KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Net Margin (2020 - 2025)

AppLovin (APP) has disclosed Net Margin for 6 consecutive years, with 3.79% as the latest value for Q2 2025.

  • Quarterly Net Margin fell 3980.0% to 3.79% in Q2 2025 from the year-ago period, while the trailing twelve-month figure was 10.75% through Dec 2025, down 3303.0% year-over-year, with the annual reading at 1.81% for FY2025, 5073.0% down from the prior year.
  • Net Margin for Q2 2025 was 3.79% at AppLovin, down from 38.83% in the prior quarter.
  • The five-year high for Net Margin was 59.91% in Q4 2024, with the low at 35.12% in Q4 2023.
  • Average Net Margin over 5 years is 10.13%, with a median of 3.43% recorded in 2021.
  • The sharpest move saw Net Margin skyrocketed 9502bps in 2024, then tumbled -3980bps in 2025.
  • Over 5 years, Net Margin stood at 3.55% in 2021, then crashed by -419bps to 11.32% in 2022, then tumbled by -210bps to 35.12% in 2023, then soared by 271bps to 59.91% in 2024, then tumbled by -94bps to 3.79% in 2025.
  • According to Business Quant data, Net Margin over the past three periods came in at 3.79%, 38.83%, and 59.91% for Q2 2025, Q1 2025, and Q4 2024 respectively.