KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Net Margin (2020 - 2025)

AppLovin (APP) has 6 years of Net Margin data on record, last reported at 3.79% in Q2 2025.

  • On a quarterly basis, Net Margin fell 3980.0% to 3.79% in Q2 2025 year-over-year; TTM through Mar 2026 was 0.77%, a 5103.0% decrease, with the full-year FY2025 number at 1.81%, down 5073.0% from a year prior.
  • Net Margin reached 3.79% in Q2 2025 per APP's latest filing, down from 49.72% in the prior quarter.
  • Over the last five years, Net Margin for APP hit a ceiling of 59.91% in Q4 2024 and a floor of 35.12% in Q4 2023.
  • A 5-year average of 10.73% and a median of 3.43% in 2021 define the central range for Net Margin.
  • Peak YoY movement for Net Margin: surged 9503bps in 2024, then crashed -3980bps in 2025.
  • Tracing APP's Net Margin over 5 years: stood at 3.55% in 2021, then plummeted by -419bps to 11.32% in 2022, then crashed by -210bps to 35.12% in 2023, then surged by 271bps to 59.91% in 2024, then crashed by -94bps to 3.79% in 2025.
  • Business Quant data shows Net Margin for APP at 3.79% in Q2 2025, 49.72% in Q1 2025, and 59.91% in Q4 2024.