KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Net Margin (2020 - 2025)

AppLovin (APP) has disclosed Net Margin for 6 consecutive years, with 82.7% as the latest value for Q4 2025.

  • On a quarterly basis, Net Margin rose 61482.0% to 82.7% in Q4 2025 year-over-year; TTM through Dec 2025 was 47.39%, a 1590.0% decrease, with the full-year FY2025 number at 62.64%, up 1372.0% from a year prior.
  • Net Margin was 82.7% for Q4 2025 at AppLovin, up from 73.01% in the prior quarter.
  • In the past five years, Net Margin ranged from a high of 82.7% in Q4 2025 to a low of 532.12% in Q4 2024.
  • A 5-year average of 13.57% and a median of 3.32% in 2022 define the central range for Net Margin.
  • Peak YoY movement for Net Margin: plummeted -49700bps in 2024, then skyrocketed 61482bps in 2025.
  • AppLovin's Net Margin stood at 3.55% in 2021, then tumbled by -419bps to 11.32% in 2022, then plummeted by -210bps to 35.12% in 2023, then tumbled by -1415bps to 532.12% in 2024, then surged by 116bps to 82.7% in 2025.
  • Per Business Quant, the three most recent readings for APP's Net Margin are 82.7% (Q4 2025), 73.01% (Q2 2025), and 38.83% (Q1 2025).