Booking Holdings (BKNG) EBITDA Margin (2009 - 2026)
Booking Holdings' (BKNG) quarterly EBITDA Margin came in at 34.0% in Q2 2026, up 91.0% on a YoY basis from 17.8% in Q2 2025, and up 48.0% quarter-over-quarter from 22.98% in Q1 2026.
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Analysis
Booking Holdings (BKNG) EBITDA Margin (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported EBITDA Margin for 18 consecutive years, with 34.0% the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, EBITDA Margin rose 91.0% year-over-year to 34.0%; the trailing twelve-month figure through Jun 2026 stood at 32.87% (up 3.0% YoY), and the FY2025 full-year result was 32.79%, up 96.0% from the prior year.
- EBITDA Margin grew to 34.0% in Q2 2026 per BKNG's latest filing, from 22.98% in the prior quarter.
- Across five years, EBITDA Margin topped out at 42.68% in Q3 2022 and bottomed at 6.46% in Q1 2022.
- Historically, EBITDA Margin has averaged 28.18% across 5 years, with a median of 31.64% in 2024.
- The sharpest annual moves came in 2022 and 2023: EBITDA Margin jumped 3371 bps in 2022, then slumped 2049 bps in 2023.
- Over 5 years, EBITDA Margin stood at 33.22% in 2022, then tumbled by 62 bps to 12.73% in 2023, then soared by 148 bps to 31.6% in 2024, then climbed by 1 bps to 31.97% in 2025, then advanced by 6 bps to 34.0% in 2026.
- According to Business Quant data, EBITDA Margin over the past three periods registered 34.0%, 22.98%, and 31.97% for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBITDA Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,144.46 Bn | 3,901.99 Bn | 73.85 Bn | 39.96% |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn | 41.33% |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn | 34.18% |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn | - |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn | 13.82% |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn | 14.69% |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - | 35.76% |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn | - |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn | 6.28% |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn | 79.37% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 35.76% |
| Mar 31, 2026 | 25.34% |
| Dec 31, 2025 | 34.35% |
| Sep 30, 2025 | 40.44% |
| Jun 30, 2025 | 35.42% |
| Mar 31, 2025 | 25.54% |
| Dec 31, 2024 | 34.47% |
| Sep 30, 2024 | 41.71% |
| Jun 30, 2024 | 34.10% |
| Mar 31, 2024 | 21.02% |
| Dec 31, 2023 | 15.53% |
| Sep 30, 2023 | 44.03% |
| Jun 30, 2023 | 32.85% |
| Mar 31, 2023 | 15.09% |
| Dec 31, 2022 | 36.28% |
| Sep 30, 2022 | 44.48% |
| Jun 30, 2022 | 25.78% |
| Mar 31, 2022 | 10.58% |
| Dec 31, 2021 | 31.73% |
| Sep 30, 2021 | 45.27% |
API Access
Booking Holdings EBITDA Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebitda-margin", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebitda-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();