AppLovin (APP) Net Margin (2020 - 2025)
AppLovin (APP) posted quarterly Net Margin of 8.44% for Q2 2025, down 3515.0% year-over-year from 0.25% in Q2 2024, and down 83.03% quarter-over-quarter from 49.72% in Q1 2025.
AppLovin (APP) Net Margin (2020 - 2025) Analysis & Trends
AppLovin (APP) has reported Net Margin for 6 consecutive years, with 8.44% the latest figure, recorded in Q2 2025.
- In Q2 2025, Net Margin fell 3515.0% year-over-year to 8.44%; the TTM figure through Mar 2026 stood at 1.72% (down 5008.0% YoY), while the FY2025 annual figure was 1.81%, down 5073.0% from the prior year.
- Net Margin retreated to 8.44% in Q2 2025 per APP's latest filing, from 49.72% in the prior quarter.
- Across five years, Net Margin topped out at 59.9% in Q4 2024 and bottomed at 35.12% in Q4 2023.
- Historically, Net Margin has averaged 10.99% across 5 years, with a median of 3.43% in 2021.
- Annual changes were most pronounced in 2024 — Net Margin soared 9502 bps — and 2025, when it slumped 3515 bps.
- AppLovin's Net Margin stood at 3.55% in 2021, then tumbled by 419 bps to 11.32% in 2022, then plunged by 210 bps to 35.12% in 2023, then surged by 271 bps to 59.9% in 2024, then tumbled by 86 bps to 8.44% in 2025.
- Business Quant data shows APP's Net Margin at 8.44% in Q2 2025, 49.72% in Q1 2025, and 59.9% in Q4 2024.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Net Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 103.70 Bn | 100.65 Bn | 1.70 Bn | 65.84% |
| 2 | Omnicom | 24.37 Bn | 21.03 Bn | 1.30 Bn | 9.21% |
| 3 | Trade Desk | 6.27 Bn | 4.78 Bn | 530.72 Mn | 9.01% |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - | - |
| 5 | Magnite | 3.35 Bn | 3.02 Bn | 130.79 Mn | 10.03% |
| 6 | Stagwell | 2.09 Bn | 1.98 Bn | 269.24 Mn | -1.13% |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn | 6.66% |
| 8 | Ziff Davis | 2.02 Bn | 410.50 Mn | 241.03 Mn | 217.83% |
| 9 | Clear Channel Outdoor Holdings | 1.22 Bn | 1.02 Bn | 241.86 Mn | -1.13% |
| 10 | Quinstreet | 1.17 Bn | 1.06 Bn | 41.34 Mn | 2.13% |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2025 | 8.44% |
| Mar 31, 2025 | 49.72% |
| Dec 31, 2024 | 59.90% |
| Sep 30, 2024 | 52.00% |
| Jun 30, 2024 | 43.58% |
| Mar 31, 2024 | 22.18% |
| Dec 31, 2023 | -35.12% |
| Sep 30, 2023 | 12.48% |
| Jun 30, 2023 | 10.67% |
| Mar 31, 2023 | -0.63% |
| Dec 31, 2022 | -11.32% |
| Sep 30, 2022 | 3.32% |
| Jun 30, 2022 | -2.80% |
| Mar 31, 2022 | -18.44% |
| Dec 31, 2021 | 3.55% |
| Sep 30, 2021 | 0.02% |
| Jun 30, 2021 | 1.99% |
| Mar 31, 2021 | -1.74% |
| Dec 31, 2020 | -3.68% |
| Sep 30, 2020 | -23.49% |