarter.
- Over five years, Net Margin peaked at 66.48% in Q4 2025 and troughed at 35.12% in Q4 2023.
- A 5-year average of 28.22% and a median of 32.88% in 2024 frame the typical range for Net Margin.
- Across the five-year window, Net Margin slumped 2380 bps in 2023 and surged 9502 bps in 2024, its largest moves.
- Over 5 years, Net Margin stood at 11.32% in 2022, then plunged by 210 bps to 35.12% in 2023, then soared by 271 bps to 59.9% in 2024, then rose by 11 bps to 66.48% in 2025, then slipped by 1 bps to 65.84% in 2026.
- The last three Net Margin figures came in at 65.84% (Q2 2026), 65.44% (Q1 2026), and 66.48% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,988.57 Bn | 3,559.53 Bn | 73.85 Bn | 93.58% |
| 2 | AppLovin | 102.43 Bn | 99.38 Bn | 1.70 Bn | 65.84% |
| 3 | Trade Desk | 6.51 Bn | 5.03 Bn | 530.72 Mn | 9.01% |
| 4 | Magnite | 3.38 Bn | 3.05 Bn | 130.79 Mn | 10.03% |
| 5 | DoubleVerify Holdings | 2.06 Bn | 1.85 Bn | 161.31 Mn | 6.66% |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - | - |
| 7 | Taboola.com | 1.03 Bn | 897.53 Mn | 139.48 Mn | 0.91% |
| 8 | Quinstreet | 1.02 Bn | 890.87 Mn | 49.81 Mn | 5.11% |
| 9 | Ibotta | 916.56 Mn | 768.39 Mn | 69.72 Mn | -1.39% |
| 10 | Mntn | 867.15 Mn | 629.87 Mn | 66.30 Mn | 8.14% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 65.84% |
| Mar 31, 2026 | 65.44% |
| Dec 31, 2025 | 66.48% |
| Sep 30, 2025 | 59.47% |
| Jun 30, 2025 | 65.11% |
| Mar 31, 2025 | 49.72% |
| Dec 31, 2024 | 59.90% |
| Sep 30, 2024 | 52.00% |
| Jun 30, 2024 | 43.58% |
| Mar 31, 2024 | 22.18% |
| Dec 31, 2023 | -35.12% |
| Sep 30, 2023 | 12.48% |
| Jun 30, 2023 | 10.67% |
| Mar 31, 2023 | -0.63% |
| Dec 31, 2022 | -11.32% |
| Sep 30, 2022 | 3.32% |
| Jun 30, 2022 | -2.80% |
| Mar 31, 2022 | -18.44% |
| Dec 31, 2021 | 3.55% |
| Sep 30, 2021 | 0.02% |