AppLovin (APP) Net Margin (2020 - 2025)
AppLovin's (APP) quarterly Net Margin came in at 8.44% in Q2 2025, down 3515.0% year-on-year from 0.25% in Q2 2024, and down 83.03% on a QoQ basis from 49.72% in Q1 2025.
AppLovin (APP) Net Margin (2020 - 2025) Analysis & Trends
AppLovin (APP) has 6 years of Net Margin data on file, last reported at 8.44% in Q2 2025.
- On a quarterly basis, Net Margin fell 3515.0% year-over-year to 8.44% in Q2 2025; TTM through Mar 2026 was 1.72%, a 5008.0% decrease from a year earlier, with the FY2025 full-year figure at 1.81%, down 5073.0% from the prior year.
- Net Margin for Q2 2025 stood at 8.44%, down from 49.72% in the prior quarter.
- Over the last five years, Net Margin for APP reached as high as 59.9% in Q4 2024 and fell as low as 35.12% in Q4 2023.
- Historically, Net Margin has averaged 10.99% across 5 years, with a median of 3.43% in 2021.
- Across the five-year window, Net Margin jumped 9502 bps in 2024 and plunged 3515 bps in 2025, its largest moves.
- Year by year, Net Margin stood at 3.55% in 2021, then tumbled by 419 bps to 11.32% in 2022, then plunged by 210 bps to 35.12% in 2023, then jumped by 271 bps to 59.9% in 2024, then tumbled by 86 bps to 8.44% in 2025.
- Per Business Quant data, the three most recent Net Margin figures were 8.44% in Q2 2025, 49.72% in Q1 2025, and 59.9% in Q4 2024.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn | - |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - | - |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn | 6.72% |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn | 5.81% |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn | 2.70% |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn | 8.61% |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn | -1.96% |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn | 3.54% |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn | 0.39% |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn | 2.02% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2025 | 8.44% |
| Mar 31, 2025 | 49.72% |
| Dec 31, 2024 | 59.90% |
| Sep 30, 2024 | 52.00% |
| Jun 30, 2024 | 43.58% |
| Mar 31, 2024 | 22.18% |
| Dec 31, 2023 | -35.12% |
| Sep 30, 2023 | 12.48% |
| Jun 30, 2023 | 10.67% |
| Mar 31, 2023 | -0.63% |
| Dec 31, 2022 | -11.32% |
| Sep 30, 2022 | 3.32% |
| Jun 30, 2022 | -2.80% |
| Mar 31, 2022 | -18.44% |
| Dec 31, 2021 | 3.55% |
| Sep 30, 2021 | 0.02% |
| Jun 30, 2021 | 1.99% |
| Mar 31, 2021 | -1.74% |
| Dec 31, 2020 | -3.68% |
| Sep 30, 2020 | -23.49% |